FENTY x PUMA BARBADOS TRIP
27th February
Rihanna Hits The Sea Wearing The Cat Cleat From Her New FENTY x PUMA Collection in Barbados

While in Barbados to celebrate the launch of the new FENTY x PUMA collection, Rihanna was seen sporting multiple looks that incorporate her new Avanti LS and Cat Cleat Jelly styles.

The three-day FENTY x PUMA launch celebration included a kick-off opening ceremony with Rihanna, a field day held at the Usain Bolt Sports Complex to accrue points for her Clara Lionel Foundation, a tour of her favorite hometown spots and a relaxing day at sea to round-out the trip.

See below for every look detail!

Wearing the Avanti LS Stitched in Lime Sheen-Pumpkin Pie featuring crochet and stitching details and a classic soccer gum sole. Inspired by the legendary PUMA KING soccer cleat, the Avanti LS is here to play.

 

Wearing the Cat Cleat Jelly in Lime Sheen color with a luxuriously comfortable jelly design, the never-before-seen FENTY x PUMA Cat Cleat Jelly brings a sporty edge with soccer-inspired cleats on the sole.

FENTY x PUMA BARBADOS TRIP
FENTY x PUMA BARBADOS TRIP

Shop the collection HERE

Rihanna Press Conference
RIHANNA HOLDS PRESS CONFERENCE FOR NEW FENTY X PUMA AVANTI

Rihanna defines the 'Soccer Mom Fashion Era'

Yesterday, Rihanna held a press conference in Los Angeles, announcing her new FENTY x PUMA Avanti sneakers. Rather than a crowd of traditional press, she only accepted questions from kids. Inspired by football, Rihanna redefines what a “Soccer Mom” really means - fashionable, sporty-chic and comfortable. The new colorways of the FENTY x PUMA Avantis are available now at PUMA.com.

FENTY x PUMA Avanti
Herzogenaurach, Germany, 17 October 2024
Football, but make it BadGalRiri

Global icon, Rihanna, has reinvented the PUMA classic Avanti with premium leather in red and white colorways, touches of gold, and retro gum soles. The Avanti offers endless styling options and merges PUMA’s sports heritage with Rihanna’s high-fashion style.

Inspired by football legends, like Pele and Maradona, this Avanti edition is worn by Romeo Beckham, who starred in Rihanna’s creative campaign for this launch.    

This drop offers colors and sizes for all ages.  The FENTY x PUMA Avanti is now available at PUMA.com, the PUMA app, PUMA Stores and retailers globally. 

PUMA Rihanna Avantis
Yesterday, July 27
Rihanna Teases Upcoming Avantis at the Manchester City vs. AC Milan Match in New York City

Rihanna joined the PUMA fam at the Manchester City vs. AC Milan Match at Yankee Stadium, sporting her upcoming FENTY x PUMA Avantis. Rihanna linked up with PUMA footballers, Jack Grealish, Christian Pulisic, and Yunus Musah

In celebration of these two incredible PUMA teams, the FENTY x PUMA suite hosted notables including Wisdom Kaye, Richie Shazam, Rickey Thompson, Anya Tisdale, Phaith Montoya, Eden Masliah, Valerie Zhang, Eva Gutowski, Tyshon Lawrence, and Alana Lintao. Upcoming FENTY x PUMA Avantis will be available this fall. 

Herzogenaurach, Germany, December 16, 2014
RIHANNA TO PARTNER WITH PUMA

RIHANNA NAMED GLOBAL PUMA AMBASSADOR

Today, PUMA and Global Cultural icon Rihanna, announced a new multi-year partnership, kicking off in January 2015. Rihanna will become PUMA’s global ambassador for Women’s Training and serve as the PUMA Women’s Creative Director, bringing her styling sensibilities and innovation to PUMA’s collections. Embodying everything that PUMA stands for, Rihanna’s unstoppable spirit, creative energy and prowess both on and off the stage, make her the perfect representation of the PUMA brand.

Through this partnership, Rihanna will be the face of PUMA’s Women’s Training category. Fans can anticipate PUMA and Rihanna taking a fresh, forward thinking and non-traditional approach to sports, fitness and lifestyle – fusing Rihanna’s personality, love of sports, spirit and style into the growing footwear and apparel segment. No stranger to breaking the mold with beauty, fashion and lifestyle trends, Rihanna, with PUMA’s support, will bring her personal touch and creativity to the athletic world.

Rihanna will also assume the role of PUMA’s Creative Director for the category, directly influencing product collections as early as 2015, and working in partnership with PUMA’s Internal Product Creation team. These collections will be designed with the goal of strengthening women in training sessions and beyond, and inspiring confidence in their bodies and themselves – the exact confidence for which Rihanna is so well known and celebrated. As part of her role, Rihanna will work with PUMA to design and customize classic PUMA styles as well as create new styles to add to the PUMA product portfolio.

Speaking about the new partnership with PUMA, Rihanna said: “It’s great to find a brand that celebrates strength and individuality. I couldn't think of a more perfect partner to collaborate with as a creative director. I'm excited for you to see what PUMA and I come up with.”

Rihanna will play a starring role in PUMA’s brand campaign, Forever Faster and be featured along with many of PUMA’s world-class athletes such as Usain Bolt and Sergio Aguero. PUMA and Rihanna will launch several fan activations throughout the partnership around the world such as consumer and retail events, training and fitness related social media content, and product programs.

Bjørn Gulden, CEO at PUMA commented: “Signing Rihanna is a fantastic step for PUMA. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. She also aligns perfectly with the values PUMA strives for: to be Confident, Brave, Determined and Joyful. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”

Adam Petrick, Global Brand & Marketing Director for PUMA said, “Rihanna brings joy to audiences around the world but also ignites and awes. PUMA admires her for never waiting for the next big thing, but more so for driving what happens next - in fashion, style, music and soon to be - sports. We can't wait to empower women worldwide with Rihanna - she demonstrates a body confidence and determination that is the exact representation of the PUMA Woman.”

Anxious to learn more? Follow PUMA and Rihanna’s journey on Instagram (@PUMA and @badgalriri), Twitter (@PUMA and @rihanna) and Facebook (facebook.com/PUMA and facebook.com/Rihanna) and online at www.puma.com and www.rihannanow.com.

 

Media Contact:
Tim Stedman, International PR, PUMA
+49 151 1474 3148
tim.stedman@puma.com

Kristina Fields, Head of Partnership Management, PUMA
617-435-9964
kristina.fields@puma.com

Amanda Silverman
42West
Amanda.Silverman@42West.Net

 

Photo Credits: Robert Ashcroft/ PUMA
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