PUMA has revealed an all-new, re-engineered FUSE 3.0 training shoe – built to help you enhance and intensify your toughest strength training sessions.
The latest in the FUSE franchise, FUSE 3.0 has received a significant silhouette makeover to ensure the shoe is as strong and dynamic as the athletes who wear it.
Prepare to experience running the way it should feel, with the PUMA Velocity NITRO™ 3. The third release in the award-winning Velocity franchise, Velocity NITRO™ 3 features more NITRO™ than ever, ensuring you enter the new year with the perfect training partner.
Its unique foam combination includes two millimetres more of PUMA’s innovative NITROFOAM™ - a nitrogen-infused foam technology that provides explosive energy - to ensure you have the cushion, comfort and versatility you need to conquer all types of distance.
A specially engineered, breathable mesh upper is lined with a bespoke PWRTAPE, providing targetted support and structure in areas most prone to stress, whilst the rolled collar is reinforced with foam to enhance comfort and fit. The PUMAGRIP outsole ensures maximum, multi-surface traction, empowering you to move forward with confidence.
The futuristic Psychedelic Rush colour way is built to last, complemented by an elevated black and silver PUMA formstrip, with a predominantly white midsole that stands out as you step into your smoothest of running rides, with the comfort of the world at your feet.
The Velocity NITRO™ 3 Psychedelic Rush will be available starting January 24, 2024 in selected retailers and from February 1, 2024 on PUMA.com and in PUMA flagship stores.
Velocity NITRO™ 3 Specifications
Price: €130
Weight: 264g
Stack Height: 36mm
Drop: 10mm
Lifespan: 800km / 500miles
Reach peak performance in optimal style this new year with the all-new PUMA FIT – PUMA’s latest collection of high-performance apparel.
Loaded with new innovations, PUMA’s evolved edition of PWRFRAME technology is engineered for explosive movements, wrapped by a high-rebound PROFOAM EVA for the perfect balance of cushioning and responsiveness, underpinned by a PUMAGRIP outsole that gives unrivaled traction. The upper features a newly introduced TPU heel clip that increases rear support, whilst bespoke PWRTAPE continues to target those high pressure areas for additional reinforcement, making the PWRFRAME TR3 your trusted training essential and go-to gym shoe.
PUMA FIT and PWRFRAME TR3 launch globally on Monday 1st Janaury in selected retailers, instore and on puma.com. To find out more follow @pumatraining on Instagram.
The high-speed takeover has arrived with the all new Fast-R 2 NITRO™ Elite – PUMA’s most explosive and innovative race-day running shoe yet.
Romain Girard, Head of Innovation at PUMA said: “We received significant feedback from consumers and athletes on the original Fast-R, helping us streamline our focus for Fast-R 2. The result: the most innovative elite race-day running shoe PUMA has ever made. We are already witnessing this shoe break records, with a number of our elite runners smashing their PRs, with many more to come!”
The Fast-R 2 NITRO™ Elite Psychedelic Rush will be available starting February 22, 2024 from PUMA.com, in PUMA flagship stores, and select global retailers.
Fast-R 2 NITRO™ Elite Ekiden Rush
To celebrate the 100th anniversary of the most prestigious event in Japan’s running calendar – PUMA will drop a limited edition Fast-R 2 NITRO™ Elite Ekiden Rush.
Paying homage to the historic long-distance race, the Ekiden Rush colourway has unique design features including a 100th anniversary logo on the lateral, and the iconic purple sash – used during the race as a relay baton – on the medial.
1,000 pairs of Fast-R 2 NITRO™ Elite Ekiden Rush will drop on December 8, 2023 at PUMA.com, in PUMA flagship stores and select global retailers.
Visit PUMA.com or follow @PUMARunning to find out more.
Global sports company PUMA, in collaboration with Formula 1 had hearts racing ahead of the 2023 Italian Grand Prix following a first-of-its-kind running event, celebrating the intersection of motorsport and running.
Named "Faster. Monza", this event pushes the limits of both Formula 1 and fitness, welcoming over 200 participants to savor the thrill of racing on the renowned Formula 1 circuit - an experience that goes beyond mere running.
Participants from across Italy went head-to-head on the 5.79km track – cheered on by Italian sprinter and PUMA ambassador Edoardo Scotti – with both men’s and women’s races ending in thrilling sprint finishes.
Andrea Soffientini, 34 and Lotte van Leeuwen, 26 proved they were Forever Faster, taking home first place medals, and winning tickets to the 2023 Italian Grand Prix.
“I’m delighted to have been given the opportunity to participate in this event. As a huge Formula 1 fan I can say that today has been a very special day. I hope that I’ll get the chance to do it again,” said Andrea.
Lotte added: “We are incredibly lucky to be here and take part in what has been such a memorable experience. Running can bring so much joy to people and to them I say: run fast, but most importantly, run happy. And we certainly did that today!”
Built in 1922, Monza is known worldwide to motorsport fans as the “Temple of Speed,” and has played host to some of the most iconic moments in Grand Prix racing history.
“Few people get the opportunity to drive a racetrack like Monza, but we want to give everyone the opportunity to run it,” said Erin Longin, General Manager Run/Train at PUMA. “We’re always looking for way to innovate through partnerships and we can’t wait to bring this activation to life for the millions of runners and motorsport fans across the world.”
Faster. Monza. kicks off a series that will see PUMA and Formula 1 activate at multiple tracks throughout the 2024 season – details of which will be released in the coming months.
FORMULA 1 PIRELLI GRAN PREMIO D’ITALIA 2023 will take place on Sunday 3 September.
WHAT: Global sports brand PUMA will be hosting an exclusive live conversation between two of the biggest Track and Field legends as part of their #StrongerTogether LIVE Instagram series. Join Usain Bolt and Colin Jackson as they catch up, discuss life updates, and answer some fan questions on PUMA’s Instagram account. Make sure you don’t miss it, follow @puma, @usainbolt, and @colinrayjackson, activate notifications for updates, and enjoy from home.
WHO: Usain Bolt and Colin Jackson
WHEN: Thursday, April 23rd, 2020 – 10am PDT/ 1pm EDT / 6pm BST / 7pm CEST
WHERE: Follow @PUMA on Instagram to join.
Global Sports company PUMA announces an interview with the fastest man in the world, Usain Bolt, and an iconic sprint and hurdling athlete, Colin Jackson, to celebrate the 20th anniversary between PUMA and Bolt this July.
Reflecting on his remarkable journey, Bolt expresses his deep connection with PUMA, stating, "This brand has always been my choice. We've become a family, doing incredible work together. I'm proud to be a part of it." Reflecting on his early days as an aspiring athlete, Bolt shares his excitement upon receiving his first PUMA kit, describing the moment as a dream come true.
As the conversation turns to Bolt's record-breaking accomplishments, the sprinter emphasizes that his focus was always on winning medals rather than chasing records. He attributes his success not only to his exceptional performances but also to his magnetic personality, which won over fans worldwide.
The dynamic conversation between Usain Bolt and Colin Jackson provides an engaging glimpse into the life of a sporting legend. Their discussion on records, partnership, and the thrill of athletics captivated audiences, highlighting Bolt's extraordinary achievements and his passion for the sport.
PUMA announces the release of VELOPHASIS, its new hybrid sneaker inspired by the 2000s.
For this new design, PUMA took inspiration from an important part of its Archive. The design of the VELOPHASIS is inspired by the COMPLETE line, a defining license of the 2000s for the brand. Designed for running, the PUMA COMPLETE line allowed the brand to develop revolutionary technologieslike the iCELL, e+CELL, and EverRide technologies, which have been used by runners around the world. The VELOPHASIS builds on this heritage while adapting it to the visual codes of the Y2K culture through PUMA’s progressive
vision.
The PUMA VELOPHASIS Bionic will be available on February 4th and the 3 colorways of the VELOPHASIS Phased will be available on February 11th on PUMA.com and in selected retailers. Additional colorways and exciting collaborations will come later in the Spring of 2023.
PUMA Running Athlete Molly Seidel talks about her passion for running and how she wants to inspire young women for PUMA’s “She Moves Us” platform
Running Athlete Molly Seidel frankly spoke about the sacrifices and challenges of being a female elite runner in a “She Moves Us” video conversation for Sports company PUMA: “I’ve had to challenge male standards in my sport in the sense that there are very certain ideas about body image that have been prevalent in running for a long time, in a male dominated sport. And I think as American female distance running takes over, we’ve shown that you don’t have to be any one kind of body type to succeed. That you can have success being whoever you are.”
The Weltklasse Zurich meeting belongs to the six meetings of the IAAF Golden League and is known for its unique atmosphere and well-informed audience. The IAAF-Meeting-Evaluation has voted Weltklasse Zurich as the best track in the world 12 times since 1988. Last year, the meeting was televised in more than 150 countries.
“We are very excited about the partnership with the best track meeting in the world,” said Pascal Rolling, PUMA’s International Running Marketing Manager. “We will not only strengthen our brand’s positioning with this sponsorship, we will enlarge it.”
“We welcome PUMA as a new sponsor to our meeting”, says meeting director Hansjörg Wirz. “We are delighted to collaborate with a company that will bring new ideas and promote the meeting to a broader audience.”
Over the years several PUMA athletes have made their mark in Zurich like Americans Renaldo Nehemiah and Evelyn Ashford along side Jamaican Merlene Ottey – with 17 participations in the meeting and overall eight victories, she is one of the darlings of the public. To date there have been 23 world records state in Zurich.
“Even though I stay in shape, I am an actor and not an athlete – but I was fascinated by the idea,” says Bond-movie-actor Clemens Schick. “It does take a certain amount of adventure spirit for a city boy like me to just go running up a mountain like that but I’m looking forward to the challenge.”
Karsten Schellenberg, the personal fitness trainer who has been preparing Schick for the run for five weeks is confident of success: “Due to his demanding roles as an actor, Clemens is obviously in good shape. Nonetheless this is a tough run and you need to train hard to be able to reach the top but Clemens loved the idea, worked hard for it and had the best product at his disposal”.
The expert trail run challenges participants with a distance of over 230 km and 14,000 meters of altitude and demands a lot of both product and runner. Over the span of eight days, runners not only enjoy the beauty of alpine pastures and woodland paths but also face the challenges of the Tyrolean Alps’ steep gravel trails and icy mountain ridges. As the running teams strive to the top, sudden climate and profile changes demand runners to stay focused at all times and commands the utmost flexibility of both man and material.
As official supplier of the GORE TEXTM Transalpine-Run 2006, PUMA chooses this extraordinary backdrop to demonstrate its point of difference in Running. Balancing the excellence of the performance of its Complete Running products with its lifestyle approach to running, PUMA sends celebrity duo Schellenberg and Schick out to conquer the last relay of a race that starts where the common paths end. Almost 2000 meters of altitude and a distance of close to 29 kilometers is what the duo will face on 9th of September from Schlanders to Latsch in Italy.
