Herzogenaurach, Germany, 23 March, 2022
RE:JERSEY – PUMA trials Garment-to-Garment Recycling in Circularity Project, using old Football Kits to produce new ones
Sports company PUMA will pilot an innovative production process to use existing football jerseys to produce new ones. This initiative is aimed at reducing waste and paving the way towards more circular production models in the future.

The process used in RE:JERSEY means that old garments that feature logos, embroideries and club badges, which previously hindered recycling efforts to turn old garments into new ones, can now be used. The RE:JERSEY project takes football kits as the major ingredient to create yarn for new jerseys.

In the recycling process used for the RE:JERSEY project, the garments are chemically broken down into their main components (depolymerization). Colors are then filtered out and the material is chemically put back together to create a yarn (repolymerization) that has the same performance characteristics as virgin polyester.

While PUMA’s football kits on the market today are already made from 100% recycled polyester, RE:JERSEY kits are made with 75% repurposed football jerseys. The remaining 25% comes from SEAQUAL ® MARINE PLASTIC1.

“With the RE:JERSEY project, we wanted to develop ways to reduce our environmental impact, respect resources and reuse materials,” said Howard Williams, Director Apparel Technology at PUMA. “The insights we gained with RE:JERSEY will help us develop more circular products in the future."

The products made in the RE:JERSEY project will be worn on-pitch during pre-match warm-ups by PUMA Clubs Manchester City, AC Milan, Borussia Dortmund and Olympique de Marseille. The teams will wear the jerseys ahead of their respective league fixtures in late April and May, starting with Manchester City against Watford on April 23.

The RE:JERSEY pilot experiment is part of PUMA’s Circular Lab and its Forever Better sustainability platform. As part of Circular Lab, PUMA announced the RE:SUEDE  program last year, which tests, whether the company can make a biodegradable version of its iconic SUEDE sneaker.

Herzogenaurach, Germany, September 7, 2022
Black Station: PUMA reveals first-ever metaverse experience with exclusive NFTs at New York Fashion Week
Sports company PUMA has unveiled its first ever metaverse website experience, called Black Station, which features exclusive NFTs with limited edition redeemable physical sneakers, as part of its ‘FUTROGRADE’ show during New York Fashion Week.

“Twenty years ago, Black Station was PUMA’s home for our most innovative designs in fashion,” said Adam Petrick, PUMA’s Chief Brand Officer. “Given the boundaries we are pushing from a product design and digital standpoint, we found it fitting to bring Black Station back as a new portal for digital exploration across fashion, sport performance, our heritage classics, and innovation.”

The experience begins with visitors entering a hyper-realistic digital lobby space with three separate portals. The first two portals, accessible beginning September 7th, will unveil exclusive never-seen-before Nitro NFRNO and Nitro Fastroid sneakers linked to PUMA’s recent NFT NitroPass mint.



Those who minted a Nitropass can receive two NFTs – one tied to physical products and one that unlocks a customized experience linked to their chosen shoe. Following the Futrograde show, minters can claim their physical sneakers by burning their product-claimed NFT. This marks unchartered territory for the brand in the web3 space, establishing its first PUMA-owned NFT that links digital design with in-real-life physical products for consumers.

For the digital product design, PUMA encouraged their in-house designers to push the creative boundaries to envision what a 3D digital sneaker could look like. “Our team of designers took a lot of liberties when envisioning these footwear styles. We told them the sky is the limit. As a result, we were able to harness their creativity without the typical confines and limitations of our shoe production process,” said Heiko Desens, Global Creative Director and Head of Innovation. “What is just as impressive as the actual designs is the fact that we were actually able to work with development to bring these stunning designs to life.”


The sneakers recontextualize iconic PUMA features through bold, innovative designs. Fastroid takes a performance tech silhouette to the extreme with exaggerated volumes of Nitro foam in gradient high-impact hues. With “sport is art” as the guiding ambition, NFRNO appears like a hybrid collision of the past and future, drawing inspiration from obscure archive styles to arrive at a multi-part molded construction.

The third portal of Black Station will function as the entry to the digital NYFW metaverse fashion show. Visitors will be immersed into an interactive space abstracted with point cloud style effects. They will journey through a digital adaptation of the show, where visitors can interact with the collection’s pieces.

The Black Station metaverse, developed by creative ventures company FTR, has been built with Unreal Engine 5 to produce cutting edge graphics.

David Stamatis, Executive Creative Director and Partner at FTR explains, “We're dedicated to bringing great creative ideas to life through immersive experience, technology, and community. This project, and our partner in PUMA, gave us agency and trust to push into the unknown and test how these creative components can be put together to innovate in the storytelling around product, fashion, and brand. Creating a truly phygital experience has opened our eyes to the immense opportunity for brands in the future."

Visitors can enter PUMA’s Black Station experience at blackstation.puma.com. A limited quantity of NFTs and subsequently exclusive sneakers exist. Visit PUMA’s discord page to learn more about the project.

Herzogenaurach, Germany, November 19, 2022
PUMA TECH: SHAPED BY THE FUTURE, MADE FOR THE WILD

With as much focus on preserving the present day through sustainable and conscious materials as facilitating our step into the future with technical builds, PUMATECH both protects and innovates.

Visible functionality defines an apparel line that is as prepared for the street as it is for the natural elements. Wherever you are, PUMATECH is built to last using fabrics like Sympatex and Primaloft as well as Grid Pattern technology.

Ranging from boundary-breaking outerwear to everyday staples, the collection presents a chance to build an entire wardrobe focused on style, functionality, and the future of our planet.

 

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Herzogenaurach, Germany; June 16, 2020
Design to Fade: PUMA biodesign project explores sustainable ways of producing and dyeing textiles
Sports company PUMA is exploring sustainable alternatives for making and dyeing textiles in its latest biodesign project, which features a biodegradable lifestyle and performance collection.

This collection, named “Design to Fade”, was made in collaboration with Dutch project Living Colour and Swedish design studio Streamateria. Some of the products are dyed using bacteria, while others are made of degradable materials, which are made in closed loops and can be manufactured locally and at short notice. 

“Our times require us to rethink not only what to create but also how we create,” said Romain Girard, Senior Head of Innovation at PUMA. “With Design to Fade, we are working on a future, which focuses on sustainable production methods and recyclable materials.”

 “Design to Fade” is PUMA’s third biodesign project since 2016, in which the company is presenting new ways to reduce the environmental impact of fashion and sportswear. Though none of these projects have yet reached a commercial stage, they are an important step towards making PUMA more sustainable in the future.

 

Dutch design project Living Colour uses bacteria to dye textiles. The bacteria are fed with a nutrient which makes them produce a pigment, which can then be used to dye almost any kind of fiber.

Swedish design studio Streamateria makes fabrics in closed material loops, which become a source of raw material after they have been worn. This is made possible through a circular production chain with zero tolerance to waste. Streamateria materials are constructed out of a printed mesh-structure, which is coated with a bioplastic, creating a textile-like garment.

For more information about this project, please visit
https://designtofade.puma.com

 

Boston, Massachusetts; August 4, 2020
PUMA ENTERS NEW ERA WITH CUSHIONING TECHNOLOGY XETIC
Global sports brand PUMA, as part of a sponsored research collaboration with MIT Design Lab, has created XETIC, a cushioning technology, which will start a new era by combining the worlds of mechanical cushioning and foam. This ultramodern performance innovation will provide for an excellent comfort for walking and will be first introduced in a new street-ready sneaker called Calibrate Runner.

While the futuristic visible technology of XETIC may look like 3D printing at first, XETIC is not made of plastic, it is foam. XETIC takes its name from “auxetic materials”, structures, which behave in a certain way when they are subjected to mechanical stresses such as compression. For XETIC, this means the cushioning provides an excellent comfort for all wearing occasions.

“PUMA’s innovation department teamed up with MIT Design Lab because we needed their highexpert engineering capabilities,” said Romain Girard, Senior Head of Innovation at PUMA. “MIT has computer simulation possibilities, which enabled us to see the behavior of the material and quickly find the optimal structure for calculated cushioning.”

 

PUMA and MIT Design Lab worked with an extensive runner community to analyze individual running specifics, such as pressure points, and they then took the data to develop a specifically shaped structure that allows for progressive cushioning. The result was a structure shaped like the horizontal number 8, which is characteristic for the XETIC.

The whole team was delighted with the ability to work on a project that allowed them to explore such a new space and to see all the efforts culminating in the creation of the Calibrate Runner. Over the course of the project qualitative and quantitative user testing was used, a novel finite element analysis simulation, and parametric design to find the perfect pattern, which was named ‘Recurve’.

 

With its visible XETIC technology, Calibrate Runner has a unique futuristic aesthetic, which will appeal to the techiest of streetwear collectors, while giving athletes access to a new era of cushioning. Straight from the lab, into the future.

A perfect blend of technology, comfort and performance is offered by PUMA x Porsche Design models Xetic M, Xetic L and Xetic M Shift. These models are well rounded delivering maximum performance and luxury in every situation. State of the art fabrics featuring 100% recycle mesh and chrome free leather including a Bloom sockliner  imbue the shoes with a special and exclusive look. 

To learn more about XETIC and Calibrate Runner, visit: https://youtu.be/K8pahZAmAV0 

PUMA’s new Calibrate Runner featuring XETIC technology will be available in Asia (starting August 7th), Europe (starting August 15th), Americas (August 28th) on PUMA.com, PUMA Stores, and select retailers worldwide with a retail price of 140 Euros.

 

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