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Forever Better Our Philosophy

our philosophy

As a sports brand, we know a thing or two about pushing ourselves to be better. We see sustainability in much the same way. It’s about applying our strengths. Acknowledging and improving on our weaknesses. And making a team effort to reach common goals.

At PUMA, we’re working to manage our impacts and improve our performance across ten key sustainability areas. By doing so, we’ll make better products, and contribute to a better environment and society. And as we make progress, we’ll keep raising the bar to new and higher levels.

explore our philosophy

Forever Better - Better Targets Lewis Hamilton

Better TARGETs

We’ve identified 10 key areas where we know we can do better. And we’ve set ourselves ambitious targets to improve across these areas by 2025.

PUMA Girl Forever Better

Taking action where it matters most

At PUMA, we choose to change, choose to do differently, and choose to pave the way with fashion and sportswear. And working with our stakeholders, we’ve challenged ourselves to do better across 10 social and environmental areas where we have the biggest impact: Climate, Plastic & Oceans, Chemicals, Human Rights, Products, Health & Safety, Air & Water, Circularity, Fair Income, and Biodiversity.

PUMA Forever Better

Putting sustainability at the heart of our business

In each of these areas, we’ve set clear targets to improve our performance by 2025. The targets will align our actions across our business, making sure that sustainability is integrated into every decision we make. And to ensure we’re leading from the front, sustainability targets are included in the bonus arrangements of every member of our  leadership team globally.

We’re proud that our 10FOR25 sustainability strategy supports the United Nations Sustainable Development Goals.



 Performance shouldn't come at social and environmental cost. One of our main ambitions to make our entire product range  better by sourcing core materials from more sustainable sources.  


90% of apparel and accessories to contain at least 50% sustainably sourced materials

PUMA Forever Better 50 percent
PUMA Forever Better 90 percent

sustainable ­­compon­ents

90% of our footwear to contain at least one more sustainable component  


Increase our use of recycled polyester for apparel and accessories to 75%

PUMA Forever Better 75 percent
PUMA Forever Better 100 percent

sustainably ­sourced­cotton

In 2020, 100% of the cotton we used was sustainably sourced
(hitting our target five years early).

2025 Targets

our 2025 targets

Material production accounts for more than 50% of our overall environmental impact.

As part of our 10for25 strategy, we’re aiming to increase the proportion of sustainable raw materials we use to make our products. This includes committing to sourcing 100% of our cotton, polyester, leather, down feathers, and cardboard from more sustainable sources.

cara delevingne

exhale by cara delevingne

When designing the Exhale Collection, PUMA made thoughtful decisions around sustainability by using eco-conscious materials, such as at least 70% recycled polyester, and by fully offsetting any unavoidable emissions.

The collection is made for those who want to make a more mindful space – spiritually, mentally, and environmentally, without losing any performance benefits. It includes a high waist full tight, studio bra, knit cover up, crop top, boyfriend-inspired tee, leotard, and a jogger – all in a neutral color palette. 

PUMA Re:Suede sneaker

No Time for Waste: PUMA Re:Suede

The RE:SUEDE experiment is a pilot in circularity, and today’s ultimate expression of the next generation SUEDE – with the ambition to set new standards of sustainability for the iconic shoe. Designed to help address the challenge of waste management in the footwear industry, the RE:SUEDE experiment will allow PUMA to take more responsibility when it comes to tackling the ‘after life’ of its products. The pilot will launch in January 2022, offering 500 selected participants in Germany the chance to join PUMA on its experimental journey towards circularity.

Find out more about Re:Suede
FirstMile Forever Better


PUMA x FIRST MILE isn’t just about turning water bottles into yarn to make product. While that’s a big part of the story, this collaboration is about social empowerment that threads together communities around a passion to do better. Each jacket within the FIRST MILE collection is made with 12-15 recycled water bottles, apparel with an average of 95% recycled plastic, and footwear with an average of 50% recycled plastic on the upper. To create even more impact, materials are also sourced from low-income communities, helping to create sustainable jobs and support local opportunity. The first collection launched in Spring 2020. Since then we have expanded the use of First Mile polyester into other products and collections.



In 2021, PUMA launched RE.GEN, a dynamic collection of footwear, apparel, and accessories made from PUMA’s or industry waste and recycled materials. Each item of clothing in the range included recycled polyester or at least 20% recycled cotton. And all footwear has a minimum of 20% recycled material on the upper. RE.GEN is a step closer to circularity, and it includes three types of recycled material: leather off-cuts from PUMA’s production, cotton off-cuts from the textile industry and polyester made from rcycled plastic. RE.GEN is a modern collection that celebrates and rethinks waste.

explore re.gen
PUMA Products for Kids


Introducing PUMA's kids' collection, TIME 4 CHANGE, comfortable enough for saving the world and running in the playground. Featuring organic cotton materials in both footwear and apparel, soft neutral colorways, and the trendiest silhouettes, this gender-neutral, more sustainable collection is ready for the next generation of eco advocates. The collection launched first in Spring 2020.


The world can't afford to wait. We're taking action now to reduce our impact on the environment and contribute to a greener, healthier planet. 

PUMA Renewable Electricity


We’re determined to tackle climate change and contribute to building a low-carbon economy. That means working to cut carbon emissions in line with the Paris Agreement right across our value chain, from our own offices, vehicle fleet and manufacturing sites to our supplier factories. Because no business can address climate change alone, we’re also working as part of industry-wide coalitions such as the Fashion Industry Charter for Climate Action to reduce emissions throughout the industry.


Our offices are powered by 100% renewable energy


Reduction in Scope 1 and 2 emissions since 2019

PUMA Plastic Bag Reduction


There’s no getting away from it: plastic pollution is littering our planet and oceans. We’ve set a target to eliminate single-use plastic bags from our stores, as well as switching to recycled plastics for our hangers and fixtures as well as any unavoidable plastic packaging. We’re also exploring using biodegradable polymers for our products, and supporting critical scientific research into preventing the release of microfibers.


We’re on track to eliminate plastic bags from 100% of our stores by 2023 at the latest. 

PUMA Sourced Cotton


As a company that relies on cotton farming, cattle ranching and paper production, we have a responsibility to manage the impacts on biodiversity­caused by these activities. We’ve set ambitious targets to ensure that the cotton,­leather and cardboard we buy comes from certified sustainable sources.


tonnes of cotton used per year


of our cotton is sustainably sourced

PUMA Circularity


We want to create a circular economy by minimising waste and giving new life to used materials and products. ­Our circularity targets include scaling up the use of recycled polyester and cotton and ­using recycled alternatives to leather, rubber, and polyurethane.


We’ll reduce waste to landfill by 50% by 2025


We’re aiming for all our major markets to have product takeback schemes in place by 2025. 

PUMA Forever Better 96 Percent


Water and air are our planet’s most precious resources. Through regular testing and assessments, we’re committed to ensuring our suppliers minimise water and air pollution, and conserve water resources.


of core suppliers with wet-processing facilities are subject to wastewater tests.

> 90%

compliance of our core suppliers to the ZDHC Wastewater Guidelines on a parameter level.

PUMA Forever Better 7465


We’ve taken steps to avoid the use of restricted and potentially hazardous chemicals ­and reduce the use of organic solvents in the manufacture of our products.


Tests for restricted substances in 2020 (up from 5,318 in 2018)

99% of all RSL tests in full compliance

Zero intentional use of Hardous Chemicals 


We’re aiming to reduce our organic solvent use to 10 gr/pair by 2025

human rights

At the heart of our sustainability strategy is our respect for human rights. As a core principle of our Code of Conduct, this affects us and all players of our supply chain. There, we have identified the high-risk areas that need to be addressed



We have always stood up for social causes we care about - From shining a spotlight on social injustice to supporting disadvantaged communities around the world.



Sports has always been a center stage for social movements and PUMA doesn't shy away from standing with those who seek to raise awareness of social injustices. We established #REFORM to honor the 50th anniversary of Tommie Smith’s Silent Gesture. To stand up against a broken criminal justice system, fight for LGBTQ+ rights, and push for gender equality.


read more here

PUMA Forever better report


Our latest report looks in a depth at our sustainability strategy, goals and progress.

puma sustanable collection

sustainable collection

Have a look at our latest sustainable collections.

puma sustainable pledge

Structure, Business and Supply Chain

Our rules are clear: All modern forms of slavery are considered zero tolerance issues for PUMA, and embedding human rights one of our sustainability targets.

download our report


We believe that as the Fastest Sports Brand in the world we have the responsibility to ensure that our products are manufactured in decent workplaces where human rights are respected.