The three executions are planed to run on either terrestrial, or national, and cable stations globally. The concepts running this December feature three marquee PUMA products. In one execution that highlights the vibrant color palette of the TX-3, a 1980’s running shoe, hordes of blue butterflies swoop in and carry the shoe off screen. The second spot features any army of ants that flex their muscles by walking off with the Scrill, referencing the earthy character of the rock climbing inspired shoe. One of the most playful spots features PUMA’s signature track training shoe, the Taper, being carefully inspected and handled by a curious monkey.

In addition to the TV campaign, a print execution will follow and both will run through Q1 of 2005. The print advertising reflects the focused simplicity and whimsical nature of the TV spots.

This campaign will also carry though into creative media tactics engineered by PUMA’s global media buy agency, Zenith Media. PUMA’s brand management teams headed by Antionio Bertone drive the visual concepts with the tactical creative concepts directed by Andrew Zuckerman.