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Sustain­able Materials

PUMA’s sustainable performance is the sum of all factors. So when we are determined to make a change, we have to start right at the beginning, before PUMA products are even made.

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Increasing Environmental Endurance

Over half of PUMA’s environmental impacts happen when the main raw materials for our products such as leather, cotton and rubber are produced. To tackle this issue head on, we have therefore set targets to be fulfilled by 2020. Until then, between 50 and 90% of cotton, polyester, leather, as well as paper and cardboard should come from more sustainable sources.

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LEATHER

Leather Working Group

By 2020, 90% of our leather holds a medal rating by the Leather Working Group. Leather used for our products must derive from tanneries approved by this group. They seek to improve the leather manufacturing industry by aligning environmental priorities, bringing visibility to best practices and providing guidelines for continual improvement. What’s being done already is that 100% of the leather we use in Asia is made by Leather Working Group medal-rated tanneries. As for footwear, we have scored higher than targeted in our annual LWG medal-rated leather goals in the last three years.

Cotton

Better Cotton Initiative

For a better global cotton production, PUMA is aiming to use 50% cotton certified by the Better Cotton Initiative (BCI) in our products until 2020. This way, we support the initiative in achieving the goal to make the global cotton production better for the people who produce it, better for the environment it grows in and better for the sector’s future by developing Better Cotton as a sustainable mainstream commodity. More than 1.5 million farmers across 23 countries are working hard to produce a growing supply of Better Cotton by minimizing the harmful impact of crop protection practices, using water efficiently, caring for the availability of water and the health of soil, conserving natural habitats and preserving the quality of fiber.

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Polyester

bluesign®

How relevant is it to check finished products? Do these tests indicate if problematic substances were used in an early stage of the process or if certain processes and production facilities are environmentally inefficient? The answer was PUMA’s decision to have half of the polyester used in our products certified by bluesign® by 2020. The bluesign® system eliminates harmful substances right from the beginning of the manufacturing process by considering production processes as a whole. To prevent unsustainable substances from entering the production cycle at all and to be eliminated, bluesign® sets and controls standards for an environmentally friendly and safe production. This not only ensures that the final textile product meets very stringent consumer safety requirements worldwide, but also provides confidence to the consumer to acquire a sustainable product.

Packaging

Forest Stewardship Council

To become a sustainable company, PUMA aims to have 90% of its packaging made of paper certified by Forest Stewardship Council (FSC) and / or recycled paper and cardboard by 2020. FSC sets standards for a responsibly managed forest – environmentally and socially. FSC forest management certification confirms a forest is being managed in a way that preserves the natural ecosystem and benefits the lives of local people and workers, all while ensuring it sustains economically viability.

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