Ferrari evolved their legacy of Sportscars from day one designing remarkable silhouettes and generating pure power on the streets. PUMA got inspired by the aerodynamics and engine boost of those icons featuring the Prancing Horse. The elevated shoe design of PUMA and Ferraris

latest collaboration - called ION F – embraces iconic features of the Ferrari SF90 Stradale translated directly into the footwear. The shape of the reflective TPU panel in the rear of the shoe wrapped by a PU Foam gathered the inspiration by the dynamic front spoiler of the SF90. Clean and rich mesh materials on the upper with a knitted sock construction generate a jawdropping look without compromising comfort. The premium magnetic fit-lock buckles up your feet for the next G-force driven serpentine road.

The ION F is part of Ferraris new fashion collection. The range is inspired by the connection of the curves of Ferrari cars and the human anatomy highlighting the link between clothing, car and body design choices that translate into a robotic outlook. The capsule is an act of translation, both visual and functional. It originates in the iconic design of well-known Ferrari cars, that have been studied, dissected, morphed and ultimately turned into wearable items.

Bold and energetic! PUMA carries the inspirations from the track and translates it into the latest Red Bull Racing Lifestyle Collection. The all over print graphics of the Street Collection fusion the silhouette of dynamic bull with technical car illustrations. New oversized silhouettes of the street hoodie, tee and sweatpants melt with block paneling generate a casual and eye-catching look.  

A new retro approach is added to the range by the latest franchise of PUMA called Speed Driver Series (SDS).  The inspiration is driven by the looks of historical race suits. Colour blocks mixed with racetrack icons set the SDS up for classic simplicity delivering a new motorsport retro range. 


Besides newness PUMA is sticking to their signature Red Bull Racing T7 collection featuring the iconic stripe on the side of the sleeves with fresh color blocking. The core, double bull and essentials ranges are complementing the entire collection with a blend of simple looks and the Red Bull Racing Logo.


Full grip performance is guaranteed by the PUMA x Red Bull Racing RS Connect. The footwear rides the wave of technological transformation with a future design featuring overlays in the upper and a unique tooling. The shoe is coming in the signature Red Bull Racing colors. Filling up the Red Bull Racing garage with the finest kicks PUMA is offering additionally the Roma Via, RBR R-Cat Machine and RBR X-Ray 2 footwear on the shopfloor.

Pure freedom with your hair blowing in the wind while curving up and down the serpentine roads was granted when Porsche launched their first Targa version on the IAA in 1965 before the production started in 1966. The removeable roof top construction and the fold-down rear window kicked off a new chapter of the remarkable silhouettes of Porsche. PUMA is diving into the legacy of Porsche Targa devoting an entire collection towards the era of the iconic firmly mounted safety bar which is implicated in the logo of the full range. Zoomed in graphics of the legendary first generation of the 911 Targa adorn the Statement Graphic Tee and Long Sleeve Tee coming in Ivory Glow, PUMA Black and Intense Blue. The lettering of Porsche and Targa running through the entire collection is enhancing your customized look.

If temperatures are dropping on your ride through the Alpes PUMA is supplying the Statement Jacket with Teddy Fleece keeping you warm in style. Ripstop overlays used throughout generate a more outdoor look featuring removeable sleeves. The blend of loud colors like Blue Atoll of the Statement Hoodie with a removeable Kangaroo Pocket as well as modest hues offer a portfolio for everybody.

The race boots and gloves for the female drivers are emblazoned with the emblematic pink ribbon, the symbol of breast cancer awareness, and are coming in the signature colours of the breast cancer awareness campaign.

October has traditionally been the month to raise awareness for breast cancer since the 1980s.

PUMA is proud to support this worldwide campaign, as part of the brand’s “She Moves Us” platform, which highlights the women who move sport and culture forward and inspire others around the world.

“The month of October is an opportunity to elevate awareness about the impact of breast cancer, and to raise funds to support breast cancer research and prevention organization,” says PUMA’s Global Director of Brand Marketing Adam Petrick. “We are extremely thankful for the support of W Series and the willingness of our drivers to use their platforms to draw attention to this important topic.”

Linking up with LBN Team member Dany Neville, Valtteri spent an afternoon on the track. “The sound of the V8 is incredible, and you can smell the melting rubber from the tires. It’s really really cool,” explained Valtteri.

“I’ve taken part in a lot of rallies - I suppose I have done some drifting in a way - because the techniques of car control are very similar; but I haven’t done anything like this before with a proper drift car and on an asphalt drift track.”

Bottas continues: “I’ve been driving cars since I was six years old, so that for sure helps - but for sure the things that helped me the most is my experience from rallying. In rallying you are always sliding the car and controlling the throttle, the weight transfer, the balance, and everything very differently to how you would drive an F1 car.”

For years PUMA has been working with the most successful motorsport teams on the planet, such as Aston Martin Red Bull Racing, BMW M Motorsport and Mercedes-AMG Petronas Formula One Team creating unique products. 

BMW M Motorsport’s tire-slaying attitude in street culture has inspired trends and designs that are rooted in motorsport. The street style collection comes with rubberized branding, a three-color focus, asymmetric blocks and allover prints. The RCT collection of the Bavarian motorsport team takes it to the next level, incorporating technical fabrics and reflective branding. It also features a thermoregulating technology called 37.5, which acts like a thermostat by removing moisture when you’re hot and retaining warmth when you’re cold. 

The latest adrenaline-fueled installment in the legendary racing franchise, Need for Speed™Heat features a full day cycle where you can edge out rivals after dark or dodge cops while roaming Palm City by day. For showing off your custom car under the sun, PUMA is now offering a “day version” of the Hi OCTN x NFS in PUMA White and ARUBA BLUE-Glacier Gray. For burnout action past nightfall, PUMA suggests a “night version” in Black, PUMA White and ELECTRIC PURPLE to push the pedal to the metal.  

The design of the PUMA Hi OCTN x NFS sneaker features a modern neoprene sock construction with technical overlays, topped off with a buckle for added stability. Its dirt track tire-inspired tooling grips the asphalt no matter how hard you hit the throttle, with a full rubber outsole and a comfortable EVA midsole.

PUMA x Porsche Design is ready to take on any environment, with the ‘body-kit’ of the new collection containing Polartec® eco-fleece as well as the thermoregulating technology 37.5®, which acts like a thermostat by removing moisture when you’re hot and retaining warmth when you’re cold.

Most importantly, the new collection is oriented towards the future by using an assortment of sustainable materials. The footwear range of PUMA x Porsche Design debuts BLOOM®, an algae-based foam which replaces the plastic used in conventional footwear cushioning. Meanwhile, the apparel part of the collection makes use of Thermore® EcoDown® insulation, which is produced from recycled PET bottles.

For this collection, PUMA also reimagines the RS, originally named after the innovative midsole “running system” developed in the 1980s. The Mercedes-AMG Petronas Formula One Team RS-X³ combines old-school cool with a cutting-edge motorsport design twist.

A lightweight PU midsole is combined with a thick rubber outsole to provide maximum traction, while the acclaimed RS design, and a molded sock liner, give maximum comfort wherever you are.

The Mercedes-AMG Petronas Formula One Team RS-X³ is available in a choice of three striking color combinations, using a color palette to suit any occasion: Mercedes Team Silver-Sunny Lime-PUMA White, PUMA Black-Spectra Green-PUMA White and Sunny Lime-Sunny Lime.

PUMA’s Mercedes-AMG Petronas Formula One Team Pack is available in stores now.

Porsche 911 were always fast, butturbocharged engines made sure nothing even came close. The addition of the iconic Porsche Turbo,along withtwin tailpipes and a distinctive rear wing, has been revolutionizing the world of sportscars since 1975. PUMA wants to make sure you look just as cutting edge in the driver’s seat, with a line of “aftermarket parts” to help you handle all your horsepower. 

The footwear portion of the new collection features two exemplary PUMA sneakers topump the pedal with as you carve up S curves. The Porsche Legacy Future Ridershowcases a sleek last along with aruggedoutsole for high-torque grip. Decked outin premium leather, the shoe featurespops ofcolor which give it a refined look.

 The apparel collection channels the legacy of the legendary Porsche Turbo Engine, blending streamlined design with elements from the car. Garments like the Porsche Legacy Bomber Jacket and a Logo Tee with a large tonal “Turbo” graphic on the back make for an eye-catching statement. Featuring many racing notes, the tee has a logo on the front similar to the badge lining a Porsche trunk, and a “Never Lift” label woven inside the collar. It makes the PUMA Porsche Legacy collection the perfect companion for a ride in a classic 911 Turbo.  

PUMA´s Forever Faster slogan is a natural companion to the innovative and progressive attitude of Porsche, which has been creating premium sportscars for decades.

Keep the engine roaring and don´t miss the Porsche Legacy collection, available online now at www.puma.com.  

BMW M Motorsport and PUMA are celebrating this year’s 24-hour triumph at Daytona. Bold imagery from the winning BMW M8 GTE endurance car invigorates a new eye-catching Street Jacket, Street Pants and Street Tee for long sessions on the track. Apart from style, the BMW M Motorsport collection has plenty of functionality under the “hood.” Many items in our performance-oriented RCT (Ready to REACT) line feature the latest in thermo-regulating 37.5 and EvoKnit technology. Reflective branding blends with technical fabrics and utility pockets combine high style with functionality.

Fasten your seat belts and charge on. The Aston Martin Red Bull Racing Apparel Collection carves some attitude into the tarmac with linear layering and bold, clean styling. Race badge graphics and chevrons take the pole in terms of styling. The “body kit” of the collection aligns with the teamwear, showing off fashionable color-blocking.
Start your engines! The PUMA Motorsport Partner Apparel Collection is available in stores and online now at www.puma.com.