PUMA and Scuderia Ferrari
Herzogenaurach, 11th September 2024
PUMA and Scuderia Ferrari HP Unveil the Ultimate Varsity Jacket: A Fusion of Speed and Style

Global Sports Company PUMA together with Scuderia Ferrari HP announce the launch of their latest collaboration: the Varsity Jacket. This exclusive piece combines the timeless appeal of american college and university fashion with the cutting-edge design and performance synonymous with both brands.

Inspired by the classic american varsity jacket, this Varsity Jacket features premium materials and meticulous craftsmanship. The jacket boasts a rich, deep red body, complemented by hints of yellow, reminiscent of Scuderia Ferrari’s signature colours. It features iconic branding with embroidered Scuderia Ferrari and PUMA logos, representing a legacy of excellence. The jacket boasts a classic silhouette, combining a traditional varsity jacket design with a modern fit.

The PUMA Scuderia Ferrari Varsity Jacket is now available at selected PUMA and Ferrari stores, and online at www.puma.com and www.store.ferrari.com.

Scuderia Ferrari
Herzogenaurach, 27th August 2024
PUMA Celebrates the Strength and Innovation of Carbon Fibre with Scuderia Ferrari HP at the Italian Grand Prix

Global sports company PUMA in collaboration with Scuderia Ferrari HP is proud to celebrate the remarkable material that has revolutionized the world of racing: carbon fibre. This Grand Prix weekend at Monza will not only be a showcase of speed and competition but also a tribute to the material that has significantly enhanced safety and performance in Formula 1.

Since its debut in the USA in 1958, carbon fibre has revolutionized Formula 1. Scuderia Ferrari HP first used it in 1982 to strengthen their car's chassis, and by 1983, they introduced the first car with a full carbon fibre structure, enhancing safety and durability. Over the years, carbon fibre became essential in F1, used for everything from custom-fit pedals to steering components. By 2014, even gearboxes were made entirely of carbon fibre, highlighting its importance in improving speed and aerodynamics.

At this year's Italian Grand Prix, Charles Leclerc and Carlos Sainz will wear exclusive race suits, t-shirts, caps, and Speedcat Pro race boots, all adorned with a carbon-fibreinspired design that fuses the rich heritage of racing with a sleek, contemporary aesthetic.These feature an all-black base, highlighted by striking accents of yellow—a color deeply entrenched in Scuderia Ferrari HP’s heritage. Yellow also holds significance as the emblematic color of Modena, the city of Enzo Ferrari, selected as the backdrop for the iconic black Prancing Horse.

PUMA is excited to honour the past, present, and future of Formula 1’s technological advancements with Scuderia Ferrari HP. Together, we celebrate the material that has not only safeguarded our drivers but also propelled the sport to new heights.

The Scuderia Ferrari Monza Special Edition Awaits You! Available now in select PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com. Don't miss thechance to own a piece of racing excellence.

PUMA x Mercedes Benz
Herzogenaurach, 7th august 2024
It’s Hammer Time: PUMA Unveils the New PUMA x Mercedes-AMG Motorsport Collection

Global Sports company PUMA is excited to announce the launch of its latest collaboration with Mercedes-AMG Motorsport, inspired by the iconic AMG 300 CE 6.0, famously known as “The Hammer”. Back in 1986, the AMG 300 CE 6.0 turned heads with its sleek design, and formidable AMG modified V8 engine and impressive 283 kW. The sedan version was powerful enough to crack the magical 300 km/h barrier and therefore received the affectionate nickname “The Hammer”.

This groundbreaking vehicle has left an enduring legacy in both automotive and fashion culture. The new collection pays homage to this legacy with vibrant colors, bold accents, and tactile fabrics adorning key pieces such as the pilot jacket and tracksuit, celebrating the Hammer’s timeless influence on style and car culture.

Each piece in the collection reflects the spirit of the Hammer, with designs that resonate with its powerful aura. The pilot jacket, with its vibrant colors and bold accents, and the tracksuit, made from tactile fabrics, are standout items that echo the dynamic essence of the Hammer. This collection is not just about clothing; it’s about feeling the pulse of an icon and expressing it through fashion.

The PUMA x Mercedes-AMG Motorsport Collection is now available in selected PUMA stores as well as online at puma.com.

PUMA x BMW
Herzogenaurach, 5th August 2024
PUMA and BMW M Motorsport Launch New Collection Inspired by the BMW M Hybrid V8

Global sports company PUMA and BMW M Motorsport are proud to announce the launch of their latest collection drawing inspiration from the groundbreaking BMW M Hybrid V8. With classic silhouettes remastered with bold graphics, color and material blocking, and tonal trims, this collection embodies the electrified power of modern automotive engineering.

As the motorsport world shifts towards an electrified future, the PUMA x BMW M Motorsport collection captures this exciting transition. Each piece in the collection reflects the innovative spirit and technological advancements of the BMW M Hybrid V8, a symbol of cutting-edge performance and design. Fans can expect to find apparel, footwear and accessories that not only celebrates this new era but also enhances their style and performance.

The collection features classic silhouettes remastered with bold, brilliant graphics and innovative material choices. Color and material blocking create striking contrasts, while tonal trims add a sophisticated touch. These design elements come together to produce a collection that is both visually stunning and functional, perfect for motorsport enthusiasts and fashion-forward individuals alike.

The PUMA x BMW M Motorsport collection will be available at selected PUMA stores as well as online at puma.com. Celebrate the electrified future of motorsport with this dynamic and innovative collection.

PUMA x Porsche
Herzogenaurach, 30th July 2024
PUMA and PORSCHE Celebrate 50 Years of the Legendary Porsche 911 Turbo with New Collection

Global sports company PUMA is proud to announce the launch of the PUMA x PORSCHE collection, a tribute to the 50th anniversary of the iconic Porsche 911 Turbo. This collection captures the essence of heritage and retro aesthetics, celebrating the enduring power of family and the timeless appeal of the Porsche 911 Turbo.

"The Legend of Turbo" is more than just a fashion line; it’s a celebration of 50 years of legacy, love, and memories passed down through generations. The collection tells the story of these generations through its cast, from the proud owner of his very own Porsche 911 to the little boy who dreams of owning one someday. Each piece in the collection is designed to evoke the emotion and pride associated with the Porsche 911 Turbo.

The PUMA x PORSCHE collection showcases twill jackets, flannel shirts, and a distinctive tartan graphic story inspired by the interior upholstery of the first-ever Porsche 911 Turbo, crafted in 1974. This legendary car was gifted as a birthday present to Louise Piëch, the daughter of Ferdinand Porsche, symbolizing the blend of nostalgia, excitement, and heartwarming moments that define this collection.

This collection blends nostalgia with modern style, making it perfect for both Porsche enthusiasts and fashion-forward individuals. The PUMA x PORSCHE collection will be available at selected PUMA stores, at the Porsche Museum in Stuttgart, as well as online at puma.com and shop.porsche.com. Celebrate the legacy of the Porsche 911 Turbo and embrace the blend of history and style with this exclusive collection.

Russel
Herzogenaurach, Germany, 1 ST July 2024
PUMA, MERCEDES-AMG PETRONAS FORMULA ONE TEAM, AND RÆBURN COLLABORATE ON GROUNDBREAKING UPCYCLING COLLECTION

Global Sports Company PUMA, is proud to announce an exciting new collaboration with the Mercedes-AMG PETRONAS Formula One Team and RÆBURN, the innovative London-based creative studio known for repurposing surplus materials. This dynamic partnership amplifies the upcycling ethos of RÆBURN, using race-worn suits from the Mercedes-AMG PETRONAS Formula One Team to create elevated pieces. Combined with PUMA's rich sporting heritage, this collaboration creates a groundbreaking collection that seamlessly blends motorsport engineering with cutting-edge fashion design.

The PUMA x MAPF1 x RÆBURN collection epitomizes the premium performance and spirit of all three collaborators. This unique collection merges elements from race-worn suits of Mercedes-AMG PETRONAS Formula One Team drivers and mechanics, including 
the legendary seven-time world champion Lewis Hamilton as well as George Russell’s, with RÆBURN's amplified upcycling method. By transforming these elements into elevated fashion pieces through cutting-edge design and the use of recycled materials, this collection redefines modern luxury in sports fashion. Each item embodies a fusion of rich motorsport heritage and craftsmanship, making it a true standout.

Chris Raeburn, Founder & Creative Director of RÆBURN, commented: "2024 is RÆBURN's 15th anniversary and our project with PUMA and Mercedes-AMG PETRONAS Formula One Team brings with it enormous pride; we've been able to bring the very best of our Remade, Reduced and recycled ethos to two incredible brands and the outcome is a radical move on from anything we've ever worked on before. From the Remade masterpieces, crafted in our East London studio through to the broader collection, manufactured in close partnership with Puma each item in the range has a special story and a reason for being. At RÆBURN we've always looked to disrupt, innovate and inspire and I'd like to think this project really pushes our focus on Responsible Design further than ever before."

Richard Sanders, Chief Commercial Officer of the Mercedes-AMG PETRONAS F1 Team, said: “Our relationship with Puma has continually pushed the boundaries. Our latest collaboration propels these even further in a highly innovative way by combining our shared common values of style and sustainability. The outcome, working hand-in-hand with RÆBURN, has created a groundbreaking collection that we are truly proud of. We are sure our fans will enjoy the chance to own a piece of the team's history whilst proudly display their own fashion.”

In the PUMA x MAPF1 x RÆBURN collaboration, there are three distinct tiers of products that highlight different aspects of the partnership. First, the hero masterpiece jacket remade from an original race-worn Nomex® driver suit from Lewis Hamilton at the Spanish Grand Prix in August 2020, will be auctioned off online at a later stage following thee British Grand Prix. This is a unique item made only for this occasion.

raeburn
raeburn
raeburn

Secondly, the other masterpieces are a combination of suits worn across the 2022 season by both Lewis Hamilton and George Russell as well as their mechanics. These unique items will not be available for purchase directly from PUMA but the 2022 masterpiece will be offered on PUMA.com for a raffle.

Lastly, the collection includes a super limited quantity of items made from deadstock Nomex®—unused remainders of the same high-performance material used in racesuits. These deadstock Nomex® pieces retain the integrity and durability of racewear, reimagined into stylish, street-ready apparel that embodies the essence of motorsport.

RÆBURN’s renowned upcycling techniques reimagines and repurposes Nomex® into stylish, street-ready apparel and limited-edition sneakers, such as the Velophasis and Spirex. Each piece in the collection embodies the values of being recycled and reimagined, showcasing the seamless blend of style and performance. 

This initiative provides fans with a rare opportunity to own a truly one-of-a-kind piece from the collaboration and a piece of history through a race-winning suits, with all proceeds from the auction supporting charitable causes. 

The PUMA x MAPF1 x RÆBURN project is more than just a fashion collection; it is a representation of shared values and a pioneering spirit. Every aspect of this collaboration is driven by a commitment to high performance design.This partnership underscores the belief that unity and the fusion of diverse talents can lead to exceptional results.

Ferrari Jersey
Herzogenaurach, 25th June 2024
PUMA and Scuderia Ferrari HP Launch Iconic Soccer Jersey for Austrian Grand Prix

Global Sport Company PUMA together with Scuderia Ferrari HP are thrilled to announce a revolutionary fusion of motorsport and football: the all-new Scuderia Ferrari 2024 Soccer Jersey. As the Austrian Grand Prix approaches, fans around the world can now showcase their passion for the Iconic Red in a whole new arena.

With the release of the Scuderia Ferrari 2024 Soccer Jersey, PUMA and Scuderia Ferrari HP invite fans to imagine their favorite motorsport team as a football club. This bold reinterpretation pairs the unmistakable Scuderia Ferrari HP red with vibrant yellow pinstripes, capturing the spirit of speed and excitement that defines both sports.

Featuring the official team and sponsor logos, the Scuderia Ferrari 2024 Soccer Jersey offers a seamless transition from the racetrack to the football pitch. Whether cheering from the stands or playing on the field, fans can now proudly display their allegiance to Scuderia Ferrari HP in a whole new way.

Designed to inspire and empower fans worldwide, the Scuderia Ferrari 2024 Soccer Jersey embodies the values of excellence, teamwork, and relentless determination. With its striking design and impeccable craftsmanship, this jersey is sure to become a symbol for Scuderia Ferrari HP enthusiasts everywhere.

The release of the Scuderia Ferrari 2024 Soccer Jersey marks a new chapter in the ongoing collaboration between PUMA and Scuderia Ferrari HP, showcasing a shared commitment to pushing the boundaries of possibility and redefining the intersection of sport and style.

The Scuderia Ferrari Soccer Jersey is now available at selected PUMA and Ferrari stores, as well as online on puma.com and store.ferrari.com.

BMW Car Art
Herzogenaurach, 11th June 2024
PUMA and BMW M Motorsport Unveil Unique Capsule Collection Celebrating the Iconic BMW Art Cars

Global Sports Company PUMA together with BMW M Motorsport are thrilled to announce the launch of the second groundbreaking capsule collection that pays homage to the legendary BMW Art Cars, this time to the first one by Alexander Calder. This unique collaboration brings together the worlds of automotive excellence, artistic innovation, and cutting-edge fashion.

The story of this BMW Art Car began unexpectedly in 1975 when American sculptor Alexander Calder designed a BMW 3.0 CSL race car. The brainchild of French auctioneer Hervé Poulain, this artistic endeavor was not a marketing ploy but a genuine fusion of art and automotive engineering. Poulain drove the no. 93 BMW 3.0 CSL in the Le Mans 24-hour race, and although he didn’t finish, the colorful BMW Calder received an overwhelmingly positive response, igniting a series that would become legendary.

The PUMA X BMW M Motorsport Alexander Calder Art Car collection features an exclusive range of apparel and footwear that celebrates the enduring legacy of BMW's Art Car series. This cross-category capsule collection includes a full outfit comprising a shirt, shorts, two tees, a cap, and the iconic PUMA Suedes. Each piece is inspired by the vibrant and revolutionary design of the BMW Art Car by Alexander Calder, transforming them into wearable works of art.

The Art Car Collection by Alexander Calder from PUMA and BMW M Motorsport is a collector's dream, combining the bold aesthetic of Calder's designs with PUMA's renowned craftsmanship and style. This limited-edition collection is now available in selected PUMA stores and online at puma.com.

Ferrari Hockey
Herzogenaurach, 3rd June 2024
PUMA and Scuderia Ferrari HP Unveil Iconic Ice Hockey Jersey for Canadian Grand Prix

Global Sports Company PUMA together with Scuderia Ferrari HP are proud to announce the arrival of the Scuderia Ferrari Ice Hockey Jersey. Blending the worlds of speed, style, and sport, this innovative garment is set to redefine the boundaries of athletic fashion.

Set against the backdrop of the Canadian Grand Prix, this unique release offers a fresh perspective on the iconic Scuderia Ferrari HP brand. With a nod to the fast-paced world of ice hockey, the jersey merges the dynamic energy of motorsport with the rugged spirit of the rink. 

A marriage of tradition and innovation, the Scuderia Ferrari Ice Hockey Jersey features the unmistakable Scuderia Ferrari HP logo, signature colors, and sponsors, all seamlessly integrated into the classic silhouette of a hockey jersey. The result is a garment that transcends boundaries, uniting continents, generations, and sports enthusiasts worldwide.

Designed to capture the essence of both brands, the Scuderia Ferrari Ice Hockey Jersey embodies a spirit of performance, resilience, and unwavering determination. Whether cheering from the stands or hitting the ice, fans can now showcase their love for Ferrari in a whole new arena.

The release of the Scuderia Ferrari Ice Hockey Jersey marks a milestone in the ongoing partnership between PUMA and Scuderia Ferrari HP, exemplifying a commitment to innovation, creativity, and pushing the boundaries of possibility.

The Scuderia Ferrari Ice Hockey Jersey is now available at selected PUMA and Ferrari stores, as well as online on puma.com and store.ferrari.com.

A$AP
Herzogenaurach, Germany – 30 April, 2024
A$AP Rocky and PUMA Drop Newest Motorsport-Inspired Collection featuring Archival Inhale Sneaker

Sports company PUMA and music artist, creative, and designer A$AP Rocky have dropped their latest collection featuring footwear, apparel and accessories. A$AP Rocky’s fashion knowledge, style and cultural expertise brings a new perspective to the growing global motorsport audience. A full head-to-toe collection includes the Inhale Sneaker, originally launched in the 2000’s, which was hand picked by Rocky from the archive.

Rocky and PUMA continue to push the boundaries between fashion and sport by leveraging performance materials and functional elements with a distressed treatment that creates the effect of having been worn working in the garage all day. 

Rocky’s intention to shift how brand’s approach taking risk through design is evident in this drop.   

  • A$AP ROCKY x PUMA SWEATSUIT: Made with a slim fit to emulate the fit of a racing suit, this piece features a distressed allover print for a worn effect, custom PUMA graphics, and wide elastic ribbing at the hem.
  • A$AP ROCKY x PUMA SEATBELT T-SHIRT : Features a sublimated graphic that mimics a driver’s 6-point seatbelt. Designed in heavyweight cotton with a boxy fit, this track-meets-street piece is rounded off with PUMA and A$AP cobranding.   
  • A$AP ROCKY x PUMA KNITTED BALACLAVA: Inspired by the balaclavas worn by drivers under their helmets,  this cozy knit fabric has a distressed treatment, button snap webbing for easy on and off wear and storage, and PUMA branding at the throat.
  • A$AP ROCKY x PUMA PADDED BALACLAVA: Designed to mimic the look of a racing helmet, this A$AP ROCKY x PUMA balaclava features a padded design, a removable visor insert, and a bungee closure for an adjustable fit.
  • A$AP ROCKY x PUMA XL GLOVES: Inspired by racing gloves, this pair has an oversized fit with a heat map printed in silicone at the palm. Molded silicone print at the back of the hand mimics veins, while badges from the collection are featured on the fingertips, inspired by Rocky’s nail art.
  • A$AP ROCKY x PUMA INHALE OG: Originally created in 2000 as a running shoe, the PUMA Inhale has secured its spot as a streetwear staple with its extreme contours. Today we’re reissuing a limited release of the Inhale in its original, iconic color alongside A$AP Rocky. Limited-edition footbed inserts designed by Rocky will be distributed via gifting only.

A$AP Rocky serves as a true Creative Director through all parts of his campaigns with a hands-on approach to not only the designs of the collection but all of the aesthetic elements and marketing that come with it. He actively directs, styles, scores and produces all of the materials around his releases and oversees the entire process. This attention to detail is evident in this campaign with PUMA through his mindful blending German expressionism with a vibrant and playful world to demonstrate how when we grow up we so often lose our child-like spirit and imagination. This campaign serves as a reminder to never limit your imagination or lose sight of your dreams. 

“This Miami collection aims to give fans the chance to have their own race suit from the helmet down to the shoes,“ said A$AP Rocky. “Other sports have uniforms available for the consumer and I wanted to bring that to the F1 category. For the visuals, I wanted to demonstrate how as adults we can lose sight of the dreams and imagination that we had as kids, and really love how it all came together.“

The collection is available beginning in the US at 10am EST on May 3rd on PUMA.com, as well as retailers globally including Nubian, SSENSE, SLAMJAM, SNS, Foot Patrol, Shinzo and CNCPTS Miami Flagship Store.  

A$AP Rocky and PUMA will also be selling the collection race weekend in Miami on Saturday, May 4th at a pop-up activation with CNCPTS from 4-10PM at 2129 NW 1ST CT in Wynwood.  In addition, CNCPTS will host an exclusive in-store activation the evening of May 3rd in the Miami Design District in partnership with PUMA and A$AP Rocky.

mercedes
Herzogenaurach, 26th April 2024
Mercedes-AMG PETRONAS F1 Team, Mad Dog Jones and PUMA collaborate on premium collection

Global sports company PUMA together with Mercedes-AMG PETRONAS Formula One Team launch a groundbreaking collection by Mad Dog Jones that blends style, performance and motorsport.

Drawing inspiration from the pulsating aura of Thermal Vision of Miami, the collection encapsulates the chromatic vibrancy and electrifying ambiance of the city. Infused with the aerodynamic precision of motorsport, each piece reflects the exhilarating speed and adrenaline-fueled excitement of the racetrack.

Commenting on the collaboration, Mad Dog Jones expressed, " This collection is meant to evoke the raw edge of motorsport; the grit and speed, rubber to the ground. A look into another realm of perception where the heat dynamics are everything. A sign of respect to the engineers and mechanics who dial in every fluid and part from nose to rear wing."

Ahinthhan Anburaja, ‪Product Line Manager for PUMA Motorsport states, “With this collection, we celebrate the spirit of championship excellence, weaving together the dynamic energy of motorsport with the visionary artistry of Mad Dog Jones, creating a truly iconic capsule”.‬‬‬

This exclusive collection represents a convergence of worlds, where the legacy of motorsport meets the avant-garde vision of contemporary art. With each piece, you can experience the adrenaline of the racetrack and the allure of artistic expression, encapsulated in wearable masterpieces. Each garment is meticulously crafted with a relaxed fit and vintage feel that exudes comfort and style effortlessly.

Drawing inspiration from the dynamic world of motorsport and the visionary artistry of Mad Dog Jones, this one-of-a-kind collection encapsulates the essence of championship spirit. By seamlessly blending the heritage of the Mercedes-AMG PETRONAS Formula 1 Team with the retro-futurism of Mad Dog Jones, each piece becomes a timeless symbol of excellence.

For those who dare to defy convention and embrace the extraordinary, the Mad Dog Jones x Mercedes-AMG PETRONAS F1 Team x PUMA limited collection is a must-have addition to their wardrobe. This is now available in selected PUMA stores, as well as online at puma.com in selected regions.

ferrari scuderia
Herzogenaurach, Germany, 25th April 2024
PUMA and Scuderia Ferrari HP Unveil Exclusive Miami Limited Edition Collection

Global sports company PUMA together with Scuderia Ferrari HP, are proud to present the Miami Limited Edition Collection. Inspired by the rich heritage and iconic moments of Scuderia Ferrari HP, the collection pays homage to the historic colors which are part of the Prancing Horse racing history from the ‘60s to the ‘70s. 

Drawing inspiration from pivotal moments in Scuderia Ferrari HP history, including their first Formula 1 victory and the remarkable achievements of legendary drivers like John Surtees and Niki Lauda, the collection captures the essence of passion, perseverance, and unparalleled success. 

These moments of triumph are etched in the archives of racing history, alongside the iconic races where champions like John Surtees soared to victory in 1964, covered in the timeless blue hues supported by Scuderia Ferrari HP mechanics. The transition from the blue race suit, marking Niki Lauda's triumphant 1973 victory, to the iconic red, symbolizes the evolution of a legacy steeped in passion and perseverance. 

leclerc

Now, as we return to the azzurro with the Scuderia Ferrari Miami Limited Edition, classic blue tones reignite the spirit of those historic moments, embodying the essence of Scuderia Ferrari HP unparalleled success.  

The Miami Limited Edition reintroduces classic blue tones, reminiscent of the team's iconic race suits from the past. Featuring statement pieces such as the varsity jacket, team shirt, and the Speedcat Pro racing boot, the collection is tailored for the next generation of Scuderia Ferrari HP superfans. 

This launch also features exclusive accessories that capture the essence of Scuderia Ferrari HP iconic style. Each piece in this collection reflects the precision craftsmanship and attention to detail synonymous with both PUMA and Scuderia Ferrari HP.  

Join Charles Leclerc, Carlos Sainz, and the entire team as they don the statement pieces of this collection, carrying forward the azzurro heritage for the next generation of Scuderia Ferrari HP superfans, and continuing the legacy of passion for racing. 

The PUMA for Scuderia Ferrari Miami Limited Edition Collection will be available for purchase on the 29th april at select PUMA stores, Ferrari stores, and online at puma.com and ferrari.com. 

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