PUMA surprises with a new style to its popular Rider franchise, the Wild Rider. Neymar Jr’s favorite new shoe off-pitch was inspired by the movement and motion of city life.
PUMA ambassador Neymar Jr. is always pushing himself forward, making the Wild Rider the perfect shoe for his first major lifestyle campaign with PUMA. Not only is he known for his accolades on the pitch, but his style off the pitch also draws a lot of interest. As someone who is changing the game, he embodies the theme of the shoe, made to celebrate youth culture and mobility.
The Wild Rider continues to play with PUMA’s futro design language. Taking archive inspiration from the Rider OG and elements from a 90’s track spike, the design is a ‘collage’ of past and future melted together. The progressive design language of the Wild Rider includes unique design finishes like a formstrip that flows into a heel pull, “Designed by PUMA” emblazoned across the back, and the back of heel also juts out from a futro inspired accent, further playing on the idea of motion that serves as inspiration for the shoe. This drop features a nylon upper with suede overlays and a leather formstrip, along with TPU details on eyelet and heel and the signature Rider foam.
