It’s the collaboration story we never share. The one where industry players know that if they act together, they can make more progress, faster. At PUMA, we’re focused on a better forever. This means a decarbonised apparel and footwear industry, decent working conditions with fair wages and a motivated supply chain that sees sustainability as business and planet critical. We can achieve this – and more – if we collaborate. We’ve invited specialists who work across the fashion industry – peers, suppliers, NGOs – to help us identify the opportunities and scale true collaboration could have, not just on our industry, but our planet.