Cara Delevingne

FOREVER BETTER.

There's only one forever
let's make it better


our philosophy

As a sports brand, we know a thing or two about pushing ourselves to be better. We see sustainability in much the same way. It’s about applying our strengths. Acknowledging and improving on our weaknesses. And making a team effort to reach common goals.

At PUMA, we’re working to manage our impacts and improve our performance across ten key sustainability areas. By doing so, we’ll make better products, and contribute to a better environment and society. And as we make progress, we’ll keep raising the bar to new and higher levels. 

explore our philosophy

Better FUTURE

We’ve identified the areas where we know we can do better and set ourselves 10 targets for 2025, which you can find below.



BETTER PRODUCTS

Performance shouldn't come at social and environmental cost. One of our main ambitions to make our entire product range better by sourcing core materials from more sustainable sources. 

Sustain­ably­Sourced

90% of apparel and accessories to contain at least 50% more sustainable sourced materials.

In 2021, 79% of all Apparel and 60% of all Accessories  contained at least 50% more sustainable material (by volume).

PUMA Forever Better 50 percent
PUMA Forever Better 90 percent

sustainable ­­compon­ents

90% of our footwear to contain at least one major more sustainable component.

In 2021, this was the case for 46% of all our footwear (by volume).

 


Recycled ­Poly­ester

Increase our use of recycled polyester for apparel and accessories to 75%

In 2021, we used 43% recycled polyester across all product categories.

PUMA Forever Better 75 percent
PUMA Forever Better 100 percent

Sustainably ­Sourced ­Cotton

Our aim is to source 100% of our cotton from more sustainable sources.

In 2021, this was the case for 99% of the cotton we used, including trims.

our 2025 targets

Material production accounts for more than 50% of our overall environmental impact.

As part of our 10for25 strategy, we’re aiming to increase the proportion of more sustainable raw materials in our products. This includes committing to sourcing 100% of our cotton, polyester, leather, down feathers, and cardboard from more sustainable sources.

cara delevingne
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exhale by cara delevingne

When designing the Exhale Collection with acress, model and activist Cara Delevingne, PUMA made thoughtful decisions around sustainability and fully offset any unavoidable emissions.

The collection, which is in its fourth season and consists of tops, tights and jackets, is made with more sustainable materials such as recycled or certified cotton and polyester.  

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RE:SUEDE

A PUMA EXPERIMENT IN BIODEGRADABILITY

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RE:JERSEY

USING OLD FOOTBALL KITS TO PRODUCE NEW ONES

FIND OUT MORE HERE

FirstMile Forever Better
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FIRST MILE: FROM PLASTIC TO PRODUCT

PUMA x First Mile products are made with recycled yarn that is manufactured from plastic bottles collected in the First Mile network, which also makes a social impact by strengthening microeconomies. PUMA has worked together with First Mile since 2019 and has created several collections, for example for Running & Training or Teamsport. 

READ MORE ABOUT FIRST MILE

RE:COLLECTION: Reduce, Reuse, Regenerate

At PUMA, we want to reduce our impact, respect our resources, and regenerate our materials. That’s why we’ve created RE:COLLECTION, a line with at least 30% recycled cotton in the apparel, and at least 20% recycled material in the footwear uppers.

 

BETTER ENVIRON­MENT

The world can't afford to wait. We're taking action now to reduce our impact on the environment and contribute to a greener, healthier planet.


PUMA Renewable Electricity

climate

We’re determined to tackle climate change and contribute to building a low-carbon economy. That means working to cut carbon emissions in line with the Paris Agreement right across our value chain, from our own offices, vehicle fleet and manufacturing sites to our supplier factories. Because no business can address climate change alone, we’re also working as part of industry-wide coalitions such as the Fashion Industry Charter for Climate Action to reduce emissions throughout the industry.

100%

Our offices, stores and warehouses are powered by 100% renewable energy by using renewable energy tariffs and renewable energy attribute certificates

88%

Reduction in Scope 1 and 2 emissions between 2017 and 2021 (including renewable energy attribute certificates)

 

PUMA Plastic Bag Reduction

PLASTIC & OCEANS

There’s no getting away from it: plastic pollution is littering our planet and oceans. We’ve set a target to eliminate single-use plastic bags from our stores, as well as switching to recycled plastics for our hangers and fixtures as well as any unavoidable plastic packaging. We’re also exploring using biodegradable polymers for our products, and supporting critical scientific research into preventing the release of microfibers.

 

100%

We’re on track to eliminate plastic bags from 100% of our stores by 2023 at the latest.

 

BIO­DIVERSITY

As a company that relies on cotton farming, cattle ranching and paper production, we have a responsibility to manage the impacts on biodiversity caused by these activities. We’ve set ambitious targets to ensure that the cotton, leather and cardboard we buy comes from certified more sustainable sources.

50,000
tonnes of cotton used per year 

99%

of our cotton (including trims) came from more sustainable sources in 2021

PUMA Circularity

CIRCULARITY

We want to create a circular economy by minimising waste and giving new life to used materials and products. Our circularity targets include scaling up the use of recycled polyester and cotton, and finding recycled alternatives to leather, rubber, and polyurethane.

50%

We’ll reduce waste to landfill by 50% by 2025. 

100%

We’re aiming for all our major markets to have product takeback schemes in place by 2025.

WATER AND AIR

Water and air are our planet’s most precious resources. Through regular testing and assessments, we’re committed to ensuring our suppliers minimise water and air pollution, and conserve water resources. 

98%

of core suppliers with wet-processing facilities are subject to wastewater tests.

> 90%

compliance of our core suppliers to the ZDHC Wastewater Guidelines on a parameter level.

CHEMICALS

We’ve taken steps to avoid the use of restricted and potentially hazardous chemicals and reduce the use of organic solvents in the manufacture of our products. 

8,184

Tests for restricted substances in 2021 (up from 6,605 in 2019)
More than 98% of all RSL tests in full compliance
We continued to ban the intentional use of priority chemical groups classified as particularly hazardous

10gr/pair

We’re aiming to reduce our organic solvent use to 10 gr/pair by 2025

human rights

At the heart of our sustainability strategy is our respect for human rights. As a core principle of our Code of Conduct, this affects us and all players of our supply chain. There, we have identified the high-risk areas that need to be addressed. For more than 20 years, we have conducted regular audits at our suppliers and our auditing programme has been accredited by the Fair Labor Association since 2007.

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BETTER COMMUNITIES

We have always stood up for social causes we care about - From shining a spotlight on social injustice to supporting disadvantaged communities around the world.

STANDING UP FOR JUSTICE

STANDING UP FOR JUSTICE

Sports has always been a center stage for social movements and PUMA doesn't shy away from standing with those who seek to raise awareness of social injustices. We established #REFORM to honor the 50th anniversary of Tommie Smith’s Silent Gesture. To stand up against a broken criminal justice system, fight for LGBTQ+ rights, and push for gender equality.

LEARN MORE ABOUT REFORM

read more here

PUMA Forever better report

SUSTAINABILITY REPORT


Our latest report looks in a depth at our sustainability strategy, goals and progress.

READ OUR REPORT
puma sustanable collection

more sustainable collections

Have a look at our latest more sustainable collections.

EXPLORE THE COLLECTIONs
puma sustainable pledge

Structure, Business and Supply Chain

Our rules are clear: All modern forms of slavery are considered zero tolerance issues for PUMA, and embedding human rights one of our sustainability targets.

download our report

CODES AND HANDBOOKS

We believe that as the Fastest Sports Brand in the world we have the responsibility to ensure that our products are manufactured in decent workplaces where human rights are respected.

READ MORE HERE