In 1977, the third BMW Art Car emerged as an artistic triumph, born from the imaginative genius of the American Pop artist Roy Lichtenstein. This race car, a BMW 320i Turbo, was transformed into a mobile masterpiece, adorned with Lichtenstein's distinctive "Ben-Day dots" artwork. The design gave the illusion of a moving landscape with the sun rising on the one side and setting down on the other referencing the twenty-four hours cycle of the race in Le Mans where the car proved itself in the grueling motorsport arena, achieving 9th place overall and first in its class.

Now, the spirit of that iconic Art Car is reborn in a unique collection that combines the artistry of Roy Lichtenstein with the dynamic essence of PUMA and BMW M Motorsport. This limited-edition capsule is designed to reflect the racing spirit and artistic innovation that have been at the core of the BMW Art Car project for decades. It  pays homage to an artist, who in his practice constantly sought to blur the distinction between high and low art by creating everyday objects from magazine covers and shirts to champagne bottles alongside his famous canvases.

The collection consists of a full outfit, featuring a jacket, pants, tee, cap, and PUMA Suedes, each meticulously crafted to showcase the captivating design elements inspired by Lichtenstein's BMW 320i Turbo Art Car. The visual language of "Ben Day dots" and the vivid color palette come together to create a striking and memorable ensemble.

The Art Car Collection by Roy Lichtenstein from PUMA and BMW M Motorsport is set to be a collector's dream. This is now available in selected PUMA store and online via puma.com.

After a warm-up session, Leclerc and Sainz individually designed their own race suits, drawing inspiration from the iconic Scuderia Ferrari Special Edition race wear, creating personalized memorabilia. Additionally, Josh Vides joined forces with the drivers to craft a third race suit, transforming it into an art piece that encapsulates the intersection of motorsport and contemporary design.

This unprecedented collaboration promises to showcase the intersection of sports, art, and design, providing a rare glimpse into the creative processes of athletes and a celebrated artist. The culmination of the workshop will see the drivers receiving their personalized race suits, turning this event into a unique celebration of creativity and innovation within the partnerhip between Puma and Scuderia Ferrari.

Quotes

Carlos Sainz: “It's original, it’s completely different and it’s nothing like we've ever worn before. It's exactly what we need for Las Vegas.”

Charles Leclerc: “I mean it’s written: This Is Art, so now I consider myself as an artist. No, I mean, of course you can see the difference when you see Josh’s works, he is incredible at what he does, and you can see that he's been doing that forever. But on our side, it was a fun project, I don't define myself as an artist but there's no definition of art either way. “

Joshua Vides: “I think it’s not just about making the best project happen, but it's how further can we push. This collaboration is something that has never been done before, so I think somehow, we were able to push through and hopefully continue to open some new doors.”

The PUMA & Formula 1® collection offers a striking combination of streetwear and motorsport-inspired designs, celebrating the spirit of Las Vegas and the FORMULA 1 LAS VEGAS GRAND PRIX 2023.

This drop features a cap, a tee and an American football jersey, all  meticulously crafted to embody the spirit of Formula 1®. Cloaked in deep black, the tee and American football jersey are accentuated with hints of chrome, creating a mesmerizing interplay of light and darkness. This striking contrast adds a touch of opulence to the collection, capturing the essence of the iconic Las Vegas strip. 

For those who demand exceptional performance and style, PUMA offers the iconic PUMA Clyde shoe and the high-performance Speedcat Pro's in this collection. The PUMA Clyde shoes maintain their timeless elegance with a silver colorway, along with the Speedcat Pro's and their shiny finish.

The PUMA & Formula 1® Las Vegas collection is available at PUMA.com and selected PUMA stores. 

The "golden era" of Formula 1 in the United States, which saw the sport's popularity skyrocket in the 1970s, was marked by thrilling races, legendary drivers, and Scuderia Ferrari's remarkable success contributing significantly to Formula 1's American expansion. During this time, Scuderia Ferrari left an indelible mark on the sport's history, with drivers like Niki Lauda, Clay Regazzoni, and Gilles Villeneuve achieving remarkable successes. It was a time when the iconic Ferrari red was complemented by prominent use of white on the car liveries. 

Now, as the sport returns to Las Vegas, Scuderia Ferrari pays homage to this era by reintroducing the classic red and white color scheme on the SF-23, drivers' helmets, and racewear of Charles Leclerc and Carlos Sainz. This transformation was carefully designed by Joshua Vides, who added his signature brushing strokes to the livery, creating a unique blend of heritage and modern artistry.

Notably, the iconic Ferrari logo, was exclusively hand-drawn by Joshua Vides for this collection. This personalized touch pays homage to the rich heritage and legacy of the Scuderia Ferrari brand while infusing it with a fresh and artistic perspective.

For the Tifosi, a special replica collection is equally remarkable, offering a chance to embrace the spirit of Scuderia Ferrari in style. This collection features a team polo, driver hoodies, and caps and just like the racewear, these pieces carry the same hand-drawn and hand-painted allure, inviting fans to be part of the Las Vegas spirit and infuse a sense of artisan craftsmanship and individuality into their own journey with the team.

The PUMA x Scuderia Ferrari x Joshua Vides Las Vegas special replica collection will be available in selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com.

To secure yours, visit selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com.

Williams Racing, with an illustrious heritage that boasts an impressive 16 FIA Formula 1 World Championship titles, 114 race wins and 128 podium finishes, joins forces with PUMA to celebrate a shared passion for motorsport and a vision for the future. 

PUMA has a rich history in motorsport, spanning over two decades, and supplies technical apparel that meets the highest FIA standards for fire protection without compromising on comfort. As part of the agreement, PUMA will provide a full teamwear service to Williams, including all driver technical apparel and team kit. 

PUMA's subsidiary, stichd, will also play a pivotal fulfilment role in the partnership. stichd will leverage its global rights to design, produce, and distribute a range of Williams Racing replica apparel and accessories for fans of all ages. 

“We are excited to start this new collaboration which is a perfect fit for PUMA with Williams Racing long-lasting and successful legacy in Formula One. The iconic and prestigious attitude of Williams Racing supports and fosters PUMA’s visibility and approach to be the number one sports brand in Motorsport,” said Johan Adamsson, Global Director Sports Marketing & Sports Licensing, PUMA. “We will supply the best standards of race gear and teamwear to the drivers and team and together with our subsidiary stichd we will offer replica and fanwear to the avid Williams Racing fans, consumers and Motorsport enthusiasts from 2024 onwards.” 

With the support of both PUMA and stichd, Williams Racing replica team kit, special edition team apparel and other Williams inspired items, that will blend performance and style, will be distributed trackside at races as well as within selected PUMA stores worldwide. This will further amplify the global appeal and reach of the Williams Racing brand to inspire a new generation of motorsport enthusiasts. 

“Williams Racing is honoured to welcome PUMA as an official partner. PUMA’s dedication to excellence and performance in motorsport perfectly complements our team's values,” said Paul Asencio, Chief Revenue Officer, Williams Racing. “We look forward to bringing the thrill of Formula 1 closer to fans worldwide through an exciting new range of apparel and accessories from 2024 and beyond."

Thomas Josnik, General Manager BU Motorsport, said, "The 'AMG Giant' collection is the embodiment of a powerful collaboration between PUMA and Mercedes-AMG Motorsport. It's a statement of confidence, a celebration of speed, and a fusion of style and performance. This partnership underscores our commitment to delivering exceptional products, and we're thrilled to introduce this collection to the world." 

The PUMA x Mercedes-AMG Motorsport "AMG Giant" collection captures the essence of the Mercedes-AMG GT Track Series and it’s relentless pursuit of innovation. The collection is available now at selected PUMA stores and online at puma.com.

This inaugural collection marks a historic moment as the first product to emerge from the Formula 1® partnership. Both brands are synonymous with innovation, style, and performance, and this collection exemplifies their commitment to pushing boundaries and redefining the limits of creativity. 

The PUMA & Formula 1® Suzuka collection is available at PUMA.com and selected PUMA stores.

In the coming years, PUMA will continue to be the licensing partner for Ferrari-branded products and the supplier of team and race wear for Ferrari in Formula 1.

The renewal of the partnership and licence agreements continue the successful collaboration between PUMA and Ferrari, which first started in 2005.

"Since 2005, PUMA has the ambition to be the best brand partner for Scuderia Ferrari. We have celebrated many successes and the passion for Ferrari with the millions of tifosi worldwide over the past two decades. I'm very excited that we will further deepen our strong partnership by not only prolonging our partnership but further extending the scope of our collaboration," said Arne Freundt, PUMA CEO.

“Our longstanding journey with PUMA is a testament to an enduring trust and synergy to continue to embrace new opportunities together,” said Benedetto Vigna, Ferrari Chief Executive Officer. “As leaders in our respective fields, we are ready to support each other, demonstrating an unwavering commitment to offer increasingly engaging experiences for our tifosi and brand lovers”.