PUMA together with Scuderia Ferrari HP drivers releases the first official images from its 2025 PR kit, featuring an updated look for the upcoming season. The new look features sleek, lustrous stripes intricately detailed with white lines.
This reveal marks the beginning of an exciting new season, with more updates to come as the 2025 Formula 1® season approaches.
Today, Scuderia Ferrari HP drivers Lewis Hamilton and Charles Leclerc unveil the highly anticipated 2025 Scuderia Ferrari HP race suit.
The race suit showcases a bold, modern design with sleek white lines accentuating its classic red base, embodying the perfect fusion of tradition and innovation. Each suit is personalized with the drivers' names prominently displayed on the back. The new race suit embodies the pinnacle of PUMA’s cutting-edge design and technical expertise, tailored specifically for the demands of Formula 1®.
Stay tuned for more updates as PUMA continues to push the boundaries of racing apparel with the 2025 Scuderia Ferrari HP race suit.
Global Sports Company PUMA and BMW M MOTORSPORT proudly present their latest collection inspIred by the exhilarating spirit of the BMW M4 and perfectly combines track-ready performance with street-smart style. This is a testament to the shared commitment of both brands toward innovation, speed, and style.
Inspired by the livery of the BMW M4, which is designed to get your heart racing, this collection features bold, dynamic graphics that reflect the unmistakable energy of the car. Silhouettes include hoodies, T-shirts, and shorts; clean lines and functional, everyday tech will keep wearers comfortable and stylish, whether they're hitting the track or navigating city streets.
Completing the ensemble is a line of footwear, topped by the BMW MMS Inverse. This marquee sneaker captures that rush feeling one gets with a drive in a BMW M4 and offers the best in both form and function. With top-notch materials and sleek designs, the BMW MMS Inverse guarantees that one will always be steps ahead of the game.
This collection effortlessly traverses the line between track and street, making it a must-have for motorsport enthusiasts and style aficionados alike.
The PUMA x BMW M Motorsport M4 collection is now available at select puma stores and well as online at puma.com.
Global sports company PUMA, in partnership with Scuderia Ferrari HP, unveils a unique collection that seamlessly blends vintage charm with a bold, forward-looking edge. This collaboration celebrates the spirit of innovation and the competitive drive that defines Scuderia Ferrari HP.
The designs in this collection are anchored in classic simplicity, with the iconic yellow Scudetto emblem at their core — a timeless symbol of pride and excellence. Each piece reflects the legacy of Ferrari while embracing modern style and performance.
Standout apparel includes sleek tees, hoodies, and caps that fuse the aesthetics of racing heritage with contemporary fashion. Joining the lineup is PUMA ambassador Charles Leclerc, embodying the spirit of speed and style.
This is more than a collection of apparel; it's a statement of passion and performance. Designed to appeal to motorsport enthusiasts and fashion-forward individuals alike, each piece embodies the essence of Scuderia Ferrari HP's relentless pursuit of excellence. From the racetrack to the streets, the collection strikes a perfect balance between functionality and sophistication, making sure that fans can show their loyalty in style.
The PUMA for Scuderia Ferrari HP Collection is available now at select PUMA stores, puma.com, and store.ferrari.com.
Global sports company PUMA is proud to announce an exciting new chapter in its partnership with the TAG Heuer Porsche Formula E Team. As the team prepares for the upcoming season of Formula E, it's not only a bold new look for the Porsche 99X Electric, but the team will unveil a fresh new look, courtesy of PUMA's state of the art apparel.
This collaboration underlines PUMA's commitment to innovation and performance as the team's clothing will be state-of-the-art, just like the cars they use. From pitcrew to drivers, every apparel has been designed to blend style and comfort with high performance - a perfect reflection of both brands' passion for pushing the boundaries on and off the track.
“Our long-standing partnership with Porsche has been an incredible journey of shared values and mutual passion for excellence,” said Thomas Josnik, Vice President of Motorsport at PUMA. “With this new collection, we’re not just providing apparel; we’re delivering a statement of innovation and forward-thinking design that aligns perfectly with the electrifying spirit of Formula E.”
The new team clothing line combines PUMA's advanced materials and technology, ensuring durability and performance under the most strenuous conditions. This is yet another important step toward aligning the team's visual identity with the dynamism and sustainability values so inherent to Formula E.
The fans will have a chance to see the new-look apparel when the TAG Heuer Porsche Formula E Team takes to the track for the first time this season for the Brazilian E-Prix.
Global sports company PUMA, in collaboration with Mercedes-AMG PETRONAS Formula One Team and London-based creative studio RÆBURN, is thrilled to announce an exclusive auction of a one-of-a-kind piece from their groundbreaking collection.
From November 27 to December 5, 2024, fans and collectors will have the exclusive opportunity to bid on a one-of-a-kind Jacket crafted from a Lewis Hamilton race-winning suit, as part of the PUMA x MAPF1 x RÆBURN collection. This extraordinary jacket embodies the collaboration's innovative spirit, combining motorsport heritage with upclycling design.
All proceeds from the auction will go to a non-profit organization empowering young people to reshape their lives through street fashion and upcycling leftover fabrics.
The PUMA x MAPF1 x RÆBURN collection, which launched in July 2024, represents a bold fusion of motorsport heritage, innovation, and contemporary design. Through RÆBURN’s pioneering approach to upcycling, race-worn suits from Mercedes-AMG PETRONAS Formula One Team drivers and mechanics were transformed into elevated fashion pieces. These include contributions from the seven-time World Champion Lewis Hamilton and George Russell, making this auctioned jacket an exceptional collector’s item and a true piece of motorsport history.
This auction is more than just an opportunity to own an exclusive piece of motorsport memorabilia; it’s a chance to be part of a movement. By supporting a non profit organization, PUMA, Mercedes-AMG PETRONAS Formula One Team, and RÆBURN are making strides toward a brighter future, where fashion serves as a tool for social change and environmental consciousness.
Be part of this extraordinary initiative that champions youth empowerment, upcycling, and innovation. Mark your calendars for November 27th and secure your chance to own a true masterpiece.
For further details, visit https://bid.indy.auction/auctions/6745b8bb093dda9f21c7573f.
PUMA turned up the heat on the Las Vegas BLVD with an exclusive celebration of the iconic Speedcat sneaker and its latest campaign. Set against the dynamic backdrop of the F1 Grand Prix, the event paid tribute to the Speedcat’s rich motorsport heritage while transforming the Vegas scene into its playground.
The space immersed guests in the campaign’s road trip adventure, complete with a replica of Rośe’s motel room set as a standout photo moment. Attendees had the opportunity to delve into the sneaker’s
journey, from archival pieces to recent standout collaborations, while also customizing their own Speedcat
sneakers.
Notable guests, including Emily Ratajkowski, Xavi Simons, Jodie Woods, Avani Gregg, Danielle Guizio, Sami Miro, and friends of the brand, joined the celebration, with DJ Noodles providing the soundtrack. The night wrapped up with an electrifying DJ set by Paris Hilton, framed by the iconic lights of the Las
Vegas Strip. The PUMA Speedcat will be available in classic “Red” and “Black” as well as a new “Pink Blush” version starting November 26 in North America and globally on December 5, 2024, at PUMA.com, PUMA flagship stores, and selected PUMA stockists.
Earlier in the evening, PUMA also celebrated the opening of its brand-new Las Vegas Flagship store with PUMA Golfer Rickie Fowler and PUMA Football athlete Xavi Simons for a ceremonial ribbon cutting. The Las Vegas location is PUMA’s second flagship store in North America, the first is located at 609 Fifth
Avenue in New York City. It features an array of lifestyle pieces as well as innovative technology that creates an interactive experience for visitors.
Yesterday, Scuderia Ferrari HP drivers Charles Leclerc and Carlos Sainz made an exciting two-hour appearance at the newly opened PUMA Flagship store in Las Vegas. The drivers captivated fans, celebrated the launch of the Desert Sun Collection, and amplified the longstanding PUMA-Scuderia Ferrari HP partnership with an in-store experience packed with engaging moments and interactive fan opportunities.
The drivers kicked off the event with an entrance into the store as they greeted fans and media outside. Exclusive media interactions followed, where Leclerc and Sainz shared insights on their journey with Scuderia Ferrari HP, as well as the inspiration behind the Desert Sun Collection. Fans and media were then invited to experience unique in-store elements, including the “48 Club” area and sim-racing activities inspired by Las Vegas.
The drivers led a customization session for the Desert Sun Collection at the PUMA x YOU station, creating personalized items featuring their driver numbers, symbols like “Leo” for Leclerc, and a chili pepper for Sainz. The customizations will remain available for fans throughout the week. Twenty lucky fans enjoyed a personal meet-and-greet, collecting autographs and photos in a memorable fan session.
The first 100 fans who purchased items from the Desert Sun Collection received a limited-edition Las Vegas-themed tote bag, co-branded to mark the occasion.
Powered by the PUMA Speedcat, global K-pop sensation Rosé turns the key on a new adventure.
Under the desert sun, Rosé’s journey begins in the “Black” Speedcat, paired with a sleek silver racing jacket, as she sets off on her wild ride. Traveling through open highways and distant mountains, she radiates effortless elegance, showcasing her unmistakable style along the way.
Rosé embraces the open road, driving iconic rides and taking spontaneous detours. Her Speedcat-powered road trip embodies a spirit of freedom, unpredictability, and adventure, breaking all the rules. It’s a bold symbol of self-expression, rewriting the legacy of this iconic silhouette for a new era.
Pulled out of the PUMA archive for its 25th anniversary the PUMA Speedcat was reintroduced in the summer of 2024 with immediate celebrity co-signs and sell-out appeal. The iconic performance racing-inspired silhouette has since been treated to collaborations and limited-edition releases, continually evolving with each iteration. The PUMA Speedcat continues to be redefined as it is adopted by the trendsetters and pace-setters of each new generation.
The PUMA Speedcat will be available in classic “Red” and “Black” as well as a new “Pink Blush” version starting December 5, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.
Global sports company PUMA together with Scuderia Ferrari HP are thrilled to unveil the limited-edition Desert Sun collection, a unique blend of fashion and motorsport. Inspired by the vibrant energy of Las Vegas and the rugged beauty of the Mojave Desert, this collection features natural fading and distressed elements that echo the desert landscape.
Both the Lifestyle collection and the Replica line will undergo a transformation for the upcoming Las Vegas Grand Prix. The Lifestyle collection features casual apparel and accessories for everyday wear, while the Replica line includes gear identical to what Charles Leclerc and Carlos Sainz will wear in the paddock during the race weekend. Both collections are inspired by the Desert Sun theme, incorporating design elements that reflect the natural fading and distressed aesthetics of the Mojave Desert.
The Replica line specifically includes a tee, hoodie, the iconic cap, and the Speedcat PRO shoes. Fans can look forward to seeing the drivers sporting these desert-inspired looks, adding an extra layer of excitement and style to the Las Vegas GP.
In addition, the Desert Sun Lifestyle collection offers a variety of apparel, footwear, and headwear. The apparel range includes hoodies, graphic t-shirts, and shorts, available in red, white, and black. For fans of Charles Leclerc, there are crew neck sweaters featuring his number 16 on the front, and for fans of Carlos Sainz, crew neck sweaters with his number 55. The collection also offers four unique graphic Las Vegas tees.
For footwear, the Lifestyle collection features the Ferrari Suede XL in red and black, as well as the Ferrari GC Special. Headwear options include two trucker hats in white and black.
The Scuderia Ferrari Desert Sun collection will be available for a limited time only. It is now available in selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com.
Global sports company PUMA today announced a long-term partnership with Aston Martin Aramco Formula One® Team, focused on high performance. Renowned for its innovative athletic and lifestyle performance wear, PUMA joins Aston Martin Aramco as the Official Sportswear, Athleisure, and Technical Gear Partner, marking the start of an exciting new chapter for both brands in the 2025 Formula One® season.
The partnership will be central to Aston Martin Aramco Formula One® Team’s vision of delivering world-class performance on and off the track, equipping drivers and the team with high-performance racewear and footwear designed for peak functionality.
PUMA has written sports history for more than 75 years, creating iconic moments with the world’s greatest athletes including Usain Bolt, Pelé, Yaroslava Mahuchikh and Armand “Mondo” Duplantis. Speed is PUMA’s superpower, and the company has developed performance gear in motorsport since the 1980s, outfitting several Formula 1 World Champion teams and drivers since then. The company’s unique blend of sports and culture, which includes working with some of the most influential artists such as Dua Lipa and Rihanna, can also be seen in PUMA’s motorsport-inspired collections created with A$AP Rocky.
PUMA will support Aston Martin Aramco in bringing “the heat to the street” by fusing cutting-edge design with street-ready style. Exclusive collaboration capsules will feature limited-edition fanwear and trend-forward collections, inviting fans to immerse themselves in the action when it launches globally in the 2025 season.
PUMA car branding will debut on the AMR25 when it is launched ahead of the 2025 F1 season.
Lawrence Stroll, Executive Chairman, Aston Martin Aramco Formula One® Team said: “We are excited to welcome PUMA to the Aston Martin Aramco family. This partnership celebrates our shared drive for innovation, speed, and precision – values that resonate with fans around the globe. Together, we are shaping a new way for fans to connect with
our team, and we are excited to see how this collaboration comes to life in 2025.”
Arne Freundt, CEO of PUMA, said: “Partnering with the Aston Martin Aramco Formula One® Team marks a significant milestone in our long-standing history of motorsport. Just like the team, PUMA is committed to advancing the sport through cutting-edge innovations. We are excited to support Aston Martin Aramco’s success by providing high- performance racewear, and to inspire the team’s fans with premium products and compelling stories from the world of motorsports.”
Tonight, A$AP Rocky took over the PUMA NYC Flagship to debut his latest motorsport-inspired collection of PUMA footwear, apparel, and accessories.
This consumer event featured DJ performances by A$AP Rocky himself, A$AP Lou and SS4K, as well as customization stations, interactive photo moments, giveaways and more.
The night-racing and neon lights inspired collection continues to push the boundaries of footwear design with a striking new Mostro 3.D colorway, as well as a restock of his take on the Inhale Sneaker, which has been re-engineered with an allover distressed treatment and custom embroidery.
The collection is available now on PUMA.com, PUMA retail stores and select global retailers.
