Finance
Commercial Finance Manager DTC
Manchester, United Kingdom
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
Your Talent
- ACCA / CIMA qualified (or equivalent), with 5+ years post qualified experience in commercial finance and business partnering.
- Proven track record of supporting Direct to Consumer teams within a consumer brand.
- Strong understanding of DTC profitability and channel dynamics.
- Highly analytical with the ability to translate data into actionable insight and strategic recommendations.
- Skilled in building and evaluating business cases, with a focus on ROI and commercial impact.
- Excellent communication and stakeholder management skills, with confidence to challenge and influence decisions.
- Proficient in Excel and ERP/BI tools.
- Passionate about sports and lifestyle brands, with a commercial mindset and collaborative approach.
Your Mission
Channel FP&A and Reporting
- Own the DTC P&L for reporting and forecasting.
- Lead on all DTC (Stores, E-Com & Marketplace) budget and forecast processes, ensuring alignment with group and local plans.
- Maintain risk and opportunity tracking for DTC performance.
- Support scenario modelling and mid-term planning for DTC.
- Ensure robust planning assumptions embedded into models and bottom-up detail is built by channel and by RBU.
- Support seasonal buy planning and inventory management in collaboration with Merchandising and Demand Planning.
- Deliver monthly reporting and commentary on performance.
- Develop DTC specific dashboards and KPIs to support decision making.
- Lead monthly performance reviews (by area), highlighting risks, opportunities, and actions.
Profitability & Investment Insight
- Build and evaluate business cases for new stores, refurbishments, and marketplace partnerships.
- Track actuals vs. planned investment outcomes and assess ROI.
- Support key retail projects (e.g., payment providers, e-com enhancements) and ensure investments deliver value.
- Drive improved profitability and productivity through cost base analysis.
- Analyse promotional and marketing performance to influence future investment decisions.
- Monitor purchasing budgets and inventory targets to ensure alignment with financial goals.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
