Herzogenaurach, Germany, March 3, 2020
PUMA combines street culture and performance in motorsport partner collection
Sports company PUMA puts the hammer down with their latest motorsport partner apparel collection. By blending the stylish street collection and the functional/performance RCT (Ready to REACT) line, PUMA generates a range of streetwear directly from “Track to Street”.

For years PUMA has been working with the most successful motorsport teams on the planet, such as Aston Martin Red Bull Racing, BMW M Motorsport and Mercedes-AMG Petronas Formula One Team creating unique products. 

BMW M Motorsport’s tire-slaying attitude in street culture has inspired trends and designs that are rooted in motorsport. The street style collection comes with rubberized branding, a three-color focus, asymmetric blocks and allover prints. The RCT collection of the Bavarian motorsport team takes it to the next level, incorporating technical fabrics and reflective branding. It also features a thermoregulating technology called 37.5, which acts like a thermostat by removing moisture when you’re hot and retaining warmth when you’re cold. 

 

Always a strong candidate to jump onto the top spot of the podium, the Mercedes AMG Petronas Motorsport street collection features inserted panels with a twin needle topstitch, woven drawcords and sign off icon details, which create a jaw-dropping effect rooted in car culture. Straight from the workshop, the RCT collection offers horizontal panel mesh knits and bonded mesh pocket zips.

Inspired by drifting and underlined with the slogan “Gives you Wings”, the Aston Martin Red Bull Racing Lifestyle Collection accelerates your daily style. The lifestyle range pushes the pedal to the metal with yellow color mash ups and curved color blocking racing stripes, disrupted with embroidery and typical PUMA T7 stripes.

All PUMA Motorsport apparel partner lines are available in stores now.

 

Herzogenaurach, germany, March 5, 2020
Hustle by day and risk it all at night: Own the dark with two all-new Hi OCTN x NFS color combos
Sports brand PUMA is getting under the hood of street racing with two new versions of the Hi OCTN x NFS sneaker, spawned from the world of hit game Need for Speed™ Heat. 

The latest adrenaline-fueled installment in the legendary racing franchise, Need for Speed™Heat features a full day cycle where you can edge out rivals after dark or dodge cops while roaming Palm City by day. For showing off your custom car under the sun, PUMA is now offering a “day version” of the Hi OCTN x NFS in PUMA White and ARUBA BLUE-Glacier Gray. For burnout action past nightfall, PUMA suggests a “night version” in Black, PUMA White and ELECTRIC PURPLE to push the pedal to the metal.  

The design of the PUMA Hi OCTN x NFS sneaker features a modern neoprene sock construction with technical overlays, topped off with a buckle for added stability. Its dirt track tire-inspired tooling grips the asphalt no matter how hard you hit the throttle, with a full rubber outsole and a comfortable EVA midsole.

 

The night and day looks are the latest in a collaboration that first kicked off in November 2019 to celebrate the launch of Need for Speed™Heat.

Don’t get lapped, hurry up and grab the new PUMA Hi OCTN x NFS colors and Need for Speed™Heat - for PlayStation 4, Xbox One and PC - available in stores now.

 

Herzogenaurach, Germany, March 5, 2020
PUMA x Porsche Design: Sustainable Speed for a forever faster World
Sports company PUMA is turbocharging fashion with a direct injection of Porsche’s timeless and luxurious design. Utilizing the latest technology and sustainable materials, the new PUMA x Porsche Design collection features top-line style driven by performance.

PUMA x Porsche Design is ready to take on any environment, with the ‘body-kit’ of the new collection containing Polartec® eco-fleece as well as the thermoregulating technology 37.5®, which acts like a thermostat by removing moisture when you’re hot and retaining warmth when you’re cold.

Most importantly, the new collection is oriented towards the future by using an assortment of sustainable materials. The footwear range of PUMA x Porsche Design debuts BLOOM®, an algae-based foam which replaces the plastic used in conventional footwear cushioning. Meanwhile, the apparel part of the collection makes use of Thermore® EcoDown® insulation, which is produced from recycled PET bottles.

 

Of course, performance would mean little without control. That’s why PUMA x Porsche Design has incorporated the very best technical solutions into the collection’s footwear. The HYBRID Midsole uses NRGY beads to provide instant cushioning, while the IGNITE foam provides responsiveness in the heel and forefoot - ensuring comfort and grip on any road conditions.

Check your rearview mirror for the PUMA x Porsche Design collection, available online and in stores now.

Herzogenaurach, germany, March 16, 2020
PUMA heats up the tarmac with the Mercedes-AMG Petronas Formula One Team pack
Sports company PUMA once again raises the bar for motorsports-inspired footwear, with the introduction of the Mercedes-AMG Petronas Formula One pack.

The collection brings the track to the street with two new footwear styles: the Mercedes-AMG Petronas Formula One Team REPLICAT-X, and the Mercedes-AMG Petronas Formula One Team RS-X³.

The new REPLICAT-X breaks the mold with its motorsport and supercar influenced design. Sitting low to the ground on an oversized full rubber outsole, as well as incorporating a comfortable molded sock liner, the PUMA REPLICAT-X boasts high levels of performance and comfort.

Influenced by the motorsport heritage of the record-breaking Silver Arrows, the new REPLICAT-X is available in two eye-catching color choices: PUMA Black-White-Spectra Green, as well as Mercedes Team Silver-with PUMA White-Spectra Green. 

 

For this collection, PUMA also reimagines the RS, originally named after the innovative midsole “running system” developed in the 1980s. The Mercedes-AMG Petronas Formula One Team RS-X³ combines old-school cool with a cutting-edge motorsport design twist.

A lightweight PU midsole is combined with a thick rubber outsole to provide maximum traction, while the acclaimed RS design, and a molded sock liner, give maximum comfort wherever you are.

The Mercedes-AMG Petronas Formula One Team RS-X³ is available in a choice of three striking color combinations, using a color palette to suit any occasion: Mercedes Team Silver-Sunny Lime-PUMA White, PUMA Black-Spectra Green-PUMA White and Sunny Lime-Sunny Lime.

PUMA’s Mercedes-AMG Petronas Formula One Team Pack is available in stores now.

 

Herzogenaurach, Germany, April 6, 2020
PUMA throttles up the Turbo with the inaugural Porsche Legacy line 
Sports company PUMA is twin-turbocharging pairs of sneakers as part of its premier PUMA Porsche Legacy collection. Inspired by the game-changing attitude of the Porsche 911 Turbo with nods to style and automotive history, the line features exclusive shoes and apparel. 

Porsche 911 were always fast, butturbocharged engines made sure nothing even came close. The addition of the iconic Porsche Turbo,along withtwin tailpipes and a distinctive rear winghas been revolutionizing the world of sportscars since 1975PUMA wants to make sure you look just as cutting edge in the drivers seatwith a line of aftermarket parts to help you handle all your horsepower

 

The footwear portion of the new collection features two exemplary PUMA sneakers topump the pedal with as you carve up S curvesThe Porsche Legacy Future Ridershowcases a sleek last along with aruggedoutsole for high-torque gripDecked outin premium leather, the shoe featurespops ofcolor which give it a refined look.

The second classic in the garage is the Porsche Legacy Speedcat Luxwhich fuses one of the most famous shoe models from PUMAwith a unique, engineering-inspiredlook and feel. The rounded, flat sole of these driving shoesallows you tap the gas with precision for peak performance. Laser-engraved design elements and perforated ventilation zones top off the dynamic body-kit of the shoe, which comes in a premium suede leather upper with a bold Porsche Legacy logoon the outsole.

 

 The apparel collection channels the legacy of the legendary Porsche Turbo Engine, blending streamlined design with elements from the car. Garments like the Porsche Legacy Bomber Jacket and a Logo Tee with a large tonal “Turbo” graphic on the back make for an eye-catching statement. Featuring many racing notes, the tee has a logo on the front similar to the badge lining a Porsche trunk, and a “Never Lift” label woven inside the collar. It makes the PUMA Porsche Legacy collection the perfect companion for a ride in a classic 911 Turbo.  

PUMA´s Forever Faster slogan is a natural companion to the innovative and progressive attitude of Porsche, which has been creating premium sportscars for decades.

Keep the engine roaring and don´t miss the Porsche Legacy collection, available online now at www.puma.com.  

 

Herzogenaurach, Germany; July 1, 2020
PUMA MODS YOUR BODYKIT WITH OUR LATEST PARTNER APPAREL COLLECTION
Sports company PUMA is kicking off a much-awaited motorsport season with our latest partner apparel collections for Autumn / Winter 2020. Just in time with the engines to rev up again, PUMA travels to pit lane to spot the latest looks from Aston Martin Red Bull Racing, BMW M Motorsport and the Mercedes-AMG Petronas Formula One Team lines.

BMW M Motorsport and PUMA are celebrating this year’s 24-hour triumph at Daytona. Bold imagery from the winning BMW M8 GTE endurance car invigorates a new eye-catching Street Jacket, Street Pants and Street Tee for long sessions on the track. Apart from style, the BMW M Motorsport collection has plenty of functionality under the “hood.” Many items in our performance-oriented RCT (Ready to REACT) line feature the latest in thermo-regulating 37.5 and EvoKnit technology. Reflective branding blends with technical fabrics and utility pockets combine high style with functionality.

 

Hearing “Silver Arrows” conjures up legendary German Grand Prix winners for most race fans, and the new Mercedes-AMG Petronas Formula One Team Apparel Collection doesn’t slouch from this legacy.
A great bundle of Silver Arrows logos enhance graphics inspired by the cars’ reflections, making for a glossy, street-style “livery”. In addition, the Street Tee offers a cool look for cruising through the avenues with an updated Skater Tee Fit. A new Women’s Street Jumpsuit also features a jaw-dropping blend of a race suit and power-mesh sleeves for conquering the roads in style.

 

Fasten your seat belts and charge on. The Aston Martin Red Bull Racing Apparel Collection carves some attitude into the tarmac with linear layering and bold, clean styling. Race badge graphics and chevrons take the pole in terms of styling. The “body kit” of the collection aligns with the teamwear, showing off fashionable color-blocking.
Start your engines! The PUMA Motorsport Partner Apparel Collection is available in stores and online now at www.puma.com.

 

Herzogenaurach, Germany; July 2, 2020
PUMA’S PARTNER MERCEDES-AMG PETRONAS FORMULA ONE TEAM UNVEILS BLACK RACE GEAR AS PART OF STATEMENT AGAINST RACISM AND ALL FORMS OF DISCRIMINATION
Sports company PUMA proudly supports the statement of its partner the Mercedes-AMG Petronas F1 Team against racism and all forms of discrimination by choosing to drive the entire 2020 F1 season in PUMA black race gear. Both brands combine their forces to fight racism and discrimination in all forms. 

Just four days after PUMA´s sponsored Mercedes-AMG Petronas F1 Team released the all-black base livery of the W11 race car, the racing team unveils their PUMA black race gear. The change of color to black is demonstrating our partner’s commitment to the principles and practice of diversity and inclusion. 
“We have been supporting the initiative of Mercedes-AMG Petronas F1 Team from the very beginning. PUMA is happy that we have been able to fulfill their request for black race gear directly from the start of the season”, explains James Clark, Head of Sports Marketing Motorsports & Operations at PUMA.  

The black race gear includes the race suit, underwear, balaclava and gloves. The latter shows #reform on the right hand which is PUMA´s statement against racism and criminal justice. The race shoe Speedcat Pro of Lewis is turned into black with purple logo form stripes while Valtteri Bottas´ black race boots are coming with white logo form stripes. 

Throughout the history of more than 70 years, PUMA has strongly believed in equality and in the power of sport to unite people and push culture forward in a positive way. PUMA has always partnered with athletes and ambassadors that have stood up for universal equality. 

“We are always eager for the opportunity to support any of our partners and ambassadors in their pursuit of Universal Equality. We launched our REFORM platform in 2018, with the single goal of turning intentions into actions in the fight for equality, respect, and fairness. This has allowed us to work with amazing athletes such as Lewis Hamilton in fighting racism in their own sporting cultures. To date, we have focused our efforts in Europe on fighting racism in sports, with a particular concentration on Football. In the US, we have focused on racial inequity through reform of the criminal justice system. On a global basis, we have supported organizations campaigning against gender bias and LGBTQ discrimination”, states Adam Petrick, Global Director Brand Marketing PUMA. 

Lewis Hamilton and teammate Valtteri Bottas are at the heart of the Mercedes-AMG Petronas F1 Team’s commitment to fighting racism and discrimination. Lewis said:  “It’s so important that we seize this moment and use it to educate ourselves, whether you are an individual, brand or company to make real meaningful changes when it comes to ensuring equality and inclusivity. I have personally experienced racism in my life and seen my family and friends experience racism, and I am speaking from the heart when I appeal for change.“ 

Valtteri Bottas added: “It is important for us to be united and show our commitment to change. Racism and discrimination have no place in our sport or in our society.”

PUMA will not give up its REFORM campaigns until racism and discrimination has been abolished.

 

Herzogenaurach, Germany; August 3, 2020
PUMA´s direct street culture injection: The BMW M Motorsport Footwear Pack
Global sports company PUMA jumps into the cockpit with style releasing the BMW M Motorsport Footwear Pack. The street culture inspired collection is offering three different kicks: RS-2K, OCTN and Mile Rider. 

The evolution of Street Culture is on a surge through people worldwide living up the automotive lifestyle via e.g. customizing their ride, gathering with sympathizers of burning rubber and V8 engines bubbling sounds or having a road trip into the sundowner next to the coastline. PUMA pimps your bodykit with the lastest kicks of BMW M Motorsport consisting of three different setups.
The blend of speed and style is embraced by the BMW M Motorsport RS-2K. The setup of a bulky silhouette and molded sockliner with specific RS puma branding makes you feel comfortable in every single curve cruising up the serpentine road. Variety is what it is all about hence the shoe´s livery is coming in PUMA white or PUMA black merged with Marina-High Risk Red.  

 

Endless rides through the avenues could not be more comfy with the BMW M Motorsport Mile Rider. The women-orientated footwear offers a sporty mesh upper with colorful overlays and graphics. Customization all over the place. 
Infusing the lastest tuning DNA into a new progressive silhouette the BMW M Motorsport OCTN brings the track to the street. It's dirt track tire inspired tooling grips the ground no matter how heavy you put the hammer down. The upper has a modern and technical execution, using different motorsport inspired details. Made for the stylish petrol heads, for the misfits, for those that hustle and need the ultimate look and comfort wherever they go. This is your tuning kit!

Pimp your style! The BMW M Motorsport Pack is available in stores and online now at www.puma.com

 

Herzogenaurach, 24 September, 2020
PUMA carves a statement in the tarmac with the sales premiere of the Mercedes-AMG Petronas F1 Team Speedcat Pro

Global sports company PUMA unleashes the fastest shoes with the very first sales premiere of the Mercedes-AMG Petronas F1 Team Speedcat Pro of Lewis Hamilton and Valtteri Bottas. The limited edition of those exclusive race boot is featuring exactly the same technology, fabrics and colors the current Constructors’ and Drivers´ World Champions are chasing podiums with.

PUMA is the official Team Supplier of the Mercedes-AMG Petronas F1 Team since 2012 witnessing a new era of motorsport. The global sports company is assisting the six-time consecutive Constructors´ and Drivers´ World Champions with the highest performance and safety standards of race gear. Light weight fabrics and fireproof material keep Lewis Hamilton, Valtteri Bottas & Co competitive and safe at the same time. PUMA is offering the race boots of Mercedes-AMG Petronas F1 team drivers Hamilton and Bottas for the very first time on sale, giving motorsport enthusiasts the super limited opportunity to get one pair of the fastest shoes PUMA has ever brought to life.

Lewis Hamilton is competing since 2013 in PUMA race boots and knows the shoes very well: “The advantages what the shoe is delivering is all about the feeling. Feeling the pedal, feeling the brake. You get the realest and most efficient feeling of the pedals in particular the throttle and the brake. “
His teammate Valtteri Bottas added: “It (Speedcat Pro) needs to be comfortable and it needs to be light weight. And of course, you want safety from it. For me it is the best racing shoe I have ever had in my career. “

Competing at the pinnacle of motorsport only comes with state-of-the-art materials for racing. Full throttle performance is guaranteed with the upper and inner lining of the PUMA Speedcat Pro made of lightweight fabrics that don’t compromise comfort and ensure protection against fire. Further weight reduction comes in the form of heel support made of real carbon fibre counter. The low-profile rubber outsole and the EVA wedge provides absolute control of the pedals with the right amount of comfort while keeping the shoe light and nimble.

Safety always receives the major focus of PUMA during the development process. The Speedcat Pro was consequently built in compliance with the latest FIA Homologation Regulations for Safety Equipment (FIA Standard 8856-2018) for the best protection in racing.

Get the engines started as the Speedcat Pro will only be available in limited numbers. Lewis Hamilton black race boot with purple form stripe will only sit with 44 pairs on sale. Valtteri Bottas pro model of the Speedcat Pro featuring a white form strip is limited to 45 pairs. 

The engine speed limiter is about to be in the red sector with the Mercedes-AMG Petronas F1 Team Speedcat Pro being available on eu.puma.com up from Thursday, 24th September, 5pm (CET).

 

Mercedes Speedcat Pro
Herzogenaurach, germany, 08 october, 2020
PUMA spreads road trip flair with Porsche Legacy Autumn / Winter Collection

Global sports company PUMA gears you up for an iconic road trip with the Porsche Legacy Autumn / Winter Collection. The assortment is reflecting heritage-inspired motorsport modified with robust details, technical look and functional need

Twisty back roads, desolate landscapes and scorching heat. PUMA is reviving the spirit of Robin’s Rally, a bi-annual no-GPS road trip taken by a group of close friends who believe that sports cars are meant to be driven and not just scrutinized in a parking lot. Throughout their journey those automotive enthusiasts are driving the classic, air-cooled Porsche on gravel roads and paved streets. For your off-the-grid cruise on a 1,000 mile rally through California PUMA has designed a stylish endurance and performance-orientated „body kit” to have a blast on the road trip.

Bags are packed, ready to roll. The Porsche Legacy Autumn / Winter collection is your perfect companion through icon places like Devils Canyon with a sport classic palette which is aligned with the Porsche 930 Turbo colors. The padded jacket is coming in ultra gray with black and slate gray featuring the RCT 37.5 thermo-regulating technology.  The graphic tee is embracing playful pop colors like classic Jade Green. Road trip focused graphics, inspired by navigation details and map gradient drawings are creating a unique and eye-catching look. Small, embroidered patches are inspired by collector’s many stickers amassed as trophies across the world and proudly displayed on Porsche car windows.

A comfortable ride on the mountain roads is guaranteed with the latest Porsche Legacy footwear collection. The RS-2K is coming with the established bulky silhouette and molded sock liner with specific RS puma branding. The blend of style and speed makes these kicks perfect for a motorsport street look.

Take some friends, find remote some places, have an adventure! The PUMA x Porsche Legacy Autumn / Winter Collection is available in selected stores and online at puma.com now.

Porsche Legacy
Herzogenaurach, germany, october 15, 2020
PUMA drives female motorsport fashion with Mercedes-AMG Petronas F1 Team Speedcat Mid L
Global sports company PUMA is pushing their motorsport women´s collection with the launch of the Mercedes-AMG Petronas F1 Team Speedcat Mid L. The footwear is the stylish procedure of PUMA´s attitude to support gender equality in racing.

Full throttle is not a man-owned world. In 1958 Maria Teresa De Filippis was the first woman to compete in a Formula 1 race. Since then the heritage was carried on by fuel-injected females like Sauber test driver Susie Wolff and 2019 W-Series champion and Williams development driver Jamie Chadwick. PUMA stands for 100% gender equality in any kind of sport and society. Since 2019 PUMA is supporting the female-only single-seater championship W-Series as the official race gear supplier to promote female motorsport.

Besides the engagement in racing PUMA puts a lot of effort into fulfilling the fashionable requests of today´s women motorsport enthusiasts. Filling the gap from track to street. The women’s motorsport street collection is evolving every season female-only lines matching the blend of style and speed. The Mercedes-AMG Petronas F1 Team Speedcat Mid L silhouette is a re-launch of the iconic Speedcat with an extraordinary midcut which is made for your fancy look on and off the track. 

Raised in style the Mercedes-AMG Petronas F1 Team Speedcat L is coming with a leather upper and a grippy rubber outsole. The PUMA-White-PUMA-Black as well as the PUMA-Silver-PUMA-White version of the shoe is providing the footwear with an eye-catching look.
Pure female motorsport passion is hitting the shopfloor now with the Mercedes-AMG Petronas Speedcat Mid L in selected retailers and PUMA stores as well as online on www.puma.com.

Herzogenaurach, germany, october 28, 2020
PUMA boosts up their performance with the sales premiere of Alex Albon Speedcat Pro race boot
Global sports company PUMA delivers pure F1 feeling with the premiere of the Speedcat Pro race boot of Alex Albon. The limited edition of the Aston Martin Red Bull Racing shoe features the same fabrics and functionalities the young Thai is wearing on his quest for more podiums. 

PUMA has lived and breathed Motorsport since commiting itself to the sport in line with the brands ethos FOREVER FASTER. The result is the design and execution of  the best motorsport performance and lifestyle products worldwide. In 2016 the sports company became the outfitter of the Aston Martin Red Bull Racing Formula One team. PUMA is the driver of innovation and technology of race gear for the Milton Keynes based team, supplying race boots, driver suits, balaclavas, underwear and more to support the team and ensure optimum safety whilst it competes at the highest level. The blend of fireproof materials and super light fabrics assists the Aston Martin Red Bull Racing team in their pursuit for the top step of the podium.

For Aston Martin Red Bull Racing driver Alex Albon the Speedcat Pro race boot is his daily companion pushing his Formula One car to the limit: “The Speedcat Pro feels more like a sock than a race boot to me and it’s really comfortable. Some boots can be very tough and restrictive with the materials they’re made out of, but the PUMA Speedcat Pro is nice and your foot just feels free, yet it’s still rigid enough for you to hit the brake pedal hard and keep that feeling in the sole of your foot.” In Formula One, every ounce of weight counts in terms of your equipment, with the young Thai driver acknowledging “Weight can be costly in Formula One and so these shoes are so light it is like having paper on your feet, but with the required safety and comfort needed to be able to perform.”

Alex Albon´s speed addicted kicks feature state of the art materials for racing. The upper and inner lining is made of lightweight fabrics that embrace comfort and ensure protection against fire. Additional weight reduction comes in the form of heel support made of real carbon fiber counter. The low-profile rubber outsole and the EVA wedge provides you 100% control of the pedals with the right amount of comfort while keeping the shoe light and nimble.

Safety is always top priority. Consequently the Speedcat Pro was built in compliance with the latest FIA Homologation Regulations for Safety Equipment (FIA Standard 8856-2018) for the best protection in racing.

You better be fast as the Aston Martin Red Bull Racing Speedcat Pro of Alex Albon is only available in a super limited 23 pairs referring to the driver number of the young Thai. 

Warm up your click-button with Aston Martin Red Bull Racing Speedcat Pro of Alex Albon being available on eu.puma.com up from Thursday, 29th October, 12am (CET).

Subscribe to Motorsport