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HERZOGENAURACH, AUGUST 15, 2023
PUMA’S NEW COLLABORATION WITH THE SMURFS IS SIMPLY… SMURFTASTIC

Oh. My. Smurf. PUMA’s new collaboration with The Smurfs proves feeling blue can be a good thing.

Copyright - Puma

Created in collaboration with everyone’s favorite little blue creatures, PUMA x The Smurfs is a fun expression of The Smurf’s adventurous spirit with PUMA’s essential streetwear silhouettes. Recycled materials are incorporated throughout, alongside bold graphics and fun all-over prints. Including both apparel and footwear in kids' and adults' sizes, the collection features a range of sneakers, each inspired by a different Smurf character.

The core of the collection is a range of specially created graphics featuring The Smurfs frolicking and playing around the PUMA wordmark. In addition to a series of graphic T-shirts, PUMA’s collaboration with The Smurfs comprises sets of matching essentials including Hoodies and Sweatpants, plus accessories like a Beanie and special Backpack, all sprinkled with a bit of Smurf magic.

Copyright PUMA
Copyright PUMA

Footwear highlights include the PUMA Slipstream which evokes the malevolent Purple Smurf, featuring details like debossing on the toe and a special fabric tag with the familiar exclamation “Gnap!” The Mayze commemorates the loveable Smurfette by way of a yellow and blue colorway, with floral graphics on the upper and a special Smurfette badge on the tongue. New and limited-edition versions of the Suede and RS-X are also included in the collection.

PUMA x The Smurfs is smurfing soon, starting August 17, 2023, from PUMA.com, PUMA flagship stores, and selected accounts worldwide.

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Sandra Wedel
Senior Manager PR for Sportstyle

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