A Manchester City and a AC Milan jersey
HERZOGENAURACH, GERMANY, 16 July, 2024
Millions of PUMA football jerseys made with recycled textile waste

Global sports company PUMA has scaled up its textile-to-textile recycling innovation RE:FIBRE, creating millions of replica football jerseys with a minimum of 75% recycled textile waste and other waste material. For the first time, from the start of the 24/25 season, PUMA football replica jerseys* (featuring 35 Clubs), including those for the Euro and Copa América tournaments, are made from RE:FIBRE. 

The upscaling builds on the 46,000 RE:FIBRE jerseys produced in 2023 and seeks to not only reduce textile waste, but also to create less reliance on plastic bottles to produce recycled polyester products. To make the upscaling possible, PUMA is exploring diversified ways to recycle polyester – such as thermo-mechanical and chemical recycling techniques enabling PUMA to significantly increase its capacity to recycle textile waste.

“RE:FIBRE gives football fans a tangible example of how PUMA is working towards creating a Forever Better,” said Anne-Laure Descours, Chief Sourcing Officer at PUMA. “Our wish is to have 100% of our polyester products created from textile waste. Rethinking how we produce and moving towards a more circular business model is important and RE: FIBRE is central to that.”
 

To celebrate this milestone, PUMA will hold a weekend of activities in the New York flagship store, timed to coincide with the launch of the AC Milan and Manchester City home replica kits and ahead of the two PUMA football teams playing in New York City.  Fans of PUMA, AC Milan and Manchester City are welcome to get involved and celebrate PUMA’s RE:FIBRE journey in store.

Saturday 20th July 2024
One hundred limited edition badges upcycled from match worn jerseys by Jack Grealish and Christian Pulisic will be up for grabs in-store. The badges have been designed by US upcycler and PUMA Voice of a RE:Generation Andrew Burgess, to commemorate the expansion of PUMA RE:FIBRE.

Sunday 21st July
Andrew Burgess will host three upcycling workshops to educate fashion-curious consumers on the techniques for customising and upcycling clothing to extend their lifespan. Leaning into the crossover between sport and fashion, consumers will have the chance to take a RE:FIBRE t-shirt and turn it into a sportstyle inspired garment.
 

More information on this can be found here.

 

milan
Herzogenaurach, Germany, 23rd May, 2024
MADE WITH MILANISMO: PUMA & AC MILAN CELEBRATE THE LEGACY OF THE ROSSONERI WITH THE LAUNCH OF 2024/25 HOME KIT

Global sports company PUMA and AC Milan have today unveiled the Club’s Home kit for the 2024/25 season, seamlessly bringing together the history of the Rossoneri with the future of kit design.

From the home of timeless fashion, nothing says football heritage like the red and black stripes of AC Milan, synonymous with success, passion, and style – from the turf to the streets since 1899. 

Where red meets black, football meets family, with the classic colors portraying a visual representation of the human genome – the essence of the Milanismo. It represents the passion that flows like blood through the veins of fans, a tradition passed on through generations, and donned by some of the greatest to ever play the game.

The classic style of the new jersey, with its red and black stripes and white details, is a nod to the 125 years of history of the Club, also celebrated through a dedicated patch on the back of the jersey – which will be present in all PUMA kits this season. PUMA's design ethos contained within this kit embodies a fusion of heritage and modernity, creating a kit that is not only iconic but also a testament to AC Milan's enduring legacy. A defining feature of this new kit is the inscription “Social Club Institution” on the inner collar, symbolizing the Club's steadfast dedication to social issues and underscoring AC Milan's role as a social and cultural institution committed to fostering positive societal change, in line with its values.

Maikel Oettle, Chief Commercial Officer of AC Milan, commented: “AC Milan's new Home kit is a testament to our rich heritage and the enduring legacy of Milanismo, which is able to bring together over 500 million fans across the globe. This jersey truly embodies the spirit of passion, dedication, and innovation that defines our Club. We are proud to unveil this special kit, which symbolizes our commitment not only to football excellence but also to our role as a social and cultural institution."

ac milan

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, added, “AC Milan is more than a club – it’s a symbol of performance at the highest level which we want to combine with performance innovation, design, and technology. With classic colors and a visual representation of the human genome, it celebrates how love for AC Milan has been passed on through generations, Made with Milanismo, from Milan to the world.”

Marco continued, “For the first time from the start of the 2024/25 season our Club Replica jerseys are made using our RE:FIBRE initiative, this will feature 35 clubs and more than three million garments made from RE:FIBRE creating a more circular and sustainable way of producing football jerseys.”

The RE:FIBRE process focuses on textile waste as the primary source of material to create new textiles. The recycled material can be used for recycling again and again without losing quality – making RE:FIBRE a more long-term solution for recycling polyester textile waste.

Designed for the fans, the Replica jersey pairs that same match-worn look with dry-CELL sweat-wicking technology designed to keep those in the stands dry and comfortable, even on the tensest of matchdays. Ideal for both game day and everyday wear, the Replica jersey is made from PUMA’s innovative RE:FIBRE recycling technology and contains at least 95% recycled textile waste, the jersey is as much a fashion statement as it is a symbol of sporting excellence and sustainability– all of significant importance to the Milan faithful.

Maikel Oettle, Chief Commercial Officer of AC Milan also shared a comment on the RE:FIBRE initiative: “By embracing initiatives like RE:FIBRE, AC Milan strives to build a brighter future for the next generation of football fans, emphasizing the importance of sustainability and our values on a global stage.”

The Authentic jersey is what that story will be told in, to be worn by the players on the pitch of the San Siro, and by fans around the world, made with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction, and features an athletic fit for elite-level performance.

The new 2024/25 AC Milan Home kit will make its debut on the pitch during the final Home match of the season at the San Siro against Salernitana and will also be worn by the men’s First Team during their friendly game against AS Roma in Perth, Australia on the 31st May.

The 2024/25 AC Milan Home kit will be available from 23rd May at PUMA stores and on PUMA.com and in all AC Milan Official Stores, on store.milan.com and at select retailers worldwide.

bvb new
Herzogenaurach, Germany, 17th May, 2024
TRULY CLASSIC: PUMA & BORUSSIA DORTMUND UNVEIL TIMELESS 2024/25 HOME KIT

Global sports company PUMA and Borussia Dortmund have today revealed the 2024/25 Home kit, a classic iteration that honors the rich heritage of the club. Alongside the Home kit, PUMA introduces the Borussia Dortmund 2024/25 pre-match collection.

The new Black & Yellow 2024/25 BVB Home kit is an embodiment of the Club's enduring legacy. Meticulously designed to fuse tradition with a sleek pinstripe flair, the kit stays true to Dortmund's roots while embracing the future.

Carsten Cramer, Managing Director of Borussia Dortmund, said " With this jersey, we are focussing on a real, classic and timeless design that reflects the culture of Borussia Dortmund, which has been shaped by generations of players and fans.”

Marco Mueller, PUMA’s Senior Head of Product Line Management Teamsport Apparel, said "This kit is PUMA’s tribute to the timeless appeal of Borussia Dortmund. We're proud to present a Home kit that encapsulates BVB’s identity, with a nod to their storied past and an eye on their bright future. It is truly classic, just like the essence of BVB."

Marco continued, “For the first time from the start of the 2024/25 season our Club Replica jerseys are made using the RE:FIBRE initiative, this will feature 35 clubs and more than three million garments made from RE:FIBRE creating a more circular and sustainable way of producing football jerseys.”

The RE:FIBRE process focuses on textile waste as the primary source of material to create new textiles. The recycled material can be used for recycling again and again without losing quality – making RE:FIBRE a more long-term solution for recycling polyester textile waste.

The Replica jersey pairs that same match-worn look with dry-CELL sweat-wicking technology designed to keep you dry and comfortable. Ideal for both game day and everyday wear, the Replica jersey is made from PUMA’s innovative RE:FIBRE recycling technology and contains at least 95% recycled textile waste. The jersey is as much a fashion statement as an elite-level performance jersey.

The Authentic jersey will be worn by BVB’s players on the pitch, and by fans on the terraces around the world, made with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction, and features an athletic fit for elite-level performance.

The 2024/25 Borussia Dortmund Home kit and pre-match collection is available from 17th May, at PUMA stores, PUMA.com, BVB outlets at SIGNAL IDUNA PARK, bvbonlineshop.com, and select retailers worldwide.

man city
Herzogenaurach, Germany, 16th May, 2024
MANCHESTER CALLING: PUMA & MANCHESTER CITY LAUNCH THE 24/25 HOME KIT INSPIRED BY THE 0161 DIALLING CODE

Global sports company PUMA and Manchester City, have today revealed the brand-new Home kit for the 24/25 season. Designed with Manchester in its fabric, the sky-blue kit features threads of 0161 in the trim – a reference to the Club’s Mancunian roots.

Manchester’s 0161 is more than a dialling code. You’ll see it written on lampposts, printed on t-shirts, and even tattooed on people. It’s a sense of what being Mancunian is all about – a sense of location, no matter where you are in the world.

This season, 0161 can be seen woven into the eye-catching trims of the 24/25 Home kit and the world is invited to wear it, experience it, and feel it. From East Manchester to Istanbul, Northern Quarter to Norway, Moss Side to the other side of the world.

Serena Gosling, Director of Integrated Fan Experience and Retail & Licensing, Manchester City said: “Every year our kits provide us with an opportunity to connect with our fans in Manchester, the UK and globally, as shirts and wider kit collections, are an increasingly popular token of fandom.  By incorporating '0161' in this year's Home kit - something that resonates so strongly with the City of Manchester - we're able to connect fans around the world with the club and our city in a different way.”

"We're also pleased that all of our Replica shirts are made using PUMA's RE:FIBRE initiative, as we continue to work towards a more sustainable future together.”

To celebrate the launch of the new Manchester City Home kit and the creativity and culture of Manchester, the new launch video featured Mancunian rapper Mikey Taylor (Tays) who wrote and performed the soundtrack for the MCR 0161 Home kit launch film.

Speaking about his involvement in the launch, Tays said “As a City fan, it is a dream come true to write and perform a track for the launch of the new Manchester City 24/25 Home kit, celebrating 0161 and what it is to be Mancunian. I love how it’s in the design of the shirt – it’s fresh, but still reflects what it means to be City. I hope fans around the world connect with the track, and I can’t wait to see the team walk out in this kit.” 

mancity

Marco Mueller, PUMA’s Senior Head of Product Line Management Teamsport Apparel, said "This kit personifies exactly what it means to be a Mancunian and a Manchester City fan. This is our 6th Home jersey with Manchester City and we’re proud to showcase what it means to be Mancunian through the design of the shirt. Whether you’re a fan from Manchester or a fan from around the world, they all share the same love and affection for this team, and we want to celebrate that."

Marco continued, “For the first time from the start of the 24/25 season our Club Replica jerseys are made using the RE:FIBRE initiative, this will feature 35 clubs and more than three million garments made from RE:FIBRE creating a more circular and sustainable way of producing football jerseys.”

The RE:FIBRE process focuses on textile waste as the primary source of material to create new textiles. The recycled material can be used for recycling again and again without losing quality – making RE:FIBRE a more long-term solution for recycling polyester textile waste.

With Manchester in its fabric, the new Home jersey is available in both Replica and Authentic versions featuring cutting-edge technology to provide maximum comfort and the highest performance on the pitch.

Designed for the fans, the Replica jersey pairs that same match-worn look with dry-CELL sweat-wicking technology designed to keep those in the stands dry and comfortable, even on the tensest of matchdays. Ideal for both game day and everyday wear, the Replica jersey is made from PUMA’s innovative RE:FIBRE recycling technology and contains at least 95% recycled textile waste, the jersey is as much a fashion statement as it is a symbol of next-level performance.

The Authentic jersey, to be worn by the likes of Jack Grealish, Kyle Walker and Alex Greenwood on the pitch, and by fans around the world, is made with PUMA’s ULTRAWEAVE fabric, which reduces weight and friction, and features an athletic fit for elite-level performance.

In addition, gamers around the globe will get a look at the new Manchester City kit in the hugely popular game, Fortnite, and its gamer-built Creator Worlds. In a first of its kind campaign, PUMA and Manchester City identified some of the most popular creator-led games on the platform and are integrating limited-time, bespoke kit reveal experiences into their lobbies. 

All five of the selected games – including the most popular on the platform GO GOATED! – will launch the digital kit integrations alongside the global kit reveal. Players can also find the digital kits in Atlas Hiding Game, 2v2 Realistics, Chess, Ultimate Hide & Seek and Easy Obby. 

The Manchester City Home kit lands at PUMA stores, PUMA .com, the City store at the Etihad Stadium Store, mancity.com/shop and at select retailers worldwide from 16th May.

BVB
Herzogenaurach, Germany, 3rd April, 2024
PUMA AND BORUSSIA DORTMUND CELEBRATE ‘50 YEARS AT HOME’ WITH A SPECIAL EDITION JERSEY HONORING SIGNAL IDUNA PARK

Global sports company PUMA, together with Borussia Dortmund, have today announced the launch of a Special Edition Collection that includes jerseys, shorts, pants, and hoodies, celebrating 50 years of the Club's Home stadium, SIGNAL IDUNA PARK, known to fans around the world for its history, architecture, and atmosphere.

bvb rot

Since 1974, SIGNAL IDUNA PARK – formerly known as Westfalenstadion – has been the home of BVB, witnessing countless unforgettable football moments. The collection, with the BVB Special Edition Jersey as its centerpiece, is a tribute to the place where 81,365 fans share their passion, creating one of the most electrifying atmospheres in sports.

The jersey features distinctive details and graphics inspired by the stadium’s grand architecture, paying homage to five decades of history at one of football’s most iconic venues. The Replica version of the jersey is crafted with PUMA’s innovative dryCELL technology and made with PUMA’s RE:FIBRE technology, featuring at least 95% recycled textile waste, the Special Edition Collection combines past heritage with a sustainable future.

Marco Mueller, PUMA’s Senior Director of Product Line Management Teamsport Apparel, commented, “It's an honor to collaborate with Borussia Dortmund on this landmark occasion. The Special Edition Jersey is more than just sportswear – it's a wearable emblem of passion and pride for BVB’s storied history and celebrates the uniqueness of their amazing fans and one of the best stadiums in the world.”

The Borussia Dortmund Anniversary Kit and Collection will be available from the 5th April at PUMA stores, PUMA.com, the BVB FanWelt at SIGNAL IDUNA PARK, bvbonlineshop.com, and at select retailers worldwide. 
 

Team Kits
Herzogenaurach, Germany, 28th March, 2024
PUMA LAUNCHES 2024 NATIONAL TEAM HOME & AWAY KITS - REMADE WITH RE:FIBRE

Global sports company PUMA has today unveiled their 2024 National Team Home and Away kits, featuring bespoke designs that celebrate the rich heritage of each nation. The Authentic version has been created from PUMA’s innovative, ultra-light ULTRAWEAVE technology, while the Replica jerseys have been crafted with the PUMA’s RE:FIBRE recycling technology. 

The RE:FIBRE process focuses on textile waste as the primary source of material to create new textiles. The recycled material can be used for recycling again and again without losing quality – making RE:FIBRE a more long-term solution for recycling polyester textile waste.

Through the RE:FIBRE program, PUMA is keen to address the challenge of textile waste via a long-term solution for recycling. The technology also looks to diversify the fashion industry’s main source of recycled polyester in garments from being less reliant on clear plastic bottles.

The RE:FIBRE process uses any polyester material – from factory offcuts, faulty goods to pre-loved clothes which allows new garments to be recycled from any color textile to any color desired. 

PUMA’s further commitment to sustainability is evident by PUMA’s move to introduce the RE:FIBRE initiative to their Club Replica jerseys for the 2024/25 season.

Nora-Sophie Lehmer, Senior Product Line Manager Teamsport Apparel Excellence, said “The launch of our new Home and Away National team kits marks a great new milestone for PUMA and our sustainability targets. For the first time our National team Replica jerseys will be made from RE:FIBRE. Not only that but from the start of the 2024/25 season we have also developed our Club Replica jerseys using the RE:FIBRE initiative, this will feature 35 clubs and more than three million garments made from RE:FIBRE creating a more circular and sustainable way of producing football jerseys.”

The new collection of jerseys for Austria, Czech Republic, Iceland, Switzerland and, Serbia embrace the unique nature and culture of each country. These designs not only celebrate the rich heritage of each nation but also ensure a lasting emotional connection for generations to come.

Austria

The 2024 Austria Replica Home kit features a red base and intricately weaves Jugendstil architectural beauty into its design, combining bespoke graphics with proud details. The white Away kit, adorned with vibrant blue accents, mirrors the nation's affinity for nature and exploration.

CZECH REPUBLIC

The Czech Republic red Home kit incorporates the nation's colors alongside an abstract print derived from the double-tailed lion emblem, infusing a modern flair into this traditional symbol. The white Away kit pays homage to the relentless determination of the Czech Republic's class of 2004 with a classic design, featuring repeated double-tailed lion emblems as a proud nod to the team’s spirit.

ICELAND

Iceland's 2024 blue Home kit draws inspiration from the breath-taking ice glaciers covering 11% of the country, symbolizing the deep connection between the people, the team, and the surrounding landscape. The Iceland Away kit, with an ash grey base illuminated by fiery accents, embodies the energy of Iceland's volcanic landscape, representing the team's power, passion, and determination while honouring the intertwined natural and cultural heritage.

SWITZERLAND

Embracing the essence of Swiss culture, the 2024 Switzerland red Home kit seamlessly blends heritage and Alpine elegance with edelweiss flower graphics inspired by traditional Swiss clothing. Meanwhile, the white Away kit draws inspiration from the iconic Jungfraujoch railway station in the Swiss Alps, capturing the harmonious fusion of natural beauty and engineering excellence that defines Switzerland.

SERBIA

Serbia's 2024 red Home kit spreads its wings with graphics representing an X-ray view of an eagle's wing, symbolizing both the team's bravery on the pitch and Serbia's storied heritage in sports and science. The white Away kit, with a crisp white base and blue accents, celebrates Serbia's natural and cultural landscape, featuring knitted sleeve cuffs inspired by the mystical Đavolja Varoš (Devil's Town) rock formation on Radan Mountain in South Serbia.

All RE:FIBRE garments are made of at least 95% recycled textile waste and other used materials made of polyester. There is only one Forever - Let’s make it better.

The Home and Away kits are available from March 28th at PUMA stores, PUMA.com, and at specialist retailers worldwide.

Andrew
Herzogenaurach, Germany, December 7th, 2023
PUMA X VIVID VISIONS BY ANDREW BURGESS: A TEXTILE-TO-TEXTILE FASHION EXPERIMENT

Global sports company PUMA reveals a new collaboration with US upcycler, Andrew Burgess and his brand VIVID VISIONS with the launch of an experimental one-off capsule collection

Working closely with PUMA, Andrew has created five designs, each crafted entirely from PUMA’s recycled polyester RE:FIBRE fabric. Shot on models in London’s iconic York Hall Leisure Centre, the art direction combines futuristic fashion design with retro sports nostalgia, paying homage to PUMA’s roots, while celebrating the brand and Andrews’ commitment to sustainable textile innovation 

The creative imagery shows the garments repeated over and overreflecting the infinite possibilities of circular fashion, where old garments are transformed into new ones, again and again 

Andrew, known for his talent in repurposing unwanted and damaged clothes, was inspired by PUMA's factory partners during a visit to Turkey. During his visit, Andrew witnessed first-hand the impressive progress PUMA has made in scaling up circular textile technology and produced his own bespoke RE:FIBRE fabric from recycled polyester garments. 

Seeing the innovation, research, machinery, sustainable practices and production that goes into crafting RE:FIBRE fabric was eye-opening. When I think of garment production, I think of the final sewing stage where the fabric comes together to make the finished product as that’s typically my upcycling process. But learning exactly what goes into breaking down old textiles - that would potentially have otherwise gone to landfillbefore they become something new was super interesting.”  Andrew says. 

Collection

The collection itself reflects the beauty of the RE:FIBRE recycling process, with designs that embody the shredded, depolymerised, repolymerised, and reimagined textiles.  

Andrew says “My brand VIVID VISIONS is all about blending the past with the future, so working with PUMA to create a one-off collection made from a ‘new’ recycled fabric was pretty cool. The fabric strips on the sleeves represent the RE:FIBRE yarn that’s been spun from the melted polymers, and the cut off trousers and jacket reflect the transformative process that is RE:FIBRE.” 

This fashion experiment comes as a result of the ongoing collaboration between PUMA and the US based upcycler, who is part of PUMA’s Voices of A RE:GENERATION – an initiative that aims to improve transparency and conduct greater communication regarding the brand’s sustainability efforts. 

The custom PUMA x VIVID VISIONS one-off collection is the final chapter in Andrews’ creative Thread the Loop campaign, a social content series which aims to raise awareness of PUMA’s efforts toward achieving100% of product polyester used, coming from textile waste”, as PUMA CSO Anne-Laure Descours stated. “Rethinking how we produce garments and experimenting with ways that we can move towards a more circular business model is one of the main priorities of our sustainability strategy.”

Since the launch of the pilot in 2022, PUMA has produced recycled training jerseys for Manchester City, AC Milan, Olympique de Marseille and Borussia Dortmund. This month, PUMA have announced they’ve scaled up the textile recycling innovation. In 2024 official PUMA football replica jerseys* including those for the Euro and Copa América tournaments will be manufactured using RE:FIBRE recycled materials, made from old garments and factory waste rather than only recycled plastic bottles 

Find images and videos of the PUMA x VIVID VISIONS by Andrew Burgess shoot here and watch Andrew’s Thread The Loop Series to learn about his experience with RE:FIBRE in the run-up to the collection, here. 

RE:FIBRE
Herzogenaurach, 05 December, 2023
PUMA scale-up their textile-to-textile recycling technology, creating all future replica football kit using RE:FIBRE Technology

Global sports company PUMA has today announced that it has scaled up its textile recycling innovation, RE:FIBRE, replacing recycled polyester with RE:FIBRE technology in all PUMA football Club and Federation replica jerseys from 2024 onwards. 

Since the launch of the pilot in 2022, which saw PUMA produce recycled training jerseys for their sponsored football clubs, RE:FIBRE technology has been used to create Switzerland and Morocco replica kits for the Women’s World Cup as well as Girona’s 2023/24 season Third kit. In 2024, official PUMA football replica jerseys* including those for the Euro and Copa América tournaments will be manufactured using RE:FIBRE recycled materials that were made of old garments and factory waste rather than only recycled plastic bottles. 

Through the RE:FIBRE program, PUMA is keen to address the challenge of textile waste via a long-term solution for recycling. The technology also looks to diversify the fashion industry’s main source of recycled polyester in garments from being less reliant on clear plastic bottles.

The RE:FIBRE process uses any polyester material – from factory offcuts, faulty goods to pre-loved clothes which allows new garments to be recycled from any colour textile to any colour desired. 

The four-step process of RE:FIBRE sees:

•          Collect and Sort: Collecting and sorting textile waste and other previously wasteful materials.

•          Shred and Mix: Shredding and mixing the collected materials down to the minimum.

•          Dissolve, Filter and Polymerize: Melting down the shredded polyester and ridding them of previous dyes through a chemical recycling process.

•          Melt, Spin, Knit and Sew: The melting allows the newly produced polymers to become ready to be spun and sewn into shape to create good as new RE:FIBRE fabric which can be recycled again and again. 

Managing waste has today become a necessity, which is why PUMA is ramping up its investment into resource-efficient manufacturing processes in a move to reduce textile waste. 

“Our wish is to have 100% of product polyester coming from textile waste,” said Anne-Laure Descours, Chief Sourcing Officer at PUMA. “Textile waste build-up in landfills is an environmental risk. Rethinking the way we produce and moving towards a more circular business model is one of the main priorities of our sustainability strategy.”

To help make the technical process of RE:FIBRE more digestible for the everyday consumer who wants to know more, PUMA has harnessed the storytelling power of Computer Generated Imagery to take viewers through the RE:FIBRE process, right down to the molecular chemistry at work. View the video here.

The video builds on the brand’s ongoing commitment to ensure PUMA’s sustainability initiatives are simplified for everyone to engage with. This comes after research conducted by PUMA found that 71% of young people felt their voices were not being heard when it comes to the environment and would like to see brands making more commitments (49%), communicating their goals better (40%) and being more transparent (34%). 

As part of this commitment to communicate better, PUMA released The RE:GEN REPORTS podcast in June 2023. Making dense information in their Sustainability Report more accessible and tailored to a Gen Z audience.

PUMA’s ongoing efforts in sustainability has shown the brand improving its rankings on Corporate Knight’s Global 100 Sustainability Index from 77th to 47th, and the journey is not over. You can read further on PUMA’s sustainability targets and RE:FIBRE on foreverbetter.com.

*excluding locally replicas for Fenerbahçe SK, Shakhtar Donetsk and locally sourced kits. 

 

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