In line with PUMA’s employer value “Be You”, all employees can be themselves, regardless of their gender, nationality, ethnicity, religion, disabilities, age, or sexual orientation.

“It is important for us that our employees do not bring an office personality to work, but we want them to feel comfortable with us as they are,” says Dietmar Knoess, Global Director of People and Organisation at PUMA. “We are delighted to accept the German Diversity Award and will use it as an incentive to further stress the importance of diversity and inclusion in our company.”

Employees in leadership positions at PUMA are regularly trained in topics such as diversity, intercultural communication and inclusion and there are regular events on the topic of Diversity, anti-discrimination and equality.

This year’s summer festival for the company’s employees in Herzogenaurach, for example, was organized, together with the organization Chrisopher Street Day Nürnberg e.V. in order to celebrate Pride Month, diversity and inclusion.

PUMA sees the diversity of its employees is an asset: at the headquarters in Herzogenaurach, the employees come from over 70 companies and the percentage of women in leadership positions company-wide lies at 44%.

“We are delighted to award PUMA with the Germany Diversity Award 2022 in the category ‘Company of the Year’,” says Victoria Wagner, CEO and founder of BeyondGenderAgenda, the organization which awards the German Diversity Award. “Through its outstanding commitment
to diversity, PUMA was convincing in all voting rounds and is a positive example for embedding diversity practices into its business.”