Only a couple of few weeks before the Formula One engines are ignited for the first GP of the season at the Bahrain International Circuit PUMA is offering the latest lifestyle looks of last season´s fiercest contenders - Mercedes-AMG Petronas F1 Team and Red Bull Racing.

For the Spring / Summer Collection of the Silver Arrows Team was inspired by a vision about the future without a defined shape, without standardized formats and unusual positions. The Mercedes F1 Team has always had a futuristic vision being a pioneer in the search for innovations.

For this season we decided to elevate the product and create a fusion between the products and the graphic itself being one. Like a luminous spark the streetwear collection is featuring translucent and clear details blend with premium materials while the Statement Collection comes with star focused graphics on hoodies, tees, and pants.

What’s more the all new BMW LGND incorporates many styling cues which are synonymous with the Bavarian marque, while also utilising the very latest in footwear development technology. In addition to chrome accents - inspired by M4 trim pieces - and adaptive reflective materials - inspired by the M4’s unique headlight system - and dynamic T-Toe shape - spread by the M4’s aggressive bonnet styling - the BMW LGND also features the world famous “Hofmeister Knick”.

Just like BMW’s kidney front grille, the Hofmeister Knick is a design signature calling-card for the manufacturer, and has been proudly featured on every model since the advent of the BMW Neue Klasse models in 1961. Named after its creator, Wilhelm Hofmeister, who led the BMW design department between 1955 and 1970, the feature is the bend at the C-Pillar, representing a turn in the window lines which separates the rear side windows from the rear glass.

The gravity-defying ULTRA SL has been constructed to unleash your top speed. The ULTRA is crafted from high-performance ULTRAWEAVE material. An ultra-thin woven upper with super-lightweight yarns for optimal lightweight support. The upper features a special GripControl Pro skin that provides an enhanced texture for decisive command over the ball and is combined with an ultra-lightweight PEBAX outsole for lightning-fast acceleration. The ULTRA SL upper is made with at least 30% recycled content as a step toward a better future.

Right from the start of Formula 1 in 1950 Ferrari has been firing up the engines battling competitors for the top spot. Since 2004 PUMA is part of the heritage of the most successful motorsport team in F1 history as supplier for race- and teamwear. The licensing partnership between Scuderia Ferrari and PUMA was recently renewed to presume the successful collaboration for another long-term contract. The collection made for Ferrari is inspired by the blurred colors of the racing car mixed up with the contours and shape of the bodywork. A blend of simple and bold elements combined with color to create contrasting graphics injects the portfolio with some remarkable characteristics. The range includes statement pieces like the Graphic Tee referring to the legacy of the Italian motorsport brand. The XTG line puts Scuderia Ferrari in the spotlight by stylish lettering on the apparel. The footwear portfolio is heating up the tarmac with innovations like the latest PUMA sole technology XETIC included in the PUMA x Ferrari RCT Xetic Forza.



Be part of a unique fuel driven legacy and get your PUMA x Scuderia Ferrari Collection Spring / Summer in PUMA and Ferrari stores and online on puma.com and the Ferraristore.com now.

Motorsport is part of Porsche cars DNA since 1951. A remarkable fleet of race automobiles produced in Stuttgart-Zuffenhausen (GER) has been setting up a statement in regards of quality, endurance and performance since then. The Porsche 911 Carrera RSR 3.0 was unleashed on the circuits in 1973 at the International Race Of Champions (IROC) with a unique and bold color expression. The cars at the IRCO have been identically constructed to offer each driver – who had origins out of all different categories of racing - equal opportunities. The participants of this unique competition designed their race cars in a specific livery to differ from their competitors. The pallet of hues was striking and prominent to stand out orange, red or blue colors. PUMA has been playing around with the paint bucket to celebrate the signature livery of the RSRs at the International Race Of Champions with the striking PUMA x Porsche Legacy Statement Pack of Spring / Summer ´21 season.

Race suits for female racing drivers have traditionally been redesigned versions of those initially made for their male counterparts. But this year – when W Series will stage eight races in partnership with Formula 1 – W Series’ drivers will compete in PUMA racewear tailored specifically for the female body from the very start of the design process. This means that the season-opening race at Circuit Paul Ricard, France, on 26 June will be the first time that a fully female grid will compete in PUMA racewear tailored for women.  

Pure freedom with your hair blowing in the wind while curving up and down the serpentine roads was granted when Porsche launched their first Targa version on the IAA in 1965 before the production started in 1966. The removeable roof top construction and the fold-down rear window kicked off a new chapter of the remarkable silhouettes of Porsche. PUMA is diving into the legacy of Porsche Targa devoting an entire collection towards the era of the iconic firmly mounted safety bar which is implicated in the logo of the full range. Zoomed in graphics of the legendary first generation of the 911 Targa adorn the Statement Graphic Tee and Long Sleeve Tee coming in Ivory Glow, PUMA Black and Intense Blue. The lettering of Porsche and Targa running through the entire collection is enhancing your customized look.

If temperatures are dropping on your ride through the Alpes PUMA is supplying the Statement Jacket with Teddy Fleece keeping you warm in style. Ripstop overlays used throughout generate a more outdoor look featuring removeable sleeves. The blend of loud colors like Blue Atoll of the Statement Hoodie with a removeable Kangaroo Pocket as well as modest hues offer a portfolio for everybody.

The race boots and gloves for the female drivers are emblazoned with the emblematic pink ribbon, the symbol of breast cancer awareness, and are coming in the signature colours of the breast cancer awareness campaign.

October has traditionally been the month to raise awareness for breast cancer since the 1980s.

PUMA is proud to support this worldwide campaign, as part of the brand’s “She Moves Us” platform, which highlights the women who move sport and culture forward and inspire others around the world.

“The month of October is an opportunity to elevate awareness about the impact of breast cancer, and to raise funds to support breast cancer research and prevention organization,” says PUMA’s Global Director of Brand Marketing Adam Petrick. “We are extremely thankful for the support of W Series and the willingness of our drivers to use their platforms to draw attention to this important topic.”

Linking up with LBN Team member Dany Neville, Valtteri spent an afternoon on the track. “The sound of the V8 is incredible, and you can smell the melting rubber from the tires. It’s really really cool,” explained Valtteri.

“I’ve taken part in a lot of rallies - I suppose I have done some drifting in a way - because the techniques of car control are very similar; but I haven’t done anything like this before with a proper drift car and on an asphalt drift track.”

Bottas continues: “I’ve been driving cars since I was six years old, so that for sure helps - but for sure the things that helped me the most is my experience from rallying. In rallying you are always sliding the car and controlling the throttle, the weight transfer, the balance, and everything very differently to how you would drive an F1 car.”

PUMA is the official Team Supplier of the Mercedes-AMG Petronas F1 Team since 2012 witnessing a new era of motorsport. The global sports company is assisting the six-time consecutive Constructors´ and Drivers´ World Champions with the highest performance and safety standards of race gear. Light weight fabrics and fireproof material keep Lewis Hamilton, Valtteri Bottas & Co competitive and safe at the same time. PUMA is offering the race boots of Mercedes-AMG Petronas F1 team drivers Hamilton and Bottas for the very first time on sale, giving motorsport enthusiasts the super limited opportunity to get one pair of the fastest shoes PUMA has ever brought to life.

Lewis Hamilton is competing since 2013 in PUMA race boots and knows the shoes very well: “The advantages what the shoe is delivering is all about the feeling. Feeling the pedal, feeling the brake. You get the realest and most efficient feeling of the pedals in particular the throttle and the brake. “
His teammate Valtteri Bottas added: “It (Speedcat Pro) needs to be comfortable and it needs to be light weight. And of course, you want safety from it. For me it is the best racing shoe I have ever had in my career. “

Competing at the pinnacle of motorsport only comes with state-of-the-art materials for racing. Full throttle performance is guaranteed with the upper and inner lining of the PUMA Speedcat Pro made of lightweight fabrics that don’t compromise comfort and ensure protection against fire. Further weight reduction comes in the form of heel support made of real carbon fibre counter. The low-profile rubber outsole and the EVA wedge provides absolute control of the pedals with the right amount of comfort while keeping the shoe light and nimble.

Twisty back roads, desolate landscapes and scorching heat. PUMA is reviving the spirit of Robin’s Rally, a bi-annual no-GPS road trip taken by a group of close friends who believe that sports cars are meant to be driven and not just scrutinized in a parking lot. Throughout their journey those automotive enthusiasts are driving the classic, air-cooled Porsche on gravel roads and paved streets. For your off-the-grid cruise on a 1,000 mile rally through California PUMA has designed a stylish endurance and performance-orientated „body kit” to have a blast on the road trip.

Bags are packed, ready to roll. The Porsche Legacy Autumn / Winter collection is your perfect companion through icon places like Devils Canyon with a sport classic palette which is aligned with the Porsche 930 Turbo colors. The padded jacket is coming in ultra gray with black and slate gray featuring the RCT 37.5 thermo-regulating technology.  The graphic tee is embracing playful pop colors like classic Jade Green. Road trip focused graphics, inspired by navigation details and map gradient drawings are creating a unique and eye-catching look. Small, embroidered patches are inspired by collector’s many stickers amassed as trophies across the world and proudly displayed on Porsche car windows.

A comfortable ride on the mountain roads is guaranteed with the latest Porsche Legacy footwear collection. The RS-2K is coming with the established bulky silhouette and molded sock liner with specific RS puma branding. The blend of style and speed makes these kicks perfect for a motorsport street look.

Take some friends, find remote some places, have an adventure! The PUMA x Porsche Legacy Autumn / Winter Collection is available in selected stores and online at puma.com now.