The designs in this collection are anchored in classic simplicity, with the iconic yellow Scudetto emblem at their core — a timeless symbol of pride and excellence. Each piece reflects the legacy of Ferrari while embracing modern style and performance.

Standout apparel includes sleek tees, hoodies, and caps that fuse the aesthetics of racing heritage with contemporary fashion. Joining the lineup is PUMA ambassador Charles Leclerc, embodying the spirit of speed and style.

This is more than a collection of apparel; it's a statement of passion and performance. Designed to appeal to motorsport enthusiasts and fashion-forward individuals alike, each piece embodies the essence of Scuderia Ferrari HP's relentless pursuit of excellence. From the racetrack to the streets, the collection strikes a perfect balance between functionality and sophistication, making sure that fans can show their loyalty in style.

The PUMA for Scuderia Ferrari HP Collection is available now at select PUMA stores, puma.com, and store.ferrari.com.

The fans will have a chance to see the new-look apparel when the TAG Heuer Porsche Formula E Team takes to the track for the first time this season for the Brazilian E-Prix.

From November 27 to December 5, 2024, fans and collectors will have the exclusive opportunity to bid on a one-of-a-kind Jacket crafted from a Lewis Hamilton race-winning suit, as part of the PUMA x MAPF1 x RÆBURN collection. This extraordinary jacket embodies the collaboration's innovative spirit, combining motorsport heritage with upclycling design. 

All proceeds from the auction will go to a non-profit organization empowering young people to reshape their lives through street fashion and upcycling leftover fabrics. 

The PUMA x MAPF1 x RÆBURN collection, which launched in July 2024, represents a bold fusion of motorsport heritage, innovation, and contemporary design. Through RÆBURN’s pioneering approach to upcycling, race-worn suits from Mercedes-AMG PETRONAS Formula One Team drivers and mechanics were transformed into elevated fashion pieces. These include contributions from the seven-time World Champion Lewis Hamilton and George Russell, making this auctioned jacket an exceptional collector’s item and a true piece of motorsport history.

This auction is more than just an opportunity to own an exclusive piece of motorsport memorabilia; it’s a chance to be part of a movement. By supporting  a non profit organization, PUMA, Mercedes-AMG PETRONAS Formula One Team, and RÆBURN are making strides toward a brighter future, where fashion serves as a tool for social change and environmental consciousness.

Be part of this extraordinary initiative that champions youth empowerment, upcycling, and innovation. Mark your calendars for November 27th and secure your chance to own a true masterpiece.

For further details, visit https://bid.indy.auction/auctions/6745b8bb093dda9f21c7573f.

The space immersed guests in the campaign’s road trip adventure, complete with a replica of Rośe’s motel room set as a standout photo moment. Attendees had the opportunity to delve into the sneaker’s
journey, from archival pieces to recent standout collaborations, while also customizing their own Speedcat
sneakers.
Notable guests, including Emily Ratajkowski, Xavi Simons, Jodie Woods, Avani Gregg, Danielle Guizio, Sami Miro, and friends of the brand, joined the celebration, with DJ Noodles providing the soundtrack. The night wrapped up with an electrifying DJ set by Paris Hilton, framed by the iconic lights of the Las
Vegas Strip. The PUMA Speedcat will be available in classic “Red” and “Black” as well as a new “Pink Blush” version starting November 26 in North America and globally on December 5, 2024, at PUMA.com, PUMA flagship stores, and selected PUMA stockists.
 

Earlier in the evening, PUMA also celebrated the opening of its brand-new Las Vegas Flagship store with PUMA Golfer Rickie Fowler and PUMA Football athlete Xavi Simons for a ceremonial ribbon cutting. The Las Vegas location is PUMA’s second flagship store in North America, the first is located at 609 Fifth
Avenue in New York City. It features an array of lifestyle pieces as well as innovative technology that creates an interactive experience for visitors.

The drivers kicked off the event with an entrance into the store as they greeted fans and media outside. Exclusive media interactions followed, where Leclerc and Sainz shared insights on their journey with Scuderia Ferrari HP, as well as the inspiration behind the Desert Sun Collection. Fans and media were then invited to experience unique in-store elements, including the “48 Club” area and sim-racing activities inspired by Las Vegas.

The drivers led a customization session for the Desert Sun Collection at the PUMA x YOU station, creating personalized items featuring their driver numbers, symbols like “Leo” for Leclerc, and a chili pepper for Sainz. The customizations will remain available for fans throughout the week. Twenty lucky fans enjoyed a personal meet-and-greet, collecting autographs and photos in a memorable fan session.

The first 100 fans who purchased items from the Desert Sun Collection received a limited-edition Las Vegas-themed tote bag, co-branded to mark the occasion. 

Both the Lifestyle collection and the Replica line will undergo a transformation for the upcoming Las Vegas Grand Prix. The Lifestyle collection features casual apparel and accessories for everyday wear, while the Replica line includes gear identical to what Charles Leclerc and Carlos Sainz will wear in the paddock during the race weekend. Both collections are inspired by the Desert Sun theme, incorporating design elements that reflect the natural fading and distressed aesthetics of the Mojave Desert.

The Replica line specifically includes a tee, hoodie, the iconic cap, and the Speedcat PRO shoes. Fans can look forward to seeing the drivers sporting these desert-inspired looks, adding an extra layer of excitement and style to the Las Vegas GP.

In addition, the Desert Sun Lifestyle collection offers a variety of apparel, footwear, and headwear. The apparel range includes hoodies, graphic t-shirts, and shorts, available in red, white, and black. For fans of Charles Leclerc, there are crew neck sweaters featuring his number 16 on the front, and for fans of Carlos Sainz, crew neck sweaters with his number 55. The collection also offers four unique graphic Las Vegas tees.

For footwear, the Lifestyle collection features the Ferrari Suede XL in red and black, as well as the Ferrari GC Special. Headwear options include two trucker hats in white and black.

The Scuderia Ferrari Desert Sun collection will be available for a limited time only. It is now available in selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com. 

The partnership will be central to Aston Martin Aramco Formula One® Team’s vision of delivering world-class performance on and off the track, equipping drivers and the team with high-performance racewear and footwear designed for peak functionality.

PUMA has written sports history for more than 75 years, creating iconic moments with the world’s greatest athletes including Usain Bolt, Pelé, Yaroslava Mahuchikh and Armand “Mondo” Duplantis. Speed is PUMA’s superpower, and the company has developed performance gear in motorsport since the 1980s, outfitting several Formula 1 World Champion teams and drivers since then. The company’s unique blend of sports and culture, which includes working with some of the most influential artists such as Dua Lipa and Rihanna, can also be seen in PUMA’s motorsport-inspired collections created with A$AP Rocky.

PUMA will support Aston Martin Aramco in bringing “the heat to the street” by fusing cutting-edge design with street-ready style. Exclusive collaboration capsules will feature limited-edition fanwear and trend-forward collections, inviting fans to immerse themselves in the action when it launches globally in the 2025 season.

PUMA car branding will debut on the AMR25 when it is launched ahead of the 2025 F1 season.

Lawrence Stroll, Executive Chairman, Aston Martin Aramco Formula One® Team said: “We are excited to welcome PUMA to the Aston Martin Aramco family. This partnership celebrates our shared drive for innovation, speed, and precision – values that resonate with fans around the globe. Together, we are shaping a new way for fans to connect with

our team, and we are excited to see how this collaboration comes to life in 2025.”

Arne Freundt, CEO of PUMA, said: “Partnering with the Aston Martin Aramco Formula One® Team marks a significant milestone in our long-standing history of motorsport. Just like the team, PUMA is committed to advancing the sport through cutting-edge innovations. We are excited to support Aston Martin Aramco’s success by providing high- performance racewear, and to inspire the team’s fans with premium products and compelling stories from the world of motorsports.”

This consumer event featured DJ performances by A$AP Rocky himself, A$AP Lou and SS4K, as well as customization stations, interactive photo moments, giveaways and more.

The night-racing and neon lights inspired collection continues to push the boundaries of footwear design with a striking new Mostro 3.D colorway, as well as a restock of his take on the Inhale Sneaker, which has been re-engineered with an allover distressed treatment and custom embroidery.

The collection is available now on PUMA.com, PUMA retail stores and select global retailers. 

A Vida: The Lifestyle of Ayrton Senna. When not blazing through the circuits, Senna found solace in the serene coastal town of Angra dos Reis, a lush paradise on the edge of the Atlantic Ocean and the cherished retreat of the Senna family. A Vida offers a window into Senna’s life off the track, highlighting his connection with nature, his mindfulness, and his love for sports in a relaxed, casual setting.

Key pieces in the A Vida collection features an old-school jacket paired with track pants, reflecting Senna’s laid-back yet always athletic approach to life. It also include a crewneck sweatshirt with subtle embroidery, as well as a graphic tee with a striking Senna-inspired design on the back. 

The A Vida collection is inspired by the man who found joy in both sport and simplicity, and celebrates the legendary driver’s conscious and balanced lifestyle. A collection that captures Senna’s enduring legacy beyond racing.

The design elements include bold purple graphics and striking branding from both PUMA and Formula 1®, which are meant to evoke the pulsating lights and lively ambiance of Las Vegas. The use of sound wave motifs and neon colors further emphasizes the theme of rhythm and movement, mirroring the fast-paced nature of both the city and Formula 1® racing.

The Formula 1® Neon Energy Collection features a range of apparel and footwear designed to make a statement. The collection includes a stylish crewneck sweatshirt with bold purple graphics, tshirt’s, shorts, a padded vest, a cap, sweatpants and the PUMA Trinity sneakers to complete the look.

Each item in the collection is meticulously crafted to reflect the speed and rhythm of Formula 1® racing, combined with the vibrant energy of Las Vegas. The designs feature striking graphics and branding from both PUMA and Formula 1®, making them a must-have for fans and fashion enthusiasts alike.

The Formula 1® Neon Lights collection is now available in selected PUMA stores, as well as online at puma.com 

Charles Leclerc has continued to showcase his exceptional talent and skill, solidifying his position as one of the top drivers in Formula 1. Leclerc has demonstrated his exceptional qualifying prowess and raw speed, with three pole positions this season. His most memorable achievements came with two prestigious victories—first at the iconic Monaco Grand Prix, his home race, where he thrilled local fans with a dominant win, and later at Monza, where he conquered the famed “Temple of Speed” in front of the passionate Tifosi. 

The strategic partnership aims to drive awareness for the brand, connecting with fans of both motorsport and fashion, and reinforcing PUMA’s impact in these spaces. The collaboration will spotlight Leclerc in a range of high-profile PUMA collections, with a particular emphasis on the PUMA Motorsport for Scuderia Ferrari collections, across various global channels.

“We are more than excited to welcome Charles to the PUMA family. His unique blend of being a professional athlete in Formula One and a fashion enthusiast off the track makes him a perfect fit for our brand. Charles will not only serve as a motorsport ambassador but he will also play a vital role in various projects and initiatives that extend beyond the racetrack. There are a lot of exciting projects in the pipeline, and we can't wait to continue shaping our motorsport legacy together with Charles.” said Arne Freundt, CEO of PUMA.

With this collaboration, PUMA and Charles will jointly highlight the brand’s ability to blend high-performance functionality with innovative designs, appeling to a wide audience that ranges from trackside fans to those who embrace streetstyle.

For Charles, the partnership is more than a sponsorship—it’s a convergence of values and vision. 

This authentic and genuine match between PUMA and Charles Leclerc is grounded in shared values, a mutual passion for pushing the boundaries, and a desire to inspire. Together, PUMA and Charles Leclerc are ready to drive new levels of excitement, awareness, and influence across motorsport and beyond—making this collaboration a natural fit and a powerful alliance for the future.