Porsche x PUMA
Herzogenaurach, 6th September 2023
Porsche and PUMA Celebrate the 60th Birthday of the 911 with Retro and Heritage Design Sneakers

Global Sports Company PUMA, together with Porsche, honor the legacy of the iconic Porsche 911, which continues to captivate automotive enthusiasts across the globe as it celebrates its 60th birthday.

Born from the visionary mind of Ferdinand Alexander Porsche, the 911 has evolved into a symbol of cutting-edge design and engineering prowess. In honor of this milestone, PUMA and Porsche introduce two exclusive limited-edition sneaker models: the Retro Sneaker and the Heritage Sneaker. Both pay homage to the rich legacy and dynamic present of the Porsche 911. 

The Retro Sneaker exquisitely captures the essence of the historic Porsche 911 S 2.5 from 1972. With its distinct slim silhouette reminiscent of the classic 911 design, the sneaker showcases an elegant Light Blue colorway mirroring the vehicle's iconic exterior shade. A nod to the origins of the 911, the starting number 56 is featured on the heel, creating a direct link to the cherished past. Limited to only 1,972 pairs – a nod to the vehicle's birth year – each Retro Sneaker is individually numbered and distinguished by the presence of the iconic Porsche lettering on the top of the leather flap. The grill badge, a distinctive circular emblem, and the 60 Years of Porsche 911 logo further accentuates the sporty character of the sneaker, culminating in a footwear masterpiece.

Porsche x PUMA

The Heritage Sneaker pays homage to the contemporary embodiment of the Porsche 911 in the form of the new 911 S/T. Drawing inspiration from the sporty demeanor of this vehicle, the sleek sneaker boasts a modern and dynamic silhouette. The smooth leather construction, colored in an elegant gray hue reminiscent of the anniversary car's exterior, exudes sophistication. The inclusion of the starting number 63, commemorating the year of the 911's inception, adds a personal touch to this limited edition sneaker, with only 1,963 pairs available. Just like the Retro Sneaker, individual numbering is proudly displayed on the underside of the textile tongue. The grill badge woven label, showcasing the 60 Years of Porsche 911 logo in color, accentuates the Heritage Sneaker's sporty aura. 

The unveiling and exclusive pre-sale event for these exceptional sneakers will take place on September 5th at the Porsche pop-up store during the IAA Mobility event in Munich, Germany. 

Porsche x PUMA

Secure your PUMA X Porsche limited edition 911 sneakers exclusively on puma.com in North America beginning September 14 and in Europe starting from September 24. These sought-after sneakers will also be available for purchase on shop.porsche.com and can be found at the Porsche Museum store in Stuttgart-Zuffenhausen, along with the Porsche factory stores in Zuffenhausen and Weissach, from September 6.

Puma Copyright
HERZOGENAURACH, GERMANY, 31 AUGUST 2023
PUMA IS CELEBRATING THEIR 75TH ANNIVERSARY TOGETHER WITH SCUDERIA FERRARI BY A LIMITED SPEEDCAT PRO SPECIAL EDITION

Global Sports Company PUMA is celebrating 75 years ofrelentless innovation and unrivaled speed. PUMA together with Scuderia Ferrari are celebrating this special occasion with the release of a special edition shoe that embodies the spirit of speed, innovation, andperformance. Introducing the Scuderia Ferrari SPEEDCAT PRO 75, a commercialized version of the drivershoe, carefully crafted with years of racing expertise and cutting-edge technology.

The SPEEDCAT PRO 75 showcases PUMA's commitment to delivering products for faster athletes. This limited-edition shoe is an exceptional fusion of state-of-the-art materials, meticulous craftsmanship, and the iconic design that has made PUMA a symbol of excellence in the world of motorsports.

Designed to meet the demands of racing professionals, the SPEEDCAT PRO 75 features a lightweight fabric upper and lining, ensuring optimal speed, comfort, and enhanced protection against fire. The real carbon fiber counter provides essential heel support, offering drivers absolute control over the pedals. The shoe's low-profile rubber outsole guarantees excellent grip, while the EVA wedge delivers just the right amount of comfort without compromising on agility.

The Scuderia Ferrari SPEEDCAT PRO 75 features the iconic Rosso Corsa with a black PUMA Form stripe, representing the fierce passion and performance synonymous with the Scuderia. The only distinguishing element between the version of the Scuderia Ferrari drivers – Charles Leclerc and Carlos Sainz - is the driver's number subtly placed on the inside. Additionally, each shoe proudly displays the PUMA 75 logo on the outer tongue as well as the PUMA motto - FOREVER.FASTER. SINCE 1948 embodying PUMA's legacy of speed and innovation.

To add an extra layer of exclusivity and authenticity, each pair of the Scuderia Ferrari SPEEDCAT PRO 75 comes with a unique serial number, ranging from 1 to 75. With only 75 pairs produced for each driver, this limited-edition feature adds a touch of individuality and collectability to each shoe, making them a truly special addition to any racing enthusiast's collection.

The Scuderia Ferrari SPEEDCAT PRO 75 is available now exclusively on PUMA's official website (puma.com) and Ferrari's official website (Ferrari.com). Racing enthusiasts and fans are encouraged to seize this rare opportunity to own a piece of PUMA's illustrious racing heritage.

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HERZOGENAURACH, AUGUST 30, 2023
PUMA SHIFTS INTO HIGH GEAR WITH NEW BMW M MOTORSPORT COLLABORATION

PUMA and BMW M Motorsport introduce an all-new lifestyle collaboration that is fuelled by performance and designed at the apex of workwear and streetwear.

The collection is an expression of elite craftsmanship and team spirit, inspired by BMW M Motorsport’s world-famous factory team.

Making use of hard-wearing CORDURA® fabrics, the collection features modernized workwear silhouettes mixed with graphic elements created by PUMA and BMW M Motorsport.

The collaborative range is highlighted by a matching set of two-tone garments, the Nuwork Jacket and Nuwork Trousers, both featuring authentic workwear detailing such as reinforced panels, as well as utilitarian and accessible pocket layouts. A Longsleeve and Graphic T-shirt add two essential silhouettes to the collection, both featuring BMW M Motorsport “Service” graphics. PUMA’s iconic cat logo also makes an appearance on select garments, paired with stitched labels bearing the BMW M Motorsport insignia.

The PUMA x BMW M Motorsport collection is available starting September 2, 2023, from PUMA.com, PUMA flagship stores, and selected PUMA retailers.

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HERZOGENAURACH, 28TH AUGUST 2023
PUMA FOR SCUDERIA FERRARI UNVEILS THE MONZA LIMITED EDITION: A FUSION OF SPEED AND RACING HERITAGE

Global Sports Company PUMA for Scuderia Ferrari is proud to present the Monza Limited Edition. A breathtaking masterpiece that embodies the essence of racing heritage. Drawing inspiration from the liveries of two legendary machines—the Ferrari F1-75 and the Ferrari 499P LeMans Hypercar—the Monza Limited Edition pays tribute to a remarkable racing heritage that has left an indelible mark on the world of sports for decades.

From the legendary tracks of LeMans to the prestigious circuits of Monza, Scuderia Ferrari has consistently showcased a legacy of speed, precision, and success. The Scuderia Ferrari Monza Limited Edition encapsulates this spirit, fusing the past and the present into a design that will ignite the passion of motorsport enthusiasts.

Reviving the timeless racing legacy of Scuderia Ferrari, this limited edition features the Replica drivers caps and a Replica t-shirt consisting of the iconic colors red and yellow.

The legendary Ferrari F1-75 takes center stage in this exclusive drop, as it showcases the iconic Ferrari red—a symbol of the Formula 1 team's unwavering passion and speed.

The line also showcases a vibrant shade of yellow, reminiscent of the ferocity and determination displayed by the Ferrari 499P LeMans Hypercar during its triumphant run in this years Le Mans. Emblazoned across this electrifying yellow is the iconic Ferrari wording, a symbol recognized worldwide for its excellence in motorsport.

Completing the Monza Special Edition, the sleek black finish exudes power and elegance. This black segment adds a touch of sophistication, perfectly complementing the vibrant colors above.

The Monza Limited Edition is a rare fusion of past and present, encapsulating the spirit of Scuderia Ferrari's greatest moments on the track and the boundless innovation that defines the future.

Experience the thrill of Scuderia Ferrari's racing heritage with the Scuderia Ferrari Monza Limited Edition —get yours now at puma.com, store.ferrari.com as well as selected retailers.

Herzogenaurach, Germany, February 5, 2020
PUMA Replicat-X 1.8 Pirelli combines velocity and comfort
Sports company PUMA unleashes the Replicat-X 1.8 Pirelli, a new sneaker with a quick lacing system which is inspired by one of the most iconic turbo engines in motorsport history to take the track to the street.

The Replicat-X 1.8 Pirelli takes on the ferocity and form of a modern supercar, inspired by motorsport heritage, to transform it into the fastest footwear in the entire collection. 

The build up upper offers more layering with a booty construction, which makes the Replicat-X 1.8 Pirelli comfortable for a stroll around the track. The body kit of the shoe features an "oversized" wraparound full rubber outsole with Pirelli’s unique CINTURATO Blue tread pattern used to generate maximum traction during wet races. This gives it a distinctive, racing-inspired look, sits low to the ground and has an even more comfortable molded sock liner.

 

A quick lacing system provides faster acceleration to kick off the day without worrying about tying your shoes. Fast as a super car, the upper features a perforated mash vamp, with lateral mesh panels for breathability, providing the perfect fit to own the road.

The PUMA Replicat-X 1.8 Pirelli will be available in stores right now in PUMA Black-Luminous Purple-Sunny Lime, PUMA White-Peacoat-Limepunch and Gray Violet-Sunny Lime-Palace Blue.

 

Herzogenaurach, Germany, May 12, 2020
Join Max Verstappen and David Coulthard going live on PUMA´s Instagram

Global sports brand PUMA is bringing together two generations of Motorsport legends.

Join David Coulthard as he hosts Max Verstappen on PUMA´s Instagram to catch up on life and talk about F1 before, during and after the Coronavirus pandemic. Follow @puma, @pumamotorsport, @maxverstappen1, @davidcoulthardf1, activate the notifications for updates, and be ready to tune in.

WHO:

  • Max Verstappen is a F1 driver of the PUMA sponsored Aston Martin Red Bull Racing Team. He made his F1 debut with the Toro Rosso team in 2015 becoming the youngest F1 driver in history at just 17years old. In 2016, he was promoted to Red Bull Racing, winning his first Grand Prix for the team and becoming the youngest ever F1 race winner. In 2019, Max finished third in the F1 Drivers’ Championship at just 22 years of age.
  • David Coulthard is the team ambassador of the PUMA sponsored Aston Martin Red Bull Racing Team. With 246 Formula One GPs and 13 race wins in the pocket David has become a legend in the F1 world. His greatest successes were claiming the Team’s first Monaco podium and finishing second in the 2001 F1 Drivers’ World Championship, only being beaten by Michael Schumacher.

WHEN: Tuesday, May 12th, 2020 – 9am PST/ 12pm EST / 5pm BST / 6pm CEST

 

WHERE: Follow @puma on Instagram and don’t forget to tune in.

 

IMAGES (Credit: Red Bull Media Pool): LINK

 

Copyright - Puma
HERZOGENAURACH, GERMANY, JULY 12, 2023
SEASONAL THRILLS WITH THE AUTUMN/WINTER’23 BMW M MOTORSPORT COLLECTION

Global sports company PUMA is racing ahead to the winter season with BMW M Motorsport via the launch of their latest collaboration, the 24H OF THRILLS COLLECTION.

Designed to bring the excitement of GT and endurance racing into everyday life, this collection captures the essence of speed, power, and precision that is at the heart of BMW M Motorsport.

The 24H OF THRILLS embodies the passion and innovation that define the collaboration between PUMA and BMW M Motorsport. This range allows motorsport enthusiasts to embrace the adrenaline of the track in their everyday lives, combining style and performance seamlessly.

Among the standout pieces in the collection is the BMW M Motorsport graphic hoodie and t-shirt, embodying the cutting-edge technology and performance that BMW M Motorsport is renowned for. Whether you're at the track or out on the town, these pieces make a bold statement and celebrate the spirit of motorsport.

Copyright PUMA
Copyright PUMA

For those seeking a more casual yet stylish look, the BMW M Motorsport Life crew neck sweater and pants are the perfect choice. Crafted from sustainable materials, these pieces not only prioritize comfort but also feature adjustable sleeves and hem for a customizable fit.

Winter is no match for the BMW M Motorsport Women's Down Jacket in Stone Gray. With its playful overpuff shape, winterized aesthetic, and adjustable hood, this jacket combines fashion and function. Stay warm and fashionable during the colder months while showcasing your love for motorsport.

Copyright PUMA
Copyright PUMA

The color palette of the collection reflects the dynamic spirit of BMW M Motorsport, featuring iconic shades such as PUMA Black, PUMA White, Cool Cobalt, Pro Blue, Pop Red, and the new seasonal color, Stone Gray. These colors perfectly complement the sleek and modern aesthetic of the collection, making it a must- have for motorsport enthusiasts.

Visit selected PUMA stores or head online at puma.com to explore the latest collection from PUMA and BMW M Motorsport and elevate your wardrobe to new heights.

Copyright - Puma
HERZOGENAURACH, GERMANY, JANUARY 6, 2023
PUMA TEAMS UP WITH MERCEDES-AMG MOTORSPORT

Global sports company PUMA has entered a new partnership with Mercedes-AMG Motorsport, which will see all AMG factory drivers in GT Sport wear, the company’s high-performance fireproof race gear. The new cooperation will be celebrated with the release of the 2023 Spring Summer PUMA x Mercedes-AMG Motorsport Wild Child collection.

It’s an incredible combination of the driving performance of Affalterbach together with the Forever Faster credo from Herzogenaurach. All AMG factory drivers in GT Sport will be supplied with the exclusive PUMA fire-proof and light-weight race gear from the race suit, gloves and underlayers towards the race boots. Following many successful seasons with the Mercedes- AMG Petronas F1 Team, PUMA welcomes the partnership with Mercedes-AMG Motorsport, which will blend the world of Motorsport and car culture, driving the lifestyle approach of both brands forward.

The first PUMA x Mercedes-AMG Motorsport collections is a bold and stylish statement. Just like any Mercedes-AMG vehicle, the eye-catching colors and designs of the collection are performance ready for the street or the track at any time. Mercedes-AMG vehicles are designed and engineered to have more power output and impressive driving dynamics, as well as boasting a range of exterior and interior specialities. As the performance luxury brand AMG truly is also a kind of Wild Child of Mercedes-Benz, and the new 2023 Spring Summer collection celebrates this in awesome style.

Utilizing four principle colors - green, pink, blue and black - along with the famous AMG lettering logo printed in white, the collection features three different colourways of Woven Jacket, T-Shirt, Woven Shorts and long Woven tracksuit pants. The collection is headlined by three choices of footwear models in a striking array of designs - the PUMA RS-X, PUMA Slipstream, and PUMA Maco SL.

Copyright PUMA
Copyright PUMA

Thomas Josnik, General Director Motorsport, PUMA: "I am really excited about the partnership with Mercedes-AMG Motorsport. The performance driven and young lifestyle approach of our new partner is a perfect fit, blending the worlds of Motorsport and Car Culture which PUMA embraces in our FOREVER. FASTER. credo. A lot of potential is about to be generated out of the collaboration: community driven events, a lot of podiums and successful seasonal campaigns of our fashion line. I am looking forward to this new chapter and I am proud to welcome Mercedes-AMG Motorsport to our PUMA Family.”

Copyright PUMA
Copyright PUMA
Copyright PUMA

Christoph Sagemüller, Head of Mercedes-AMG Motorsport: "PUMA has been working very successfully with our Mercedes-AMG Petronas Formula One Team as Official Supplier of Technical Clothing and Footwear for a long time. We are therefore delighted that we have now been able to extend this cooperation to the entire Mercedes-AMG Motorsport commitment. As Mercedes-AMG Motorsport Official Partner, PUMA will also supply our factory drivers in GT Sport with race gear. The design of these performance-oriented products will also be integrated into the seasonal PUMA x Mercedes-AMG Motorsport Sportstyle collections in the future. This will make the racing-inspired car culture even more tangible for our fans."

So gear up, and strap in - the new Spring Summer 2023 PUMA x Mercedes-AMG Motorsport Wild Child Collection is available now in selected PUMA Retail stores, as well as online on puma.com.

Copyright - Puma
HERZOGENAURACH, GERMANY, JULY 06, 2021
PUMA DRIVES STREET CULTURE WITH MOTORSPORT HISTORY BMW M MOTORSPORT AUTUMN/WINTER 21 COLLECTION

Herzogenaurach, Germany – 06 July 2021 — Global sports company PUMA delves deeper into motorsport history with the BMW M Motorsport Autumn / Winter ´21 Collection. The design inspiration ranges from the iconic BMW M1 Procar to the looks of historical race suits for men and women.

In 1978 the BMW M1 opened a new chapter of racing and sportscars. State of the art performance paired with the finest technology of engineering generated the fastest licensed streetcar for this period of time. Just one year afterwards the BMW M1 Procar Series was born. PUMA is celebrating this first concept car of BMW, implementing the iconic silhouette of the BMW M1 Procar as the main graphic inspiration of the street collection of the autumn / winter ´21 range. The assortment is featuring color blocking elements infiltrating the range of jackets, hoodies, pants and t-shirts a casual look.

A fresh retro approach is offered by the latest franchise of PUMA called Speed Driver Series, or SDS. The inspiration is driven by the looks of historical race suits. Color blocks mixed with racetrack icons set the SDS up for classic simplicity and generates a new Motorsport retro collection.

For women-only PUMA is offering a total range of apparel featuring e.g. cropped tops, leggings as well as dresses in the respective motorsport inspired looks and bold colorways. The Moto Racesuit is a full body taking its inspirations directly from the trackside coming in PUMA black with orange hues.

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Variations all over the place are offered by the BMW M Motorsport Footwear Collection. The Low Racer tunes up a classic silhouette with a motorsport twist resulting in a playful makeover of an  80’s piece while the RS-Connect rides the wave of the technological transformation with a future design, richly layered upper, and unique tooling. The women footwear range is coming with the Cruise Rider Lace being inspired by vintage cars featuring a stacked outsole and TPU clip and the City Rider bringing extra-bright colors and the signature Rider outsole on the tarmac.

 

Don't miss your latest street fashion. The PUMA x BMW M Motorsport Autumn / Winter ´21 Collection is available in PUMA stores and online on puma.com.

 

W series PUMA
HERZOGENAURACH, GERMANY – 24 JUNE 2021
PUMA ENHANCES ENGAGEMENT IN FEMALE RACING BY ANNOUNCING PUMA W SERIES TEAM

Global sports company PUMA jumps in the fastlane of women’s racing by announcing the PUMA W Series Team. The race team will consist of five different drivers with a signature livery influenced by the colors of PUMA´s women’s platform,“She Moves Us.”

W Series, the international single seater championship for female drivers only, is finalising plans to move to a team-based championship from 2022 and beyond, fulfilling a key development strategy planned since inception. The teams’ structure for this year will start with the allocation of two drivers from the existing W Series stable to each of the new team partners. Additionally, it allows sponsorship of those teams by third parties through naming, car livery, team overalls and so on.

PUMA has been part of W Series as official race gear supplier since 2019 and jumped at the opportunity to be part of the new concept W Series is establishing. „The partnership with W Series is thriving. Already ahead of this season´s testing PUMA has designed - for the very first time - tailormade race suits for female drivers to ensure a perfect fit. Being able to announce our own race team in W Series now is a fantastic next step,” says James Clark, Head of Sports Marketing Motorsport & Operations PUMA.

Copyright PUMA
Copyright PUMA

The awareness of women’s racing will increase this year with eight GPs of W Series taking place on the same weekend and racetracks like Formula 1. PUMA is proud to be supporting female athletes through the “She Moves Us” platform which celebrates the women who move sport and culture forward and inspire other females around the world. ”We want to show our full commitment to get women inspired by the W-Series drivers”, adds James Clark.

“We are excited to partner with the W Series and thrilled to welcome Marta Garcia Lopez, Gosia Rdest, Caitlin Wood, Abbie Pulling and Tasmin Pepper into the PUMA family. The W Series and their drivers embody the essence of She Moves Us and we look forward to working together and pushing the boundaries for women in motorsport,” says PUMA’s Global Director of Brand Marketing Adam Petrick.

Ahead of the season´s kick-off GP in Austria this weekend PUMA W Series Team driver Marta Garcia Lopez is overwhelmed: „When I heard that I would be part of PUMA W Series Team I was truly honored. PUMA´s support in empowering and motivating female athletes is exactly what the sport needs. Together with PUMA W Series Team I want to be part of pushing W Series to the next level. The car´s livery is a true eye-catcher and I can´t wait to jump into the cockpit for the very first time. These are perfect preconditions for my goal to win the W-Series Championship this year.”

 

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PUMA
HERZOGENAURACH, GERMANY, AUGUST 4, 2023
PUMA AND SCUDERIA FERRARI PRESENT A CAMOUFLAGE INSPIRED COLLECTION

Global Sports Company PUMA is proud to introduce the Masters of Camouflage Collection, an unique and innovative collaboration between PUMA and Scuderia Ferrari. This collection pays homage to the world of automotive design, drawing inspiration from the intriguing world of car prototypes. With signature black and white camo patterns and exclusive detailing, this collection celebrates the fusion of fashion, technology, and car culture.


This collection stands out through the camouflage-inspired prints: it showcases prototype-inspired camo prints throughout its range of apparel, footwear and accessories. These distinctive patterns emulate the secretive nature of car prototypes and add an element of mystery and intrigue to the collection.

The Masters of Camouflage collection pays a loving tribute to car culture, embracing the spirit of innovation, speed, and cutting-edge design. The collection's details and designs are meticulously crafted to reflect the passion and excitement associated with the automotive world.

With its striking camo patterns, PUMA for Scuderia Ferrari co-branding, and meticulous attention to detail, the Masters of Camouflage collection is the ultimate fusion of fashion and automotive design.

Embrace the spirit of automotive innovation and style with this exclusive collaboration between PUMA and Scuderia Ferrari. Available august 1 st only on puma.com

 

PUMA
HERZOGENAURACH, GERMANY,10 JULY ,2023
PUMA X PORSCHE LEGACY TURBO S

Global sports company PUMA is aiming to build on the success of the partnership with sportscar manufacturer Porsche, with the release of their latest legacy collaboration collection: PUMA x PORSCHE LEGACY TURBO S.

Drawing inspiration from the timeless Porsche DNA, the collection embodies a clean and classic vibe. It represents the essence of Porsche's rich heritage and motorsport legacy, as well as capturing the essence of its powerful engines, sporty features, and distinctive design, giving your wardrobe an extra boost of style and performance.

To infuse further fresh energy into the autumn season, the range introduces vibrant color combinations; along with the energetic Porsche Legacy color: Lemon Chrome. Prepare to turn heads as you step out in PUMA Black, Bold Blue, and Sand Dune. The range features elevated graphics, premium materials, and fresh designs that pay homage to the iconic Turbo S line of Porsche 911 models.

PUMA
PUMA

One of the standout features of the collection is the incorporation of the well-known and established TURBO wording. It will be showcased alongside the iconic 911 car silhouette, creating an exciting logo story that runs throughout the collection, accentuating its unique character. The PUMA x PORSCHE LEGACY TURBO S collection offers a range of trend-relevant silhouettes, whether it's the elevated polo with its relaxed cropped fit, the statement unisex jacket or for those seeking an effortlessly cool look, the statement pants and dungarees provide a regular fit, contrast piping and a mix of fabrics that exude style and functionality.

Don't miss your chance to revamp your wardrobe with the new at selected stores and online via puma.com.

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