Renault Managing Director Flavio Briatore commented: “We are pleased to welcome Puma on board as a partner of the Renault F1 Team. Their young, sporting image is a perfect match for Renault in Formula 1, and the quality of their products unsurpassed. We look forward to a successful season together.”

“I am very pleased with our new partnership with the Mild Seven Renault F1 Team,” says Martin Gänsler, Vice Chairman of PUMA AG. “With ties to Italy, England, Spain, Japan and of course France, the Mild Seven Renault F1 Team perfectly typifies the internationalism of Formula One. With a long proud history in F1, the team has the experience and know-how that it takes to thrive in grand prix racing. We consider Renault a great fit for us as, like PUMA, they nicely combine sport performance with fashion flair.”

After re-entering Formula One under the full works Renault banner in 2002, the Renault F1 Team impressed with immediate success, finishing fourth in the championship in its first year, repeating the feat in 2003, and enjoying its first victory with Fernando Alonso at the Hungarian Grand Prix this past August.

PUMA® performance racing shoes were first used by various drivers and teams in the 1970s and early 1980s. And since 1998, PUMA’s motorsport division has gradually assembled an impressive portfolio of sponsorships. In the 2004 season, PUMA will be the official supplier of racing gear in several motorsport disciplines such as Formula One, F3000, motocross, World Rally Championship, etc.

SAUBER PETRONAS driver Giancarlo Fisichella states: “Since the right gear is an important factor in motorsport, I am more than happy to wear PUMA racewear and footwear on track. PUMA not only has extensive experience with high-perfomance motorsport wear, but also nicely combines quality and functionality with fashionable design.”

“We are delighted to extend the contract with SAUBER PETRONAS and continue the good partnership,” says Andrew McPhail, Senior Manager of PUMA Motorsport. “It is a pleasure to work with such a professional and successful team that has achieved some impressive results in its long Formula 1 history. With the new, modern wind tunnel to test the cars and Fisichella and Massa as drivers, SAUBER PETRONAS will certainly be a force to contend with this season.”

SAUBER PETRONAS is an international Formula One team, located in Hinwil, Switzerland, where Peter Sauber founded his company back in 1970. The team’s highlights were the 1-2-victory 1989 at the 24 hours of Le Mans, the back-to-back sportscar World Championship Titles 1989 and 1990 and the 4th place in the 2001 Formula One Constructors’ Championship. Amongst the successful Sauber junior drivers were Michael Schumacher and Heinz-Harald Frentzen.

PUMA performance racing shoes were first used by various drivers and teams in the 1970s and early 1980s. And since 1998 PUMA’s motorsport division has gradually assembled an impressive portfolio of sponsorships. In the 2004 season PUMA will be the official supplier of racing gear in several motorsport disciplines such as Formula One, F 3000, motocross, WRC etc.

PUMA will continue to outfit team drivers Lewis Hamilton and Nico Rosberg with its lightweight race suits and footwear. All technical pit personnel will also wear PUMA’s latest innovations in performance race wear. 

A licensed MERCEDES AMG PETRONAS collection will also continue to be developed and distributed by PUMA which will include footwear, apparel and accessories that are inspired by the F1 team’s heritage and driver personalities.

Toto Wolff, Head of Mercedes-Benz Motorsport, commented: “PUMA has been a key performance partner for the three seasons we have now worked together, ensuring our drivers are outfitted in the lightest and most innovative performance race wear. This is an important component of our racing operation within a continually evolving and challenging industry. As a licensed partner, PUMA has excellent capabilities of designing, developing and distributing high quality products that carry our brand identity. This partnership is very important for MERCEDES AMG PETRONAS and we are delighted that it will continue for the years ahead.”

Bjørn Gulden, Chief Executive Officer for PUMA said: “We are very excited to continue our partnership with MERCEDES AMG PETRONAS, who, after an incredible season this year will no doubt continue to achieve great things. PUMA has good heritage in motorsport and we are constantly working with our partner teams to innovate our performance race apparel and footwear, and help them be the fastest and achieve success. We’re proud to work with the MERCEDES AMG PETRONAS team and look forward to the next phase of this relationship.”

*Subject to official confirmation by the FIA of the results of the 2014 FIA Formula One World Championship

INFINITI RED BULL RACING is a key global partner for PUMA and as a top tier asset will feature alongside PUMA’s other high profile partners in PUMA’s brand and marketing campaigns in 2016 and beyond, with Forever Faster being the perfect platform to communicate INFINITI RED BULL RACING through a PUMA lens. PUMA branding will feature prominently on the INFINITI RED BULL RACING car, teamwear and racewear, bringing more brand presence to PUMA in the fastest of sports.

Bjørn Gulden, Chief Executive Officer for PUMA commented; “PUMA and Red Bull have a great brand synergy, and this new partnership with INFINITI RED BULL RACING is another big statement for PUMA. There is huge potential within the wider Red Bull organisation to build upon this partnership and explore new territory, and there is an enthusiasm amongst both companies to do so. INFINITI RED BULL RACING is a great team with massive appeal, and this is another positive step in our desire to become the Fastest Sport Brand in the World.”

Christian Horner, Team Principal of the INFINITI RED BULL RACING team said; ‘‘PUMA is a great fit with the INFINITI RED BULL RACING team and we are looking forward to working with them once again. RED BULL RACING and PUMA enjoyed a successful relationship between 2007 and 2010, during which time we won our first Drivers’ and Constructors’ Championships (in 2010). The licensed collection that will launch in 2016 is looking fantastic; I’m sure the fans are going to love it.”

PUMA has a long heritage in the Motorsport category and since 1999 has worked with a number of high profile Formula One teams as an Official Partner and supplied these teams with innovative fireproof performance racewear. The addition of INFINITI RED BULL RACING to PUMA’s portfolio of Formula One partners will complement the brand’s existing licensees, infusing PUMA’s Motorsport category with bold INFINITI RED BULL RACING product designs that will broaden the appeal of the Global Sport Brand’s motorsport offering.

“We are proud that we partner with the best F1 teams in the world and we want to share this with the worldwide F1 Fan community. Fuel For Fans creates a platform where fans can be more connected to their team or pilot – full product ranges are spiced up with Special Editions for the most passionate Motorsport fans,” says Keith Harkess, Managing Director BRANDED.

FUELFORFANS.COM offers a flexible designed platform in which Mercedes AMG Petronas, Ferrari, Red Bull and Williams Martini Racing can showcase their team’s unique branding throughout dedicated Team Areas.

Behind the project is the PUMA-owned merchandising company BRANDED, that designs, develops and distributes licensed merchandise. The company makes use of its expertise in Motorsport team wear and fan wear ranges in its designs, from technical team requirements and the representation of a brand’s image, to how to make fans feel more connected to their team or pilot.

For more information, visit FUELFORFANS.COM

#WEOWNTHEGRID

Located in the ‘313@Somerset’ Shopping centre, on the popular retail focused Orchard Road, the new flagship store, which has been open since the 18th of July, is a focal hub for PUMA products, fans, ambassadors and activations in Southeast Asia. Showcasing the full range of PUMA’s athletic fashion and fitness categories, through 7,100 square feet of immersive store experience, the store is also the first street-facing duplex store in the Far East.

Eleanor Wang, Head of Marketing, Southeast Asia, PUMA, added: “Set in the heart of Singapore’s shopping belt, our Flagship is the biggest duplex street-facing store in Southeast Asia, which opened just last month. Through the store, we want to provide a more immersive, experiential journey with PUMA, establishing a meaningful connection with our consumers through the brand, products and amplified opportunities for our consumers.

“With that, we are privileged to have both Valtteri Bottas and Zhou Guanyu visit PUMA’s Flagship store. Motorsports has always been a key performance category for us, and we want to continue uplifting and fueling passion for motorsports fans, by transitioning these pure performance products into the PUMA collection from track to street. The store will be decked in line with Singapore’s F1 Grand Prix weekend; PUMA is proud to be the official race gear supplier for Alfa Romeo F1 Team ORLEN this year.”