Drawing from mid-century motorsport silhouettes, the collection presents must-see pieces such as the Woven Racing Jacket and water-repellant Moto Jacket and Pants. Iconic F1® graphics that pay homage to the sport’s spirit and legacy are integrated into each item. Designs range from track to street and epitomize both history and the future of racing. 

“The PUMA Oceania team are excited to welcome Charles to Melbourne ahead of the first race of the season and do it in an incredibly unique and iconic location.  We enjoyed hosting Charles at the PUMA Pit-Stop, showcasing one of the best views in Melbourne, on top of the MCG scoreboard, as well as introducing him to our PUMA partnered AFL teams, Richmond and Carlton ahead of their Round 1 clash tomorrow,” said Daniel Pustina, Managing Director Oceania, PUMA.

The partnership between PUMA and Scuderia Ferrari began in 2005 and has since witnessed countless unforgettable moments. Over the past 20 years, Ferrari has solidified its status as the most iconic brand in Formula 1. Legendary drivers like Kimi Räikkönen and Charles Leclerc have celebrated victories and World Championships in PUMA racewear. As we approach this remarkable milestone in 2025, we aim to create a pinnacle moment of awareness and honor this extraordinary anniversary.

To mark the occasion, PUMA and Scuderia Ferrari HP hosted an exclusive dinner takes place at the iconic ASGT Building, home to the HyperCar team, as well as Ferrari’s historical cars and the XX Programmes, in Maranello, Italy, bringing together some of the biggest names in racing, including Lewis Hamilton and Charles Leclerc, alongside with some very special guests, such as Jean Alesi, Giancarlo Fisichella, Toni Vilander, and others. More than a celebration, the evening served as a tribute to the commitment, passion, and shared vision that have defined this partnership.

During the dinner, Lewis Hamilton and Charles Leclerc participated in a panel talk hosted by racing driver and presenter Vicky Piria, sharing insights on the evolution of motorsport and the future of racing. The event also featured the official presentation of a new replica collection, celebrating 20 years of collaboration between PUMA and Scuderia Ferrari HP.

As a leader in motorsport apparel, footwear, and accessories, PUMA has played a pivotal role in equipping Scuderia Ferrari HP’s drivers and team with industry-leading technology and performance-driven designs. The partnership has not only delivered advancements in motorsport gear but also brought Ferrari’s unmistakable DNA to streetwear and fan apparel worldwide.

“Motorsport is in PUMA’s DNA, and our long-standing partnership with Ferrari exemplifies our relentless pursuit of excellence,” said Thomas Josnik, Vice President Motorsport at PUMA. “Together, we have redefined racewear innovation and continue to set new standards in the sport.”

Scuderia Ferrari HP Team Principal Frédéric Vasseur reflected on the importance of this collaboration: “The partnership between Ferrari and PUMA has been key in enhancing our team’s performance on and off the track. Over the past 20 years, we have evolved together, pushing technological and design boundaries that support our pursuit of victory. We look forward to continuing this journey of innovation and excellence.”

As PUMA and Scuderia Ferrari HP continue their journey into the future, this 20th anniversary serves as both a reflection on past achievements and an inspiration for the next era of racing innovation, remaining dedicated to pushing the boundaries of design and innovation, ensuring the next chapter of our partnership is faster, bolder, and more thrilling than ever before.

Inspired by the fast world of Formula 1® and the hit Netflix series Formula 1: Drive to Survive, this collection captures the raw energy, speed, and intensity of the sport, while embracing cutting-edge technologies and digital innovations that are shaping the future of racing.

Season 7 of Netflix’s Drive to Survive will air on the platform on 7 March 2025, and will once again take fans behind the scenes of what was one of the most competitive and dramatic seasons in the sport’s history. 

All Formula 1® fans know that it’s all about embracing the rush, the split-second decisions, and the unrelenting pursuit of speed that define every moment on the track. Each piece in this collection tells the story of the racetrack: the sweat, the thrill, and the unspoken bond between the driver and the machine. 

The first-ever Formula 1: Drive to Survive collection takes inspiration from the perspectives of spectators at the racetrack, where speed distorts everything in its wake. Racing towards the future, the collection encapsulates the sensation of hurtling towards the finish line, watching the world blur and shift as colors blend into the rush of the race. The bold and dynamic designs capture the essence of the racetrack, from the vibrant hues of the circuit to the powerful, fluid motion of the drivers themselves.

The PUMA & Formula 1: Drive to Survive Collection is now available for purchase online at puma.com and at select PUMA stores worldwide.

This release aligns with PUMA's ongoing willingness to celebrate and empower women in sports and culture. The JER-SHE collection takes this mission further by literally putting the power of expression in the hands of the wearer. 

PUMA’s Jer-She collection is available starting March 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

Handcrafted in PUMA’s race wear factory in Italy, each suit undergoes a meticulous production process. Lightweight, fire-resistant materials ensure maximum safety, while advanced moisture-wicking fabrics and ergonomic construction provide comfort and flexibility under the intense conditions of Formula 1® racing. 

Jessica Hawkins, Aston Martin Aramco Formula One™ Driver Ambassador and Head of F1 Academy: "Race suits are a vital piece of a driver's equipment. In the high-pressure environment of racing, safety is paramount, and Puma's suits provide unparalleled comfort, flexibility and protection. Not only do the suits deliver on performance, they also offer a design that reflects the spirit of the team - fusing safety and style with innovation."

In addition to their technical excellence, the suits embody Aston Martin Aramco Formula One™ Team’s iconic brand identity. Precision stitching, refined detailing, and bold design accents reflect the elegance, power, and innovation synonymous with Aston Martin Aramco, seamlessly merged with PUMA’s commitment to innovation and functionality.

The Aston Martin Aramco Formula One™ Team will wear these PUMA-crafted suits throughout the upcoming seasons, representing a shared legacy of performance, precision, and passion for the sport.

The PUMA for Scuderia Ferrari HP 2025 Replica Collection is now available at selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com.   

This reveal marks the beginning of an exciting new season, with more updates to come as the 2025 Formula 1® season approaches.

The race suit showcases a bold, modern design with sleek white lines accentuating its classic red base, embodying the perfect fusion of tradition and innovation. Each suit is personalized with the drivers' names prominently displayed on the back. The new race suit embodies the pinnacle of PUMA’s cutting-edge design and technical expertise, tailored specifically for the demands of Formula 1®. 

Stay tuned for more updates as PUMA continues to push the boundaries of racing apparel with the 2025 Scuderia Ferrari  HP race suit.

Inspired by the livery of the BMW M4, which is designed to get your heart racing, this collection features bold, dynamic graphics that reflect the unmistakable energy of the car. Silhouettes include hoodies, T-shirts, and shorts; clean lines and functional, everyday tech will keep wearers comfortable and stylish, whether they're hitting the track or navigating city streets.

Completing the ensemble is a line of footwear, topped by the BMW MMS Inverse. This marquee sneaker captures that rush feeling one gets with a drive in a BMW M4 and offers the best in both form and function. With top-notch materials and sleek designs, the BMW MMS Inverse guarantees that one will always be steps ahead of the game.

This collection effortlessly traverses the line between track and street, making it a must-have for motorsport enthusiasts and style aficionados alike.

The PUMA x BMW M Motorsport M4 collection is now available at select puma stores and well as online at puma.com.

The designs in this collection are anchored in classic simplicity, with the iconic yellow Scudetto emblem at their core — a timeless symbol of pride and excellence. Each piece reflects the legacy of Ferrari while embracing modern style and performance.

Standout apparel includes sleek tees, hoodies, and caps that fuse the aesthetics of racing heritage with contemporary fashion. Joining the lineup is PUMA ambassador Charles Leclerc, embodying the spirit of speed and style.

This is more than a collection of apparel; it's a statement of passion and performance. Designed to appeal to motorsport enthusiasts and fashion-forward individuals alike, each piece embodies the essence of Scuderia Ferrari HP's relentless pursuit of excellence. From the racetrack to the streets, the collection strikes a perfect balance between functionality and sophistication, making sure that fans can show their loyalty in style.

The PUMA for Scuderia Ferrari HP Collection is available now at select PUMA stores, puma.com, and store.ferrari.com.