London, UK, May 30, 2012
PUMA WINS GUARDIAN SUSTAINABLE BUSINESS AWARDS 2012

PUMA’S FIRST HALF YEAR NET EARNINGS EXPECTED 13% BELOW THOSE OF 2011 - ADJUSTMENT OF SALES AND NET EARNINGS FORECASTS FOR THE FULL YEAR 2012

PUMA SE (ISIN: DE00069696303 WKN: 696960)
PUMA WAY 1, D-91074 Herzogenaurach

Despite continuous sales growth throughout the first half of 2012 (H1 2012 sales up 8.8% in Euro terms), the Sportlifestyle company PUMA herewith informs that, due to a slow-down of PUMA’s business particularly in Europe, its consolidated EBIT and Net Earnings for the first half year of 2012 will come in approximately 11% and 13% respectively below those for the first half year of 2011.

The Guardian Sustainable Business Awards (GSBAs) reward best practice in sustainable business, showcasing innovative corporate initiatives that tackle the most pressing environmental and social challenges businesses face and that are part of a comprehensive sustainability strategy.

Both the “Biodiversity sponsored by Friends of the Earth” and the overall awards went to PUMA’s Environmental Profit and Loss Account (E P&L). Last year, the Sportlifestyle company published this worldwide unprecedented Environmental Profit and Loss Account for the first time, analyzing environmental factors such as water consumption and greenhouse gas emissions throughout its core business and supply chain operations. As part of PUMA’s long-term sustainability plan, the analysis was commissioned in recognition that producing and selling PUMA products has a wide impact along the entire supply chain. By identifying the most significant environmental impacts, PUMA will develop solutions to address these issues.

Photo Credits: Conné/ PUMA