With the third iteration of Deviate, PUMA is redefining speed in a way the running scene is yet to experience, empowering runners to unlock new personal bests. 

Embodying PUMA's relentless pursuit of excellence in performance footwear, Deviate provides runners with the confidence to hit the road, making every second count.

This new offering sees Deviate served up in two distinct models; Deviate NITRO™ 3 – a premium everyday hero – and Deviate NITRO™ Elite 3 – an elite raceday shoe that has already been making serious statements on the road.

Deviate NITRO™ 3

The Deviate NITRO™ 3 challenges runners to have the most successful training experience ever. It’s the everyday source of speed that runners can trust week after week, mile after mile.

The shoe is engineered with even more of PUMA’s cutting-edge NITROFOAM™ technology to deliver supreme cushion and responsiveness, elevating the legacy of its award-winning predecessor.

The carbon fibre PWR Plate offers a smoother and more consistent source of speed, resulting in an explosive toe-off that propels runners beyond their normal limits, whilst PUMA’s unrivalled PUMAGRIP enables multi-surface traction in even the most testing conditions. 

A lightweight engineered mesh upper features strategically placed PWR Tape to provide support in high stress areas, with a padded collar offering additional comfort and fit.

Sure to enhance the training experience for people around the globe, Deviate NITRO™ 3 continues to grow closer to its raceday counterpart.

Deviate NITRO™ 3 Specifications:

• Weight: 265g (UK8)
• Stack Height: 29mm – 39mm

Deviate NITRO™ Elite 3

Bringing the speed, Deviate NITRO™ Elite 3 is PUMA’s lightest ever raceday shoe, designed for runners on the PB pursuit.

Reserved for those who want to standout and make a statement, Deviate NITRO™ Elite 3 features more of PUMA’s innovative NITROFOAM™ Elite – the elite version of its advanced nitrogen-infused foam technology – that gives runners superior energy return, whilst an improved, stiffer carbon fibre PWR Plate increases propulsion and allows wearers to unlock maximum speed.

The mono-mesh upper enhances breathability and is reinforced with PWR Tape in prominent stress areas, underpinned by best-in-class PUMAGRIP that ensures multi-surface traction whatever the raceday conditions.

Weighing in at just 194g (UK8), Deviate NITRO™ Elite 3 is now one of the lightest raceday shoes on the market and is destined to propel you to your PB.

Deviate NITRO™ Elite 3 Specifications:

• Weight: 194g
• Stack Height: 32mm – 40mm

Commenting on the hotly anticipated double dose of Deviate, Romain Girard, VP Innovation at PUMA said: "We’re living in a world where athletes and runners have high expectations. They want to set PBs and break records, time and time again. To do that, you need a shoe that gives you the competitive edge – that’s where Deviate comes in. 

Our innovation team were relentless when testing this shoe in our labs, and that commitment, fire and passion translated to the roads when Fiona O’Keeffe made an incredible statement wearing the Deviate NITRO™ Elite 3 in her professional marathon debut.

We’re so excited to finally give runners across the globe the opportunity to feel that thrill, unlocking speed like never before.”

The Deviate NITRO™ Elite 3 prototype colourway – as worn by PUMA athletes Fiona O’Keeffe and Dakotah Lindwurm – will be released in limited numbers from June 17 on PUMA.com and selected retailers.

The Deviate NITRO™ 3 and Deviate NITRO™ Elite 3 Fireglow colourway will be released globally from July 1 on PUMA.com, in PUMA stores and selected retailers.

For more information, please visit www.puma.com

Boasting an eye-watering 46mm of PUMA’s cutting-edge NITROFOAM™ technology, the MagMax NITRO™ provides supermax cushioning and propulsion in every stride, making your training and recovery miles feel effortless.

The perfect entry point for all types of runners, MagMax NITRO™ is a much-needed bouncy addition into your shoe rotation that will deliver on comfort and have you smiling from ear to ear, step after step.

An engineered mesh upper re-enforced with PUMA PWRTAPE provides premium breathability, whilst a rolled collar reinforced with foam ensures extra comfort and a true fit. The MagMax NITRO™ also features PUMA’s signature PUMAGrip durable rubber sole, providing assured multi-surface traction.

MagMax NITRO™ will be available in a Lapis Lazuli colorway, inspired by the bright blue precious stone it is named after. The men’s shoe features an intense purple-blue upper, with the mesh complemented by a streak of soft green on the NITROFOAM™ midsole that ombres from heel through to the forefoot.

The women’s shoe features a light blue mesh upper complemented by a lime green PUMA formstrip, with a flash of intense, dark blue that adds vibrancy to the NITROFOAM™ midsole.

Romain Girard, VP Innovation at PUMA said "MagMax NITRO™ is our most cushioned every day running shoe yet – meaning you get more NITROFOAM™ than we have ever put in a running shoe. It’s a gateway for people to access running, particularly when you need an extra boost to get out the door. Whether you are just stepping out onto the road, or you need additional comfort on a well-earned recovery run, this shoe has been designed to make running feel effortless and comfortable. Adding a supermax cushion shoe to our existing range provides runners with a great new option that can be integrated into any shoe rotation.”

MagMax NITRO™ launches globally on 12 August 2024, and will be available to purchase on PUMA.com, in PUMA flagship stores and in selected retailers across North America, Europe and Australia.

Its unique foam combination includes two millimetres more of PUMA’s innovative NITROFOAM™ - a nitrogen-infused foam technology that provides explosive energy - to ensure you have the cushion, comfort and versatility you need to conquer all types of distance.

A specially engineered, breathable mesh upper is lined with a bespoke PWRTAPE, providing targetted support and structure in areas most prone to stress, whilst the rolled collar is reinforced with foam to enhance comfort and fit. The PUMAGRIP outsole ensures maximum, multi-surface traction, empowering you to move forward with confidence.

The futuristic Psychedelic Rush colour way is built to last, complemented by an elevated black and silver PUMA formstrip, with a predominantly white midsole that stands out as you step into your smoothest of running rides, with the comfort of the world at your feet.

The Velocity NITRO™ 3 Psychedelic Rush will be available starting January 24, 2024 in selected retailers and from February 1, 2024 on PUMA.com and in PUMA flagship stores.

Velocity NITRO™ 3 Specifications

Price: €130

Weight: 264g

Stack Height: 36mm

Drop: 10mm

Lifespan: 800km / 500miles

Loaded with new innovations, PUMA’s evolved edition of PWRFRAME technology is engineered for explosive movements, wrapped by a high-rebound PROFOAM EVA for the perfect balance of cushioning and responsiveness, underpinned by a PUMAGRIP outsole that gives unrivaled traction. The upper features a newly introduced TPU heel clip that increases rear support, whilst  bespoke PWRTAPE continues to target those high pressure areas for additional reinforcement, making the PWRFRAME TR3 your trusted training essential and go-to gym shoe.

PUMA FIT and PWRFRAME TR3 launch globally on Monday 1st Janaury in selected retailers, instore and on puma.com. To find out more follow @pumatraining on Instagram.

Romain Girard, Head of Innovation at PUMA said: “We received significant feedback from consumers and athletes on the original Fast-R, helping us streamline our focus for Fast-R 2. The result: the most innovative elite race-day running shoe PUMA has ever made. We are already witnessing this shoe break records, with a number of our elite runners smashing their PRs, with many more to come!”

The Fast-R 2 NITRO™ Elite Psychedelic Rush will be available starting February 22, 2024 from PUMA.com, in PUMA flagship stores, and select global retailers.

Fast-R 2 NITRO™ Elite Ekiden Rush

To celebrate the 100th anniversary of the most prestigious event in Japan’s running calendar – PUMA will drop a limited edition Fast-R 2 NITRO™ Elite Ekiden Rush.

Paying homage to the historic long-distance race, the Ekiden Rush colourway has unique design features including a 100th anniversary logo on the lateral, and the iconic purple sash – used during the race as a relay baton – on the medial.

1,000 pairs of Fast-R 2 NITRO™ Elite Ekiden Rush will drop on December 8, 2023 at PUMA.com, in PUMA flagship stores and select global retailers. 

Visit PUMA.com or follow @PUMARunning to find out more.

Named "Faster. Monza", this event pushes the limits of both Formula 1 and fitness, welcoming over 200 participants to savor the thrill of racing on the renowned Formula 1 circuit - an experience that goes beyond mere running.

Participants from across Italy went head-to-head on the 5.79km track – cheered on by Italian sprinter and PUMA ambassador Edoardo Scotti – with both men’s and women’s races ending in thrilling sprint finishes.

Andrea Soffientini, 34 and Lotte van Leeuwen, 26 proved they were Forever Faster, taking home first place medals, and winning tickets to the 2023 Italian Grand Prix.

“I’m delighted to have been given the opportunity to participate in this event. As a huge Formula 1 fan I can say that today has been a very special day. I hope that I’ll get the chance to do it again,” said Andrea.

Lotte added: “We are incredibly lucky to be here and take part in what has been such a memorable experience. Running can bring so much joy to people and to them I say: run fast, but most importantly, run happy. And we certainly did that today!”

Built in 1922, Monza is known worldwide to motorsport fans as the “Temple of Speed,” and has played host to some of the most iconic moments in Grand Prix racing history.

“Few people get the opportunity to drive a racetrack like Monza, but we want to give everyone the opportunity to run it,” said Erin Longin, General Manager Run/Train at PUMA. “We’re always looking for way to innovate through partnerships and we can’t wait to bring this activation to life for the millions of runners and motorsport fans across the world.”

Faster. Monza. kicks off a series that will see PUMA and Formula 1 activate at multiple tracks throughout the 2024 season – details of which will be released in the coming months.

FORMULA 1 PIRELLI GRAN PREMIO D’ITALIA 2023 will take place on Sunday 3 September.