As the first-full collaboration between PUMA and Formula 1®, this marks a historic moment in the world of motorsport fashion. The synergy between two global icons has resulted in a collection that not only meets the demands of performance but also sets a new standard for style in the fast-paced world of Formula 1®.

This collection is a testament to the seamless blend of style and performance, drawing inspiration from race suit patches, iconic logo-driven designs from the past, and the rugged elegance of garage workwear. This offers a more elevated and distinctive take on motorsport fashion, paying homage to the rich heritage of the sport while embracing a contemporary and forward-looking approach.

This PUMA & Formula 1® range is an embodiment of speed, style, and innovation – a true celebration of the adrenaline-fueled world of Formula 1®. 

This collection is now available in selected PUMA stores as well as at puma.com.

PUMA's involvement with F1 Academy extends beyond the track, as the brand proudly becomes a key race gear supplier to six  F1 Academy drivers as part of the partnership. This not only solidifies PUMA's presence within the world of Racing but also establishes the brand as a crucial player in supporting the next generation of female talents.

PUMA is also making a statement with one exceptional car and driver. The PUMA car, featuring a special PUMA livery, is driven by the talented youngster Aurelia Nobels.  This is a commitment to empowerment and diversity in the world of women’s motorsports.

PUMA stands as the ideal partner for F1 Academy, bridging a legacy in women's motorsport. From the pioneer involvement as official racewear supplier for W Series from 2019 - 2022 to the current Motorsport brand ambassadors such as Naomi Schiff and 2023 F1 Academy Champion Marta García . The global sports company has consistently championed the advancement of women in racing. PUMA´s innovative contributions, such as the development of female only customized racesuits, underscore the brand´s commitment to breaking barriers and fostering inclusivity. 

Maria Valdes, PUMA Chief Product Officer, said:

“PUMA's collaboration with F1 Academy is so much more than just a sponsorship; it's a continued commitment to the advancement of female in sport, specifically Motorsport. This partnership feels natural to our brand as we continue to push sport and culture forward.”

Susie Wolff MBE, F1 Academy Managing Director, said:

“Through its collaborations with the world’s biggest artists and creators, PUMA has been able to push the boundaries between sport, lifestyle, and fashion to create streetwear which reaches a wider and more diverse audience. This, coupled with PUMA’s strong motorsport legacy and its commitment to innovation make it the perfect brand to collaborate with F1 ACADEMY as the series looks to inspire a younger generation of fans.”

The countdown to the second season of F1 Academy has begun, and PUMA is excited to be part of this groundbreaking initiative, supporting emerging talent and igniting the passion for women's racing. 

Inspired by the rich heritage of Scuderia Ferrari and the historic city of Modena, the Scuderia Ferrari Replica Collection introduces a bold integration of yellow, paying homage to the vibrant color synonymous with Modena's legacy. This unique touch not only underscores the collection's connection to the roots of Ferrari but also adds a dynamic and visually striking dimension to the apparel.

One of the most captivating aspects of the new Scuderia Ferrari Replica is the transformation of the iconic Ferrari red, a hue that has become synonymous with speed, passion, and the pursuit of excellence. PUMA designers have reimagined the classic red, infusing it with a modern twist that captures the essence of innovation and pushes the boundaries of style in the world of Formula One.

The partnership between Williams Racing and PUMA marks the intersection of two illustrious histories in motorsport. Williams Racing, a pioneering force in Formula 1 known for its legacy of victories and technological innovation, joins forces with PUMA, a brand deeply immersed in rich motorsport history. 

Thomas Josnik, Vice President of the Motorsport Business Unit at PUMA, emphasized the significance, stating, "The launch of the Williams Racing Kit at our NYC Flagship Store reflects our shared commitment to pushing boundaries, making motorsport accessible to fans worldwide."

For a limited time, an exclusive Williams Racing racing car in the 2024 livery will be available to visit at the PUMA NYC Flagship store on Fifth Avenue until store close on Sunday, 11th February, allowing you to get  up and close to a Formula 1 car.  

The highly anticipated Williams Racing 2024 kit is now available for purchase both in-store at the PUMA NYC Flagship Store and online at puma.com and williamsf1.com.

BMW's dedication to pushing the limits of automotive innovation is exemplified by the BMW M Hybrid V8, a remarkable feat that reinvents years of racing heritage. Built upon the foundation of the iconic V12 LMR, the BMW M Hybrid V8 not only pays homage to its legendary predecessor but also paves the way for a new era in motorsport.

The designs within the Reinvented collection mirror the sleek and futuristic aesthetics of the BMW M Hybrid V8, capturing the essence of speed, power, and the evolving landscape of motorsport. The collection is a visual testament to the harmonious blend of tradition and innovation, as embodied by the BMW M Hybrid V8.

This collection introduces a captivating palette with various shades of blue, evoking a sense of speed and precision synonymous with the racetrack. Red hues symbolize the passion and intensity of motorsport, while fiery oranges add a touch of energy and innovation. This diverse color spectrum seamlessly extends across a range of meticulously crafted pieces, including jackets, crewnecks, polos, and tees. For women, the collection takes a bold step with a daring cropped jacket that captures the essence of fearless femininity. Paired with statement pants and complemented by a selection of other avant-garde designs.

The BMW M Motoprsport Reinvented collection is available in selected PUMA stores as well as online at puma.com.

In 1977, the third BMW Art Car emerged as an artistic triumph, born from the imaginative genius of the American Pop artist Roy Lichtenstein. This race car, a BMW 320i Turbo, was transformed into a mobile masterpiece, adorned with Lichtenstein's distinctive "Ben-Day dots" artwork. The design gave the illusion of a moving landscape with the sun rising on the one side and setting down on the other referencing the twenty-four hours cycle of the race in Le Mans where the car proved itself in the grueling motorsport arena, achieving 9th place overall and first in its class.

Now, the spirit of that iconic Art Car is reborn in a unique collection that combines the artistry of Roy Lichtenstein with the dynamic essence of PUMA and BMW M Motorsport. This limited-edition capsule is designed to reflect the racing spirit and artistic innovation that have been at the core of the BMW Art Car project for decades. It  pays homage to an artist, who in his practice constantly sought to blur the distinction between high and low art by creating everyday objects from magazine covers and shirts to champagne bottles alongside his famous canvases.

The collection consists of a full outfit, featuring a jacket, pants, tee, cap, and PUMA Suedes, each meticulously crafted to showcase the captivating design elements inspired by Lichtenstein's BMW 320i Turbo Art Car. The visual language of "Ben Day dots" and the vivid color palette come together to create a striking and memorable ensemble.

The Art Car Collection by Roy Lichtenstein from PUMA and BMW M Motorsport is set to be a collector's dream. This is now available in selected PUMA store and online via puma.com.

After a warm-up session, Leclerc and Sainz individually designed their own race suits, drawing inspiration from the iconic Scuderia Ferrari Special Edition race wear, creating personalized memorabilia. Additionally, Josh Vides joined forces with the drivers to craft a third race suit, transforming it into an art piece that encapsulates the intersection of motorsport and contemporary design.

This unprecedented collaboration promises to showcase the intersection of sports, art, and design, providing a rare glimpse into the creative processes of athletes and a celebrated artist. The culmination of the workshop will see the drivers receiving their personalized race suits, turning this event into a unique celebration of creativity and innovation within the partnerhip between Puma and Scuderia Ferrari.

Quotes

Carlos Sainz: “It's original, it’s completely different and it’s nothing like we've ever worn before. It's exactly what we need for Las Vegas.”

Charles Leclerc: “I mean it’s written: This Is Art, so now I consider myself as an artist. No, I mean, of course you can see the difference when you see Josh’s works, he is incredible at what he does, and you can see that he's been doing that forever. But on our side, it was a fun project, I don't define myself as an artist but there's no definition of art either way. “

Joshua Vides: “I think it’s not just about making the best project happen, but it's how further can we push. This collaboration is something that has never been done before, so I think somehow, we were able to push through and hopefully continue to open some new doors.”