Herzogenaurach, Germany – 21 October 2021
PUMA and W Series design special edition race gear to raise awareness for breast cancer

Global sports company PUMA has designed special edition race gear for the W Series hoping to elevate the conversation around breast cancer awareness during this weekend’s race at the Circuit of the Americas in Austin, TX (USA).

The race boots and gloves for the female drivers are emblazoned with the emblematic pink ribbon, the symbol of breast cancer awareness, and are coming in the signature colours of the breast cancer awareness campaign.

October has traditionally been the month to raise awareness for breast cancer since the 1980s.

PUMA is proud to support this worldwide campaign, as part of the brand’s “She Moves Us” platform, which highlights the women who move sport and culture forward and inspire others around the world.

“The month of October is an opportunity to elevate awareness about the impact of breast cancer, and to raise funds to support breast cancer research and prevention organization,” says PUMA’s Global Director of Brand Marketing Adam Petrick. “We are extremely thankful for the support of W Series and the willingness of our drivers to use their platforms to draw attention to this important topic.”

Barbells for Boobs is one of the organizations PUMA collaborates with. The organization inspires and encourages everyone to join in on the conversation surrounding breast cancer awareness. Barbells for Boobs foster education about significant benefits of physical activity, specifically as it relates to women impacted by breast cancer. PUMA is encouraging followers to share their unique story and/or the story of a loved one who has been touched by breast cancer. For each story shared that includes #SheMovesWithPurpose, PUMA will donate $1 per post (up to a total of $25,000) to Barbells for Boobs.

My mum has breast cancer – I found out when I was racing at Spa this year. Ultimately, for me to be on a platform with PUMA during Breast Cancer Awareness Month, is really important. Everyone’s story is different and it’s nice to be able to put that out there. My mum already follows PUMA’s breast cancer charity partner Barbells For Boobs and that’s great, it’s a little community. It’s also important to talk about life after treatment and how you move on and how you can connect with other women and other people out there in similar situations. I’m really proud to be a part of all of this and help in any way I can,” says PUMA W Series Team race driver Caitlin Wood.

PUMA W Series drivers will wear the signature PUMA race boots and gloves from Thursday, 21st October at the Circuit of the Americas in Austin, ahead of their season final double header.

Abu Dhabi, UAE, 09 December 2021
Bottas Unleashed: VB77 Drifting In The UAE

PUMA´s sponsored Mercedes-AMG Petronas Formula 1 Team driver Valtteri Bottas jumped in an 800bhp drift car at a private drift track outside of Abu Dhabi on Tuesday, 7th December. With only one more race remaining of the 2021 Formula 1 season, the 10-time Grand Prix winner took time out of his hectic schedule to meet up with the infamous UAE-based drift team Lunatics By Nature (LBN) to go for some laps.

Linking up with LBN Team member Dany Neville, Valtteri spent an afternoon on the track. “The sound of the V8 is incredible, and you can smell the melting rubber from the tires. It’s really really cool,” explained Valtteri.

“I’ve taken part in a lot of rallies - I suppose I have done some drifting in a way - because the techniques of car control are very similar; but I haven’t done anything like this before with a proper drift car and on an asphalt drift track.”

Bottas continues: “I’ve been driving cars since I was six years old, so that for sure helps - but for sure the things that helped me the most is my experience from rallying. In rallying you are always sliding the car and controlling the throttle, the weight transfer, the balance, and everything very differently to how you would drive an F1 car.”

 

 

It’s no secret that the 32-year-old Finn can drive anything which has got wheels. Valtteri´s driving talents have won him an army of loyal fans across the globe in both Formula 1 and Rally.

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Herzogenaurach, 24 September, 2020
PUMA carves a statement in the tarmac with the sales premiere of the Mercedes-AMG Petronas F1 Team Speedcat Pro

Global sports company PUMA unleashes the fastest shoes with the very first sales premiere of the Mercedes-AMG Petronas F1 Team Speedcat Pro of Lewis Hamilton and Valtteri Bottas. The limited edition of those exclusive race boot is featuring exactly the same technology, fabrics and colors the current Constructors’ and Drivers´ World Champions are chasing podiums with.

PUMA is the official Team Supplier of the Mercedes-AMG Petronas F1 Team since 2012 witnessing a new era of motorsport. The global sports company is assisting the six-time consecutive Constructors´ and Drivers´ World Champions with the highest performance and safety standards of race gear. Light weight fabrics and fireproof material keep Lewis Hamilton, Valtteri Bottas & Co competitive and safe at the same time. PUMA is offering the race boots of Mercedes-AMG Petronas F1 team drivers Hamilton and Bottas for the very first time on sale, giving motorsport enthusiasts the super limited opportunity to get one pair of the fastest shoes PUMA has ever brought to life.

Lewis Hamilton is competing since 2013 in PUMA race boots and knows the shoes very well: “The advantages what the shoe is delivering is all about the feeling. Feeling the pedal, feeling the brake. You get the realest and most efficient feeling of the pedals in particular the throttle and the brake. “
His teammate Valtteri Bottas added: “It (Speedcat Pro) needs to be comfortable and it needs to be light weight. And of course, you want safety from it. For me it is the best racing shoe I have ever had in my career. “

Competing at the pinnacle of motorsport only comes with state-of-the-art materials for racing. Full throttle performance is guaranteed with the upper and inner lining of the PUMA Speedcat Pro made of lightweight fabrics that don’t compromise comfort and ensure protection against fire. Further weight reduction comes in the form of heel support made of real carbon fibre counter. The low-profile rubber outsole and the EVA wedge provides absolute control of the pedals with the right amount of comfort while keeping the shoe light and nimble.

Safety always receives the major focus of PUMA during the development process. The Speedcat Pro was consequently built in compliance with the latest FIA Homologation Regulations for Safety Equipment (FIA Standard 8856-2018) for the best protection in racing.

Get the engines started as the Speedcat Pro will only be available in limited numbers. Lewis Hamilton black race boot with purple form stripe will only sit with 44 pairs on sale. Valtteri Bottas pro model of the Speedcat Pro featuring a white form strip is limited to 45 pairs. 

The engine speed limiter is about to be in the red sector with the Mercedes-AMG Petronas F1 Team Speedcat Pro being available on eu.puma.com up from Thursday, 24th September, 5pm (CET).

 

Mercedes Speedcat Pro
Herzogenaurach, germany, 08 october, 2020
PUMA spreads road trip flair with Porsche Legacy Autumn / Winter Collection

Global sports company PUMA gears you up for an iconic road trip with the Porsche Legacy Autumn / Winter Collection. The assortment is reflecting heritage-inspired motorsport modified with robust details, technical look and functional need

Twisty back roads, desolate landscapes and scorching heat. PUMA is reviving the spirit of Robin’s Rally, a bi-annual no-GPS road trip taken by a group of close friends who believe that sports cars are meant to be driven and not just scrutinized in a parking lot. Throughout their journey those automotive enthusiasts are driving the classic, air-cooled Porsche on gravel roads and paved streets. For your off-the-grid cruise on a 1,000 mile rally through California PUMA has designed a stylish endurance and performance-orientated „body kit” to have a blast on the road trip.

Bags are packed, ready to roll. The Porsche Legacy Autumn / Winter collection is your perfect companion through icon places like Devils Canyon with a sport classic palette which is aligned with the Porsche 930 Turbo colors. The padded jacket is coming in ultra gray with black and slate gray featuring the RCT 37.5 thermo-regulating technology.  The graphic tee is embracing playful pop colors like classic Jade Green. Road trip focused graphics, inspired by navigation details and map gradient drawings are creating a unique and eye-catching look. Small, embroidered patches are inspired by collector’s many stickers amassed as trophies across the world and proudly displayed on Porsche car windows.

A comfortable ride on the mountain roads is guaranteed with the latest Porsche Legacy footwear collection. The RS-2K is coming with the established bulky silhouette and molded sock liner with specific RS puma branding. The blend of style and speed makes these kicks perfect for a motorsport street look.

Take some friends, find remote some places, have an adventure! The PUMA x Porsche Legacy Autumn / Winter Collection is available in selected stores and online at puma.com now.

Porsche Legacy
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