This consumer event featured DJ performances by A$AP Rocky himself, A$AP Lou and SS4K, as well as customization stations, interactive photo moments, giveaways and more.

The night-racing and neon lights inspired collection continues to push the boundaries of footwear design with a striking new Mostro 3.D colorway, as well as a restock of his take on the Inhale Sneaker, which has been re-engineered with an allover distressed treatment and custom embroidery.

The collection is available now on PUMA.com, PUMA retail stores and select global retailers. 

A Vida: The Lifestyle of Ayrton Senna. When not blazing through the circuits, Senna found solace in the serene coastal town of Angra dos Reis, a lush paradise on the edge of the Atlantic Ocean and the cherished retreat of the Senna family. A Vida offers a window into Senna’s life off the track, highlighting his connection with nature, his mindfulness, and his love for sports in a relaxed, casual setting.

Key pieces in the A Vida collection features an old-school jacket paired with track pants, reflecting Senna’s laid-back yet always athletic approach to life. It also include a crewneck sweatshirt with subtle embroidery, as well as a graphic tee with a striking Senna-inspired design on the back. 

The A Vida collection is inspired by the man who found joy in both sport and simplicity, and celebrates the legendary driver’s conscious and balanced lifestyle. A collection that captures Senna’s enduring legacy beyond racing.

The design elements include bold purple graphics and striking branding from both PUMA and Formula 1®, which are meant to evoke the pulsating lights and lively ambiance of Las Vegas. The use of sound wave motifs and neon colors further emphasizes the theme of rhythm and movement, mirroring the fast-paced nature of both the city and Formula 1® racing.

The Formula 1® Neon Energy Collection features a range of apparel and footwear designed to make a statement. The collection includes a stylish crewneck sweatshirt with bold purple graphics, tshirt’s, shorts, a padded vest, a cap, sweatpants and the PUMA Trinity sneakers to complete the look.

Each item in the collection is meticulously crafted to reflect the speed and rhythm of Formula 1® racing, combined with the vibrant energy of Las Vegas. The designs feature striking graphics and branding from both PUMA and Formula 1®, making them a must-have for fans and fashion enthusiasts alike.

The Formula 1® Neon Lights collection is now available in selected PUMA stores, as well as online at puma.com 

Charles Leclerc has continued to showcase his exceptional talent and skill, solidifying his position as one of the top drivers in Formula 1. Leclerc has demonstrated his exceptional qualifying prowess and raw speed, with three pole positions this season. His most memorable achievements came with two prestigious victories—first at the iconic Monaco Grand Prix, his home race, where he thrilled local fans with a dominant win, and later at Monza, where he conquered the famed “Temple of Speed” in front of the passionate Tifosi. 

The strategic partnership aims to drive awareness for the brand, connecting with fans of both motorsport and fashion, and reinforcing PUMA’s impact in these spaces. The collaboration will spotlight Leclerc in a range of high-profile PUMA collections, with a particular emphasis on the PUMA Motorsport for Scuderia Ferrari collections, across various global channels.

“We are more than excited to welcome Charles to the PUMA family. His unique blend of being a professional athlete in Formula One and a fashion enthusiast off the track makes him a perfect fit for our brand. Charles will not only serve as a motorsport ambassador but he will also play a vital role in various projects and initiatives that extend beyond the racetrack. There are a lot of exciting projects in the pipeline, and we can't wait to continue shaping our motorsport legacy together with Charles.” said Arne Freundt, CEO of PUMA.

With this collaboration, PUMA and Charles will jointly highlight the brand’s ability to blend high-performance functionality with innovative designs, appeling to a wide audience that ranges from trackside fans to those who embrace streetstyle.

For Charles, the partnership is more than a sponsorship—it’s a convergence of values and vision. 

This authentic and genuine match between PUMA and Charles Leclerc is grounded in shared values, a mutual passion for pushing the boundaries, and a desire to inspire. Together, PUMA and Charles Leclerc are ready to drive new levels of excitement, awareness, and influence across motorsport and beyond—making this collaboration a natural fit and a powerful alliance for the future.

This collection features a range of items, including crewneck sweatshirts, t-shirts, and sneakers, all adorned with graffiti-inspired patterns and bright neon accents. Each piece reflects the dynamic and eclectic spirit of Las Vegas, merging the high-performance ethos of BMW M Motorsport with PUMA’s renowned sportswear.
The footwear in this collection combines comfort and style, featuring neon details and graffiti motifs. The apparel selection includes crewneck sweatshirts, t-shirts, and sweatpants, each designed to make a statement with vibrant colors and street artinspired graphics. Accessories such as trucker caps complete the look, ensuring fans can showcase their love for both motorsport and urban art.

“Neon Energy” is more than just a collection; it’s a celebration of the artistic expression found on the streets of Las Vegas. By blending the worlds of high-performance motorsport and street art, PUMA and BMW M Motorsport have created a unique line that stands out in both style and substance.

The BMW M Motorsport Neon Energy collection is now available at selected PUMA stores, as well as online at puma.com

The inspiration for this collection draws heavily from the vibrant and electrifying atmosphere of Las Vegas Boulevard, also known as The Strip. This iconic location is renowned for its dazzling neon lights, bustling nightlife, and dynamic energy, all of which are captured in the bold graphics and striking color schemes of the collection.

The aim was to encapsulate the essence of Las Vegas by incorporating elements that reflect its unique character. The neon lights, which are a hallmark of The Strip, are represented through vivid color blocking and eye-catching patterns. These design choices are intended to evoke the sense of excitement and movement that one experiences while walking down Las Vegas Boulevard.

The collection includes standout pieces such as a Cap, a Hoddie, a Polar Fleece, Tshirts as well as the Velophasis sneakers and more. Each designed to make a statement whether you're cruising down Las Vegas Boulevard or lighting up your local streets.

This Scuderia Ferrari HP Neon Energy collection is now available in selected PUMA and Ferrari Stores, as well as online at puma.com and store.ferrari.com.

Inspired by the classic american varsity jacket, this Varsity Jacket features premium materials and meticulous craftsmanship. The jacket boasts a rich, deep red body, complemented by hints of yellow, reminiscent of Scuderia Ferrari’s signature colours. It features iconic branding with embroidered Scuderia Ferrari and PUMA logos, representing a legacy of excellence. The jacket boasts a classic silhouette, combining a traditional varsity jacket design with a modern fit.

The PUMA Scuderia Ferrari Varsity Jacket is now available at selected PUMA and Ferrari stores, and online at www.puma.com and www.store.ferrari.com.

Since its debut in the USA in 1958, carbon fibre has revolutionized Formula 1. Scuderia Ferrari HP first used it in 1982 to strengthen their car's chassis, and by 1983, they introduced the first car with a full carbon fibre structure, enhancing safety and durability. Over the years, carbon fibre became essential in F1, used for everything from custom-fit pedals to steering components. By 2014, even gearboxes were made entirely of carbon fibre, highlighting its importance in improving speed and aerodynamics.

At this year's Italian Grand Prix, Charles Leclerc and Carlos Sainz will wear exclusive race suits, t-shirts, caps, and Speedcat Pro race boots, all adorned with a carbon-fibreinspired design that fuses the rich heritage of racing with a sleek, contemporary aesthetic.These feature an all-black base, highlighted by striking accents of yellow—a color deeply entrenched in Scuderia Ferrari HP’s heritage. Yellow also holds significance as the emblematic color of Modena, the city of Enzo Ferrari, selected as the backdrop for the iconic black Prancing Horse.

PUMA is excited to honour the past, present, and future of Formula 1’s technological advancements with Scuderia Ferrari HP. Together, we celebrate the material that has not only safeguarded our drivers but also propelled the sport to new heights.

The Scuderia Ferrari Monza Special Edition Awaits You! Available now in select PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com. Don't miss thechance to own a piece of racing excellence.

This groundbreaking vehicle has left an enduring legacy in both automotive and fashion culture. The new collection pays homage to this legacy with vibrant colors, bold accents, and tactile fabrics adorning key pieces such as the pilot jacket and tracksuit, celebrating the Hammer’s timeless influence on style and car culture.

Each piece in the collection reflects the spirit of the Hammer, with designs that resonate with its powerful aura. The pilot jacket, with its vibrant colors and bold accents, and the tracksuit, made from tactile fabrics, are standout items that echo the dynamic essence of the Hammer. This collection is not just about clothing; it’s about feeling the pulse of an icon and expressing it through fashion.

The PUMA x Mercedes-AMG Motorsport Collection is now available in selected PUMA stores as well as online at puma.com.

As the motorsport world shifts towards an electrified future, the PUMA x BMW M Motorsport collection captures this exciting transition. Each piece in the collection reflects the innovative spirit and technological advancements of the BMW M Hybrid V8, a symbol of cutting-edge performance and design. Fans can expect to find apparel, footwear and accessories that not only celebrates this new era but also enhances their style and performance.

The collection features classic silhouettes remastered with bold, brilliant graphics and innovative material choices. Color and material blocking create striking contrasts, while tonal trims add a sophisticated touch. These design elements come together to produce a collection that is both visually stunning and functional, perfect for motorsport enthusiasts and fashion-forward individuals alike.

The PUMA x BMW M Motorsport collection will be available at selected PUMA stores as well as online at puma.com. Celebrate the electrified future of motorsport with this dynamic and innovative collection.

"The Legend of Turbo" is more than just a fashion line; it’s a celebration of 50 years of legacy, love, and memories passed down through generations. The collection tells the story of these generations through its cast, from the proud owner of his very own Porsche 911 to the little boy who dreams of owning one someday. Each piece in the collection is designed to evoke the emotion and pride associated with the Porsche 911 Turbo.

The PUMA x PORSCHE collection showcases twill jackets, flannel shirts, and a distinctive tartan graphic story inspired by the interior upholstery of the first-ever Porsche 911 Turbo, crafted in 1974. This legendary car was gifted as a birthday present to Louise Piëch, the daughter of Ferdinand Porsche, symbolizing the blend of nostalgia, excitement, and heartwarming moments that define this collection.

This collection blends nostalgia with modern style, making it perfect for both Porsche enthusiasts and fashion-forward individuals. The PUMA x PORSCHE collection will be available at selected PUMA stores, at the Porsche Museum in Stuttgart, as well as online at puma.com and shop.porsche.com. Celebrate the legacy of the Porsche 911 Turbo and embrace the blend of history and style with this exclusive collection.