Herzogenaurach, germany, october 15, 2020
PUMA drives female motorsport fashion with Mercedes-AMG Petronas F1 Team Speedcat Mid L
Global sports company PUMA is pushing their motorsport women´s collection with the launch of the Mercedes-AMG Petronas F1 Team Speedcat Mid L. The footwear is the stylish procedure of PUMA´s attitude to support gender equality in racing.

Full throttle is not a man-owned world. In 1958 Maria Teresa De Filippis was the first woman to compete in a Formula 1 race. Since then the heritage was carried on by fuel-injected females like Sauber test driver Susie Wolff and 2019 W-Series champion and Williams development driver Jamie Chadwick. PUMA stands for 100% gender equality in any kind of sport and society. Since 2019 PUMA is supporting the female-only single-seater championship W-Series as the official race gear supplier to promote female motorsport.

Besides the engagement in racing PUMA puts a lot of effort into fulfilling the fashionable requests of today´s women motorsport enthusiasts. Filling the gap from track to street. The women’s motorsport street collection is evolving every season female-only lines matching the blend of style and speed. The Mercedes-AMG Petronas F1 Team Speedcat Mid L silhouette is a re-launch of the iconic Speedcat with an extraordinary midcut which is made for your fancy look on and off the track. 

Raised in style the Mercedes-AMG Petronas F1 Team Speedcat L is coming with a leather upper and a grippy rubber outsole. The PUMA-White-PUMA-Black as well as the PUMA-Silver-PUMA-White version of the shoe is providing the footwear with an eye-catching look.
Pure female motorsport passion is hitting the shopfloor now with the Mercedes-AMG Petronas Speedcat Mid L in selected retailers and PUMA stores as well as online on www.puma.com.

Herzogenaurach, germany, october 28, 2020
PUMA boosts up their performance with the sales premiere of Alex Albon Speedcat Pro race boot
Global sports company PUMA delivers pure F1 feeling with the premiere of the Speedcat Pro race boot of Alex Albon. The limited edition of the Aston Martin Red Bull Racing shoe features the same fabrics and functionalities the young Thai is wearing on his quest for more podiums. 

PUMA has lived and breathed Motorsport since commiting itself to the sport in line with the brands ethos FOREVER FASTER. The result is the design and execution of  the best motorsport performance and lifestyle products worldwide. In 2016 the sports company became the outfitter of the Aston Martin Red Bull Racing Formula One team. PUMA is the driver of innovation and technology of race gear for the Milton Keynes based team, supplying race boots, driver suits, balaclavas, underwear and more to support the team and ensure optimum safety whilst it competes at the highest level. The blend of fireproof materials and super light fabrics assists the Aston Martin Red Bull Racing team in their pursuit for the top step of the podium.

For Aston Martin Red Bull Racing driver Alex Albon the Speedcat Pro race boot is his daily companion pushing his Formula One car to the limit: “The Speedcat Pro feels more like a sock than a race boot to me and it’s really comfortable. Some boots can be very tough and restrictive with the materials they’re made out of, but the PUMA Speedcat Pro is nice and your foot just feels free, yet it’s still rigid enough for you to hit the brake pedal hard and keep that feeling in the sole of your foot.” In Formula One, every ounce of weight counts in terms of your equipment, with the young Thai driver acknowledging “Weight can be costly in Formula One and so these shoes are so light it is like having paper on your feet, but with the required safety and comfort needed to be able to perform.”

Alex Albon´s speed addicted kicks feature state of the art materials for racing. The upper and inner lining is made of lightweight fabrics that embrace comfort and ensure protection against fire. Additional weight reduction comes in the form of heel support made of real carbon fiber counter. The low-profile rubber outsole and the EVA wedge provides you 100% control of the pedals with the right amount of comfort while keeping the shoe light and nimble.

Safety is always top priority. Consequently the Speedcat Pro was built in compliance with the latest FIA Homologation Regulations for Safety Equipment (FIA Standard 8856-2018) for the best protection in racing.

You better be fast as the Aston Martin Red Bull Racing Speedcat Pro of Alex Albon is only available in a super limited 23 pairs referring to the driver number of the young Thai. 

Warm up your click-button with Aston Martin Red Bull Racing Speedcat Pro of Alex Albon being available on eu.puma.com up from Thursday, 29th October, 12am (CET).

Herzogenaurach, germany, november 12, 2020
Icons of Fast: PUMA and Porsche unveil a collection of shoes inspired by the 911 Turbo
Global sports company PUMA, in collaboration with Porsche Cars North America, Inc. (PCNA), is launching a limited-edition collection of shoes inspired by the Porsche 911 Turbo. The entire set will include eight different sneakers to spotlight eight generations of the 911 Turbo sports car.

Generations of automotive enthusiasts have come to appreciate the heritage of the Porsche 911 Turbo. Establishing a new era in the 1970s, this icon set a benchmark for the sports car maker’s top-of-the-line 911 variant for its entire production. When the first turbo model was unleashed in 1975, it was the fastest production car in Germany. 

It was just a matter of time until PUMA and Porsche would cross paths to create a limited and unique footwear line celebrating the legacy of the eight generations of the Porsche 911 Turbo – an ideal match to the Puma motto “Forever Faster.” For the collaboration, PUMA selected its Future Rider and motorsport-inspired Speedcat silhouettes to create two limited collections: “Air-Cooled” and “Water-Cooled.” The Future Rider was chosen to represent the first four generations of air-cooled 911 Turbos, Type 930 3.0 L and 3.3 L, Type 964 and Type 993, and the Speedcat picks up the more recent variants, the Type 996, 997, 991 and 992.

“To see the Porsche heritage so seamlessly translated into the design language of PUMA has been a thrill,” said Pedro Mota, Vice President of Marketing, Porsche Cars North America, Inc. “Introducing a new generation of the 911 Turbo this summer was exhilarating, and working with PUMA to celebrate the occasion has allowed us to share our sports cars beyond our core enthusiasts.”

Anja Egger, Head of Business Unit Marketing PUMA Motorsport, explained: “When Porsche approached us to design a capsule to celebrate the iconic 911 sports car we were immediately taken by the idea. Our 70s inspired Future Rider silhouette perfectly captures the historic era of the Air-Cooled Porsche 911 sports car, while the Speedcat is a true race inspired style capturing the slick lines of the water-cooled generations of 911. We are excited to release this capsule to Porsche and PUMA fans alike.”

The PUMA x Porsche collection will only produce 500 pairs per unique sneaker design across all sizes. Colors in the collection ranges from Palace Blue-Galaxy Blue to High Risk Red - PUMA Black and Golden-Rod to Glacier-Gray injecting the shoes with a jaw-dropping look. These provide a visual link to original Porsche vehicle hues including Riviera Blue, Guards Red, Saffron Yellow Metallic and GT Silver Metallic.

In creating the shoes, designers looked to the cars themselves. Drawing on popular period-specific paint colors and the iconic rear wing, to lightbars, interiors, and body lines. They were all used as inspiration to create a collection of shoes as loud, fast, and captivating as the 911 Turbo itself.

The shoes will retail for $150 per pair and are available online at us.puma.com, www.porsche-design.com/icons-of-fast, as well as in-stores at the PUMA flagship store in New York, Porsche Design stores in the greater Los Angeles and Miami areas, Houston and the Porsche Experience Centers in Atlanta and Los Angeles.

Porsche and PUMA have worked together previously, as the sports company is the exclusive technical partner of Porsche Motorsport including the Porsche GT Team and TAG Heuer Porsche Formula E Team for fireproof racing clothing, team wear as well as shoes and luggage. Porsche Design also entered a strategic relationship with PUMA in 2019, resulting in seasonal collections of high-end sportswear, footwear and accessories.  

To learn more about the partnership, visit www.porsche-design.com/icons-of-fast/partnership. 
For media images of the shoe collection, visit the U.S. Porsche Newsroom.

herzogenaurach, germany, december 10, 2020
PUMA unveils a fusion of style and speed with the Scuderia Ferrari Speedcat
Global sports company PUMA blends two legacies with the launch of the Scuderia Ferrari Speedcat collection. The footwear resembles PUMA Motorsport´s roots of the Speedcat and the heritage of the colors of Scuderia Ferrari´s Rosso Corsa.

No race team has been sticking to its brand color like Scuderia Ferrari. Since the beginning of their legacy in 1929 the cars livery has always been the remarkable Rosso Corsa. The red hue became the eye-catcher and signature characteristic of the Italian race team while other competitors amended their livery color according to e.g. sponsors. PUMA is working with Scuderia Ferrari since 2004 as the official team supplier. The global sports brand is paying homage to the partnership with the Maranello-based race team by re-releasing the signature Scuderia Ferrari Speedcat in Rosso Corsa.

Pure race attitude without compromising a classic look translates the PUMA x Scuderia Ferrari Speedcat into the perfect footwear to drive in style. The shoe is coming with the established low profile rubber outsole for a better grip on the pedals. The upper is featuring a premium suede embracing the classic silhouette of the Speedcat.

The signature PUMA x Scuderia Ferrari Speedcat is conquering the streets in two different colors. Besides the characteristic Rosso Corsa hue the shoe is dropping as well in PUMA Black. The logo of the most successful Formula One team in the history of Motorsport placed on the heel is inhaling additional Italian race flair to the shoe.

Watch out for the legacy of style and speed. The PUMA x Scuderia Ferrari Speedcat is available in PUMA stores and online on puma.com now. 

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