PUMA has been partner with Scuderia Ferrari HP since 2005, sharing victories and unforgettable moments on and off the track. Marking twenty years of partnership this year, Puma continue celebrating this milestone. This time, fans can step into the legacy of Niki Lauda’s legendary 1975 F1 World Championship victory in Monza —and an exclusive exhibition highlighting the legacy of partnership between PUMA and Scuderia Ferrari HP.

"For 20 years, PUMA and Scuderia Ferrari have shared more than just success on the track—we’ve shared a passion for bringing motorsport closer to the fans,” said Thomas Josnik, Vice President of PUMA Motorsport. “The Tifosi Tram is more than a moving tribute to Niki Lauda’s 1975 victory; it’s a celebration of the energy that drives both our brands forward.”

Fans boarded using vintage-style ticket stubs and step onto a historic Milanese tram wrapped in red, gliding through the city as immersive sights and visuals take the Tifosi back into this special era of Scuderia Ferrari HP.

This street-level spectacle, teased and tracked on social media, saw fans, media, and influencers riding together—sharing the excitement live 

The Tifosi Tram runs in the streets of Milan on September 2–3, 2025, making this an unforgettable ride for those who were lucky enough to board. Find out more about PUMA motorsport on puma.com and on @pumamotorsport on Instagram.

In 1975, Niki Lauda claimed his first World Championship title at Monza, a victory that reignited Scuderia Ferrari’s racing legacy and cemented an unbreakable bond with the Tifosi. Now, 50 years later, Lewis Hamilton and Charles Leclerc arrive at Monza as Scuderia Ferrari HP teammates for the very first time—marking a new chapter in Scuderia Ferrari’s storied history.

To honor this milestone, PUMA and Scuderia Ferrari HP have created a collection inspired by Lauda’s iconic race suits. Featuring vintage logos, throwback lettering, and retro-inspired details, the drop includes jackets, tees, footwear and caps designed for fans who know it’s all about those firsts—every time the lights go out.

Throughout the Monza weekend, the Scuderia Ferrari HP team will be wearing the Monza Limited Edition Collection, showcasing a fusion of past and present both on and off the track.

The PUMA and Scuderia Ferrari HP Monza Limited Edition Collection is already available at selected PUMA and Ferrari sotore as well as online at puma.com and store.ferrari.com 

Designed to honor Leclerc’s deep connection to Monaco, this limited-edition cap features premium materials for maximum comfort and durability. The sophisticated colorway reflects the iconic Mediterranean backdrop of the Monaco Grand Prix, adding a refined touch to any collection.

Available in limited quantities, this exclusive piece can be purchased at selected PUMA and Ferrari stores as well as online at puma.com and store.ferrari.com. Don’t miss your chance to own a piece of Monaco GP history with this premium release. Once they’re gone, they’re gone!

White has long been celebrated as a symbol of clean style and timeless appeal. As such, it serves as the perfect canvas for this exclusive collaboration, offering a bold yet sophisticated design for both motorsport and fashion enthusiasts.

The new release blends the energy of the racetrack with the iconic appeal of football apparel, creating a statement piece that offers a fresh perspective on motorsport fashion. PUMA and Scuderia Ferrari HP have expertly combined these influences, resulting in a design that speaks to both automotive fans and the wider sports community.

To add to the excitement, drivers Charles Leclerc and Lewis Hamilton will wear the White Miami Limited Edition replica, paired with an exclusive white PUMA race suit, gloves, and Speedcat Pro footwear, whose design gives a nod to Miami GP special car livery. This bold, all-white ensemble marks a defining moment in motorsport apparel, blending innovation with heritage in a way never seen before.

This exclusive collection will be available in limited quantities, making it a must-have for fans looking to own a piece of Scuderia Ferrari HP history. Don’t miss your chance to get yours at selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com starting from the 28th April.

Drawing from mid-century motorsport silhouettes, the collection presents must-see pieces such as the Woven Racing Jacket and water-repellant Moto Jacket and Pants. Iconic F1® graphics that pay homage to the sport’s spirit and legacy are integrated into each item. Designs range from track to street and epitomize both history and the future of racing. 

“The PUMA Oceania team are excited to welcome Charles to Melbourne ahead of the first race of the season and do it in an incredibly unique and iconic location.  We enjoyed hosting Charles at the PUMA Pit-Stop, showcasing one of the best views in Melbourne, on top of the MCG scoreboard, as well as introducing him to our PUMA partnered AFL teams, Richmond and Carlton ahead of their Round 1 clash tomorrow,” said Daniel Pustina, Managing Director Oceania, PUMA.

The partnership between PUMA and Scuderia Ferrari began in 2005 and has since witnessed countless unforgettable moments. Over the past 20 years, Ferrari has solidified its status as the most iconic brand in Formula 1. Legendary drivers like Kimi Räikkönen and Charles Leclerc have celebrated victories and World Championships in PUMA racewear. As we approach this remarkable milestone in 2025, we aim to create a pinnacle moment of awareness and honor this extraordinary anniversary.

To mark the occasion, PUMA and Scuderia Ferrari HP hosted an exclusive dinner takes place at the iconic ASGT Building, home to the HyperCar team, as well as Ferrari’s historical cars and the XX Programmes, in Maranello, Italy, bringing together some of the biggest names in racing, including Lewis Hamilton and Charles Leclerc, alongside with some very special guests, such as Jean Alesi, Giancarlo Fisichella, Toni Vilander, and others. More than a celebration, the evening served as a tribute to the commitment, passion, and shared vision that have defined this partnership.

During the dinner, Lewis Hamilton and Charles Leclerc participated in a panel talk hosted by racing driver and presenter Vicky Piria, sharing insights on the evolution of motorsport and the future of racing. The event also featured the official presentation of a new replica collection, celebrating 20 years of collaboration between PUMA and Scuderia Ferrari HP.

As a leader in motorsport apparel, footwear, and accessories, PUMA has played a pivotal role in equipping Scuderia Ferrari HP’s drivers and team with industry-leading technology and performance-driven designs. The partnership has not only delivered advancements in motorsport gear but also brought Ferrari’s unmistakable DNA to streetwear and fan apparel worldwide.

“Motorsport is in PUMA’s DNA, and our long-standing partnership with Ferrari exemplifies our relentless pursuit of excellence,” said Thomas Josnik, Vice President Motorsport at PUMA. “Together, we have redefined racewear innovation and continue to set new standards in the sport.”

Scuderia Ferrari HP Team Principal Frédéric Vasseur reflected on the importance of this collaboration: “The partnership between Ferrari and PUMA has been key in enhancing our team’s performance on and off the track. Over the past 20 years, we have evolved together, pushing technological and design boundaries that support our pursuit of victory. We look forward to continuing this journey of innovation and excellence.”

As PUMA and Scuderia Ferrari HP continue their journey into the future, this 20th anniversary serves as both a reflection on past achievements and an inspiration for the next era of racing innovation, remaining dedicated to pushing the boundaries of design and innovation, ensuring the next chapter of our partnership is faster, bolder, and more thrilling than ever before.

Inspired by the fast world of Formula 1® and the hit Netflix series Formula 1: Drive to Survive, this collection captures the raw energy, speed, and intensity of the sport, while embracing cutting-edge technologies and digital innovations that are shaping the future of racing.

Season 7 of Netflix’s Drive to Survive will air on the platform on 7 March 2025, and will once again take fans behind the scenes of what was one of the most competitive and dramatic seasons in the sport’s history. 

All Formula 1® fans know that it’s all about embracing the rush, the split-second decisions, and the unrelenting pursuit of speed that define every moment on the track. Each piece in this collection tells the story of the racetrack: the sweat, the thrill, and the unspoken bond between the driver and the machine. 

The first-ever Formula 1: Drive to Survive collection takes inspiration from the perspectives of spectators at the racetrack, where speed distorts everything in its wake. Racing towards the future, the collection encapsulates the sensation of hurtling towards the finish line, watching the world blur and shift as colors blend into the rush of the race. The bold and dynamic designs capture the essence of the racetrack, from the vibrant hues of the circuit to the powerful, fluid motion of the drivers themselves.

The PUMA & Formula 1: Drive to Survive Collection is now available for purchase online at puma.com and at select PUMA stores worldwide.

This release aligns with PUMA's ongoing willingness to celebrate and empower women in sports and culture. The JER-SHE collection takes this mission further by literally putting the power of expression in the hands of the wearer. 

PUMA’s Jer-She collection is available starting March 1, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists. 

Handcrafted in PUMA’s race wear factory in Italy, each suit undergoes a meticulous production process. Lightweight, fire-resistant materials ensure maximum safety, while advanced moisture-wicking fabrics and ergonomic construction provide comfort and flexibility under the intense conditions of Formula 1® racing. 

Jessica Hawkins, Aston Martin Aramco Formula One™ Driver Ambassador and Head of F1 Academy: "Race suits are a vital piece of a driver's equipment. In the high-pressure environment of racing, safety is paramount, and Puma's suits provide unparalleled comfort, flexibility and protection. Not only do the suits deliver on performance, they also offer a design that reflects the spirit of the team - fusing safety and style with innovation."

In addition to their technical excellence, the suits embody Aston Martin Aramco Formula One™ Team’s iconic brand identity. Precision stitching, refined detailing, and bold design accents reflect the elegance, power, and innovation synonymous with Aston Martin Aramco, seamlessly merged with PUMA’s commitment to innovation and functionality.

The Aston Martin Aramco Formula One™ Team will wear these PUMA-crafted suits throughout the upcoming seasons, representing a shared legacy of performance, precision, and passion for the sport.

The PUMA for Scuderia Ferrari HP 2025 Replica Collection is now available at selected PUMA and Ferrari stores, as well as online at puma.com and store.ferrari.com.