Sports company PUMA has announced that it will sell its industrial property rights of the Tretorn Group, which include trademark rights, patents and designs, to the US-American company Authentic Brands Group, LLC (ABG), effective 29 June. The Tretorn Management will acquire the operating license from ABG and will continue the business activities of Tretorn on the Scandinavian and European market. This sale is a natural consequence of PUMA’s vision to become the fastest sports brand in the world, focussing on its core categories within its core brands PUMA and Cobra Golf.

PUMA acquired Tretorn in 2001. The company, which is based in Helsingborg, Sweden, produces sports and leisure activity products such as footwear, rubber boots, riding boots and tennis balls.