“We are proud to be sponsor of the “Squadra Azzura” beyond the World Cup in 2014. The long-term strategic partnership with the Italian Football Association underlines PUMA’s reinforced commitment to further strengthen its position as one of the leading football brands,” said Jochen Zeitz, CEO and Chairman of PUMA AG.

With the victory of the Italian “Squadra Azzura”, for the first time in company history, a PUMA sponsored National Team has won the World Cup in 2006.