“I am very proud to be racing for the PUMA W Series Team this year. With their She Moves Us campaign, our brand and values fit together perfectly and, being a professional athlete at the top level and a mother, I hope to inspire girls and women chasing their dreams in sports,” Emma Kimiläinen said.

She will now look to take her excellent form into the 2022 W Series season, which consists of support races at eight Formula 1 Grand Prix weekends, starting in Miami, USA, in May. The PUMA W Series Team finished sixth in last year’s inaugural teams’ championship and Emma’s team-mate will be announced in due course.

“W Series has become one of the key pillars of our women’s campaign, She Moves Us, which celebrates women who move culture and sports forward and inspire others around the world,” said James Clark, Head of Sports Marketing Motorsport & Operations at PUMA.

PUMA’s campaign “She Moves Us” wants to empower girls and young women through sharing stories and joint efforts to impact girls and women’s rights globally.

“Like us, PUMA is determined to do all it can to help our drivers showcase their talent on motor racing’s greatest stage, and W Series’ drivers will once again be equipped with racewear tailored to their exact specifications, enabling them to feel comfortable in the car and perform at their best,” said Catherine Bond Muir, the Chief Executive Officer of W Series.

PUMA has an inclusive product offering to cater for women and girls in sport: underwear and activewear, modest sportswear, a maternity offering and performance specific products exclusively engineered for women. PUMA supports all athletes to perform at the highest level and works with organizations and partners committed to remove barriers in sports.

For the full Naomi Schiff “She Moves Us” video interview, please click HERE.

Racing in front of your own fans in your home country is always a special occasion which Carlos enjoys a lot: “Racing at home always helps. For sure there is more pressure, and you are quite busy. But I enjoy it, it gives me a good feeling and there are great vibes on site.” Speaking about Fans and Team support, Jan emphasizes how important it is to have a good team behind you, whatever sport you do: “Without a good team it's impossible to succeed and it's the same in football. One player cannot change a lot, so you need to stick together with everyone. And if all the team doesn’t do a perfect job, it's impossible to win.

Sports company PUMA and Formula 1 have signed an agreement which will make PUMA the official supplier at Formula 1 races, granting the brand the right to produce F1 branded apparel, footwear and accessories. PUMA will also equip Formula 1 staff at track and create Formula 1 fanwear that targets the sport’s different audiences with exciting lifestyle and motorsport collections. The contract includes exclusive rights to sell F1 fanwear and fanwear of all ten teams around the race circuit starting 2024.

PUMA has a long and successful history in motorsport. It has developed fireproof overalls, race shoes and other high-performance racing gear for F1 drivers since the mid 80s as well as teamwear, fanwear and lifestyle collections for the sport’s most successful teams. Today, PUMA is the leading provider of race gear and lifestyle collections in Motorsport with partners such as Mercedes AMG Petronas F1, Scuderia Ferrari, Alfa Romeo F1 Team Stake, BMW M Motorsport and Porsche Motorsport.

Formula 1 has seen a sharp rise in popularity in recent years, with its fanbase becoming younger and more diverse. Cumulative TV audiences have also grown to reach 1.5 billion viewers race attendance also reached record levels in 2022, with the sport continuing to grow on social media. The partnership provides PUMA with the opportunity to augment its established dominance in the sport by appealing to a broader fan base, tap into more diverse consumer groups and bring the inspiration of on-track gear to off-track fashion.

“PUMA has become the most authentic and credible sports brand in motorsports and has the expertise to create the best products for the world’s leading drivers and teams as well as for its fans”, said Arne Freundt, CEO of PUMA. “The influence of motorsport, and Formula 1 in particular, on sports- and streetwear culture has significantly increased in recent years. Our new partnership with Formula 1 is an exciting opportunity to further explore this blend of motorsports and lifestyle. PUMA has always sat at the intersection of sports and fashion and we feel we are in the perfect position to translate the culture of the sport into relevant streetwear collections and drive brand heat with a young, affluent, and diverse audience.”

Stefano Domenicali, President and CEO of Formula 1, said: “As F1 continues to grow around the world, we have been reaching new fans through exciting collaborations and are seeing the sport enter areas of mainstream culture we have not seen before. PUMA has a rich history in motorsport, making them the perfect fit for F1 as we take the sport’s apparel to the next level for fans on the street, drivers in the paddock, and everything else in between.” 

PUMA’s subsidiary stichd, a company for licensed fanwear as well as legwear, bodywear and swimwear, will exclusively operate the fan retail stores during race weekends. These shops will sell Formula 1 licensed products as well as replica teamwear, fanwear, and special edition collections from all ten teams on the Formula 1 grid and F1 legends.

“Selling fanwear at every F1 race is a fun and challenging project because the conditions at every track are different, from the hillsides of Zeltweg and Spa to the city centers of Monaco and Baku,” said Nina Nix, CEO of stichd. “No matter where the race is held, stichd will create a truly immersive fan experience that goes well beyond selling fanwear.”

stichd will set up to 65 mobile stores at more than 20 races in 19 different countries, equaling more than 4,000 sqm sales space. The stores are made from durable and lightweight materials, so they can be transported efficiently from one event to the next. 

The first PUMA x Formula 1 products will be available at PUMA stores worldwide and PUMA.com, starting February 2024.

The Scuderia Ferrari Replica Baseball Jersey is set to be launched exclusively at the 2023 Formula 1 Miami Grand Prix, so fans will be able to show their support for the legendary Scuderia in style, both on and off the track. The release timing of the Miami Grand Prix - at the home of Baseball in the USA - further showcases the perfect blend of lifestyle, fashion and sport that both Puma and Scuderia Ferrari embody with the Replica Baseball Jersey.

Fans of PUMA and Scuderia Ferrari can now show their support in the most stylish way possible at the track, in the bleachers, or in the street - with the Spring Summer 2023 Scuderia Ferrari Replica Baseball Jersey. To secure yours, visit selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com. 

June started working with PUMA in 2020 to launch the category of Women’s Hoops, harnessing her passion to celebrate bold, fearless women everywhere. “My mantra is: Life is a sport, We play to win. I wanted us to make a bold statement, catering to an audience who want to embody the energy of F1 and pay homage to the legacy of Ferrari in a style forward way.”

The PUMA for Scuderia Ferrari – June Ambrose Collection is the perfect blend of fashion and function, showcasing June's unique style and Scuderia Ferrari's Motorsport heritage. It is a direct link to Formula 1, and the collection is designed to empower women both on and off the racetrack.

The collection features a range of streetwear-inspired pieces, including sweatshirts, hoodies, Tshirts, and jackets. The highlights of the PUMA for Scuderia Ferrari – June Ambrose Collection include an eye-catching red and black jacket, with colored pop-filled piping, high neck collar, and race suit inspired epaulets. The “Scuderia Ferrari” wordmark features prominently on the back of the jacket with a bold five-star design logo.

Taking things to the next level, is the Race Suit item; which features yellow and black detailing, along with the retro inspired “Scuderia Ferrari” wordmark and five star design across the shoulders - consistent with the t-shirt, jacket and hoodie in the collection.

Footwear choices are headlined by the Ferrari Speedcat Pro June Ambrose - proudly displaying the Scuderia Ferrari Racing Shield as well as the collection’s emblematic retro inspired “Scuderia Ferrari'' word mark and five star design.

The PUMA for Scuderia Ferrari – June Ambrose Collection is available now in selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com.

The collection showcases an exclusively designed hoodie, tracksuit pants, and t-shirts. Standout pieces of the collection are the outerwear and t-shirts; including an exclusively designed Mercedes-AMG Petronas F1 Team jacket; available in two striking colorways, as well as a choice of comfortable and stylish knitted crew neck sweaters. These pieces feature bespoke elements of the Team’s current Mercedes-AMG Petronas F1 W14 E Performance - as raced in the 2023 season by Lewis Hamilton and George Russell. Such elements include drawings of the "Halo" - the safety infrastructure that protects the driver while racing.

Get your X-POWER: PUMA x Mercedes-AMG Petronas F1 Team collection now in select PUMA stores, authorized retailers, and online at www.puma.com.

Prepare yourself for another nerve wrecking Formula One season and get your latest Mercedes-AMG Petronas F1 Team and Red Bull Racing Spring / Summer ´22 Collection in selected PUMA stores and on puma.com.