Aishwarya joins PUMA’s roster of next-gen thinkers as part of its year-long project to advance its sustainability efforts by collaborating with young environmentalists. Based in Delhi, India, Aishwarya is passionate about driving change towards a more sustainable fashion industry and has made a name for herself for her beliefs around women's rights, fashion, social media and climate change at events such as COP27.
Launched in April this year, PUMA’s initiative empowers a cohort of Young Voices to help the brand identify key areas for improvement by giving them a voice alongside leading stakeholders. To date, PUMA’s Young Voices have met with key players at PUMA to discuss the brand’s progress and challenges surrounding its FOREVER.BETTER Sustainability Strategy - and produced PUMA RE:GEN Reports; a podcast series to engage younger generations around sustainability and PUMA’s 10FOR25 target areas. The podcast was created in response to consumer feedback, gathered at PUMA’s Conference of the People event in 2022, which revealed that current sustainability communications were not engaging the next generation.