ANNUAL GENERAL MEETING OF PUMA SE 2020

The shareholders of our Company are hereby invited to the

virtual Annual General Meeting 

on 07 May 2020, 11:00 am at the PUMA Brand Center, Puma Way 1, 91074 Herzogenaurach, Germany.

Information on the processing of personal data for shareholders, shareholder representatives and guests at the Annual General Meeting of PUMA SE.

AGENDA ITEM 1

ADDITIONAL DOCUMENTS TO THE AGENDA

ITEM 7 AND 8

Amendments of the Articles of Association of PUMA SE

As a special service, PUMA SE offers you the opportunity of appointing employees of the company as voting proxies and giving them instructions as to how your voting rights should be exercised. These proxies are obliged to vote on each agenda item in accordance with your instructions.

PUMA SE

VIRTUAL ANNUAL GENERAL MEETING
 

On 07 May 2020 at the PUMA Brand Center in Herzogenaurach, Germany.

Notice:

This translation is provided to shareholders for convenience purposes only. The German original of this document is exclusively authoritative and legally binding.

Further Explanations pursuant to Article 53 SE-VO, Section 121 (3) sentence 3 no. 3 German Stock Corporation Act [Aktiengesetz – AktG]  regarding Shareholders‘ Rights

1. Requests to amend the agenda pursuant to Article 56 sentence 2 and sentence 3 of the Council Regulation (EC) No. 2157/2001 of 8 October 2001 on the Statute for a European Company (SE) [SE-Verordnung - SE-VO], Section 50 (2) SE Implementation Act [SE-Ausführungsgesetz – SEAG], Section 122 (2) AktG.

Shareholders whose shares together amount to 5% of the share capital (this corresponds to EUR 7,541,232.00 or 7,541,232 shares) or the pro rata amount of EUR 500,000.00 (this corresponds to 500,000 shares and is therefore the relevant threshold) can demand that items be placed on the agenda and be made public. This Minimum Ownership Threshold is required according to Art. 56 S. 3 SE-VO in  connection with § 50 Par. 2 SEAG for requests of extension, made by shareholders of an SE. § 50 Par. 2 SEAG in its content corresponds to § 122 Par. 2 Sentence 1 AktG.

For every new item, a reasoning or a proposal for resolution must be attached. A minimum ownership period of 90 days of the stipulated minimum ownership of shares in the sense of § 122 Par. 2 Sentence 1 in connection with § 1 Sentence 3 AktG, according to § 50 Abs. 2 SEAG, is, in case of an SE, no prerequisite for a request of extension.

The request of extension is to be addressed in writing to the Management Board of the Company and - in accordance with the Act on Measures in Corporate, Cooperative, Association, Foundation and Condominium Law to Combat the Effects of the COVID 19 Pandemic of 27 March 2020 (Federal Law Gazette I, p. 570; hereinafter "COVID 19 Act") - must be received by the Company at least 14 days prior to the Virtual Annual General Meeting, i.e. at the latest by the end of 22 April 2020 (midnight). Please direct your requests of extension to the following address:

PUMA SE, Management Board
Attention Ms. Beate Gabriel
PUMA Way 1
91074 Herzogenaurach

Requests to extend the Agenda that are to be announced are - as far as they have not already been announced together with the convocation for the meeting - an-nounced immediately after receipt of the request of extension in the Federal Gazette and forwarded for publication to media which can be expected to disseminate the information throughout the whole European Union. They are also made public at the website of our company under http://about.puma.com, further under INVESTORS / ANNUAL GENERAL MEETING.

The Company reserves the right to treat proposals for resolutions on requests to add items to the Agenda contained in requests to be announced in the Virtual Annual General Meeting as if they had been made at the meeting. This only applies if a shareholder submitting the proposed resolution or his or her proxy has registered for the virtual Annual General Meeting in due time and provided proof of share ownership in due time.

This shareholder right is based upon the following statutory regulations:

Article 56 SE-VO 
One or more shareholders who together hold at least 10 % of an SE's subscribed capital may request that one or more additional items be put on the agenda of any general meeting. The procedures and time limits applicable to such requests shall be laid down by the national law of the Member State in which the SE's registered office is situated or, failing that, by the SE's statutes. The above proportion may be reduced by the statutes or by the law of the Member State in which the SE's registered office is situated under the same conditions as are applicable to public limited-liability companies.

Section 50 SEAG
Convocation of and amendment to the agenda at the request of a minority (excerpt) (2) The amendment to the agenda of a general meeting by one or more items may be requested by one or more shareholders whose shares amount in aggregate to not less than 5 percent of the subscribed capital or represent an amount of the subscribed capital corresponding to EUR 500,000.

Section 122 AktG
Convocation of a meeting at the request of a minority (excerpt)

(1) 1The General Meeting shall be called if shareholders, whose holding in aggregate equals or exceeds one-twentieth of the share capital, demand such meeting in writing, stating the purpose and the reasons of such meeting; such demand shall be addressed to the management board. 2The articles may provide that the right to demand a General Meeting shall require another form or the holding of a lower proportion
of the share capital. 3The petitioners must evidence that they have held their shares for a period of at least 90 days prior to the date the request is received by the Company and that they hold the shares until the decision upon their request is passed by the management board. 4Section 121 (7) shall apply accordingly.

(2) 1 In the same manner, shareholders whose shares amount in aggregate to not less than one-twentieth of the share capital or represent an amount of the share capital corresponding to EUR 500,000, may demand that items are put on the agenda and published. 2Each new item shall be accompanied by an explanation or a draft proposal. 3The demand in the sense of sentence 1 shall be provided to the company at least 24 days, in case of listed companies at least 30 days, prior to the meeting; the day of receipt shall not be included in this calculation.

Section 121 AktG
General provisions (excerpt)
(7) 1
In case of deadlines and dates which are calculated back from the date of the meeting, the day of the meeting itself shall not be included in the calculation. 2Adjourning the meeting from a Sunday, Saturday or a holiday to a preceding or following working day shall not be an option. 3Sections 187 to 193 of the German Civil Code shall not be applied analogously. 4 In case of unlisted companies, the articles may provide for a different calculation of the deadline.

Section 1 COVID-19-Act

(excerpt) (3) Notwithstanding Section 123 (1) sentence 1 and (2) sentence 5 of the German Stock Corporation Act, the Management Board may decide to convene the Annual General Meeting no later than the 21st day before the date of the meeting. Notwithstanding § 123 (4) sentence 2 of the German Stock Corporation Act, in the case of listed companies, the evidence of share ownership must refer to the beginning of the twelfth day prior to the meeting and, in the case of bearer shares in the Company, must be received at the address specified for this purpose in the notice of meeting by no later than the fourth day prior to the Annual General Meeting, unless the Management Board specifies a shorter period for the receipt of the evidence by the Company in the notice of the Annual General Meeting; any provisions of the Articles of Association that deviate from this are irrelevant. In the event of a meeting being convened with a shorter period of notice pursuant to sentence 1, the notification pursuant to Section 125 (1) sentence 1 of the German Stock Corporation Act (Aktiengesetz) must be made at the latest twelve days prior to the meeting and the notification pursuant to Section 125 (2) of the German Stock Corporation Act (Aktiengesetz) must be sent to those entered in the share register at the beginning of the twelfth day prior to the Annual General Meeting. Contrary to Section 122 (2) of the German Stock Corporation Act, requests for supplements must be received by the Company at least 14 days prior to the meeting in the aforementioned case

2. Counterproposals and election nominations in accordance with Article 53 SEVO, Sections 126 (1), 127 AktG

Each Shareholder may transmit to the company countermotions against proposals made by the Management Board and the Supervisory Board and concerning certain specific items on the agenda. Countermotions must be assorted with a reasoning. Countermotions and other requests by shareholders concerning the Virtual Annual General Meeting must be directed exclusively to the following address, fax number or
email address:

PUMA SE, Management Board
Attention Ms. Beate Gabriel
PUMA Way 1
91074 Herzogenaurach
Fax: +49 (0) 9132-8142375
Email: investor-relations@puma.com

Countermotions and suggestions for election that are not addressed accordingly, shall not be considered.

Subject to Art. 53 SE-VO, § 126(2) and (3) AktG, we will publish countermotions by shareholders, including the name of the shareholder and the reasoning, and any comments by the management, on the website of the Company under http://about.puma.com, under Investors / Annual General Meeting, if the countermotion of the shareholder (including the reasoning) is received at least 14 days before the meeting, i.e. by the end of 22 April 2020 (24:00 midnight), at the above address, fax number or e-mail address.

According to Art. 53 SE-VO, § 127 AktG these provisions shall apply to the proposal by a shareholder regarding the election of the statutory auditor (agenda item 5) or the election of the Supervisory Board members. Such proposals do not, however, require a reasoning. In addition to the reasons stated in § 126(2) AktG, the management needs not disclose an election proposal, amongst other cases, even if the proposal does not contain the name, profession and place of residence of the proposed person. Proposals for the election of Supervisory Board members do not have to be disclosed also if they do not contain information on memberships of the proposed Supervisory Board members in other statutory supervisory boards (see Art. 53 SE-VO, § 127 Sentence 3 in conjunction with § 124(3) Sentence 4 and § 125(1) Sentence 5 AktG).

The Company reserves the right to treat countermotions and suggestions for election that need to be published as if they had been made in the Virtual Annual General Meeting. This only applies if a shareholder submitting the countermotion or suggestion for election or his or her proxy has registered for the virtual Annual General Meeting in due time and provided proof of share ownership in due time.

This shareholder right is based upon the following statutory regulations:

Section 126 AktG
Motions by Shareholders
(1) 1Motions by shareholders together with the shareholder’s name, the grounds and any positions taken by the management board shall be made available to the persons entitled pursuant to Section 125 (1) to (3) under the conditions stated therein if at least 14 days before the meeting the shareholder sends to the address indicated in the notice convening the meeting a motion counter to a proposal of the management board and supervisory board as to an item on the agenda. 2The date of receipt shall not be taken into account. 3 In the case of listed companies, access shall be provided via the company’s Internet page. 4Section 125 (3) shall apply analogously.

(2) 1A counterproposal and the grounds for this need not be made available if

1. the management board would by reason of such communication become criminally liable;
2. the counterproposal would result in a resolutions by the General Meeting which would be illegal or would violate the articles;
3. the grounds contain statements which are manifestly false or misleading in material respects or which are libellous;
4. a counterproposal of such shareholder based on the same facts has already been communicated with respect to a General Meeting of the company pursuant to Section 125;
5. the same counterproposal of such shareholder on essentially identical grounds has already been communicated pursuant to Section 125 to at least two General Meetings of the company within the past five years and at such General Meeting less than one-twentieth of the share capital represented has voted in favour of such counterproposal;
6. the shareholder indicates that he will neither attend nor be represented at the General Meeting; or
7. within the past two years at two General Meetings the shareholder has failed to make or cause to be made on his behalf a counterproposal communicated by him.

2The statement of the grounds need not be communicated if it exceeds 5,000 characters.

(3) If several shareholders make counterproposals for resolution in respect to the same subject matter, the management board may combine such counterproposals and the respective statements of the grounds.

Section 127 AktG
Nominations by shareholders
1Section 126 shall apply analogously to a nomination by a shareholder for the election of a member of the supervisory board or independent auditors. 2Such nomination need not be supported by a statement of the reasons therefore. 3The management board need not communicate such nomination if the nomination fails to contain information pursuant to Section 124 (3) sentence 4 and Section 125 (1) sentence 5. 4The management board shall ensure that the nomination by a shareholder for the election of supervisory board members of listed companies which are subject to the German Co-Determination Act (MitbestG), the German Act on Co-Determination in the Coal, Iron and Steel Industry (MontanMitbestG) or the German Supplementary Co-Determination Act (MitbestErgG) is accompanied by the following information:

1 Reference to the requirements of Section 96 (2), 2. Statement as to whether there has been an objection to joint compliance pursuant to Section 96 sec. (2) sentence 3 and 3. Statement as to the minimum number of seats on the supervisory board to be occupied by women and by men so that the minimum quota required by Section 96 (2) sentence 1 is complied with.

Section 124 AktG
Publications of requests for supplements; proposals for resolutions (excerpt)

(3) (…) 3The proposal for the election of members of the supervisory board or auditors shall state their names, actual profession and place of residence. (…)

Section 125 AktG
Communications to shareholders and members of the supervisory board (excerpt)

(1) (…) 5 In case of listed companies, details on the membership in other supervisory boards to be established pursuant to statutory provisions must be added to any nomination for the election of supervisory board members; details on their membership in comparable domestic and foreign controlling bodies of enterprises should be added.

The right of each shareholder to submit counterproposals on the various items of the agenda and nominate candidates for the election of the Administrative Board or the independent auditor during the Annual General Meeting without having informed the Company of the counterproposal or the nomination in advance or before the deadline, shall remain unaffected (cf. Section 124 (4) sentence 2 AktG).

Please note that counterproposals and election nominations by shareholders, also if they had previously been submitted to the Company in due time, will only be considered if they are brought forward also during the Annual General Meeting.

3. Possibility to ask Questions pursuant to Section 53 SE Council Regulation, § 1 (2) sent. 1 no. 3 COVID-19 Act
The shareholders' right to information is considerably restricted in the case of a virtual annual general meeting in accordance with § 1 (2) of the COVID-19-Act. Accordingly, shareholders only have the opportunity to ask questions by way of electronic communication (§ 1 (2) sent. 1 no. 3 COVID-19 Act). The Management Board can also stipulate that questions must be submitted at least two days before the virtual Annual General Meeting. The Management Board of the Company has made use of this option with the approval of the Supervisory Board. Questions may only be asked if the shareholder asking the question or his or her proxy has registered for the virtual Annual General Meeting in due time and provided proof of share ownership in due time.

Questions can only be asked until 5 May 2020 (18:00 hours) exclusively via the PUMA InvestorPortal (available at http://about.puma.com, there under INVESTORS / ANNUAL GENERAL MEETING / PUMA InvestorPortal). Shareholders will receive the necessary access data with their confirmation of registration.

In accordance with § 1 (2) sent. 2 of the COVID-19-Act - in contrast to Section 131 of the AktG - the Management Board decides on the answers to the questions only after due and free discretion. According to the explanatory memorandum to § 1 (2) sent. 2 of the COVID-19-Act, the management does not have to answer all questions under any circumstances; it may summarize questions and select meaningful questions in the interest of the other shareholders. It may give preference to shareholder associations and institutional investors with significant voting shares.

The answers will be given "in" the virtual Annual General Meeting - unless questions are already answered and published in advance on PUMA SE's website at http://about.puma.com, there under INVESTOS / ANNUAL GENERAL MEETING.

The Management Board will neither mention the name of the shareholder who asked the question during the virtual Annual General Meeting nor in the possibly already published FAQs on the internet in advance of the virtual Annual General Meeting.

This shareholder right is based upon the following statutory regulations:

Section 131 AktG
Right of shareholders to information § Section 1 COVID-19-Act (excerpt)
(2) The Management Board may decide that the meeting is held as a virtual General Meeting without the physical presence of the shareholders or their proxies, provided that
1. (…),
2. (…),
3. the shareholders are given the opportunity to ask questions by way of electronic communication,
4. (…)

The Management Board shall decide at its sole discretion which questions to answer and how to answer them; it may also stipulate that questions must be submitted by electronic communication at least two days before the meeting.

The statutory capital of the company at the time the virtual Annual General Meeting is called amounts to EUR 150,824,640.00 divided in 150,824,640 no-par value bearer shares with a proportional amount in the statutory capital of EUR 1.00 per share. Every share entitles to one vote (see § 20.1 of the Articles of Association of the Company). The total number of voting rights therefore is 150,824,640. At the time of the General Meeting being called, the Company holds 1,270,793 treasure shares which do not give rise to any special privilege to the benefit of the Company (§ 71b AktG).

On 07 May 2020 at the PUMA Brand Center in Herzogenaurach, Germany.

The Results of the Vote Overview is available below for download.