Marketing
Marketing Manager Golf Continental Europe
Herzogenaurach, Germany
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy. Simply click APPLY ONLINE and follow the steps to upload your application.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
Your Talent
- Proven track record in marketing within consumer or lifestyle brands or agencies, with a strong passion for sport—especially golf—and a deep understanding of lifestyle and culture.
- Strong grasp of marketing principles, campaign development, and emerging media technologies, combined with a creative, cross-category mindset and entrepreneurial spirit.
- Demonstrated ability to lead and manage complex projects under tight timelines, with solid organizational and budget management skills.
- Excellent communication and interpersonal skills, paired with strong analytical abilities to interpret data and drive insights.
- Ability to work both independently and collaboratively in a fast-paced environment; detail-oriented, resourceful, and self-motivated.
- Fluent German and English are essential, French as additional language is a big plus
- Based in HQ in Herzogenaurach/ Germany with some travel within Europe.
Your Mission
- Actively contribute and drive our European Golf BU forward utilising your marketing expertise, passion and skills.
- Lead the development and execution of brand heat and Go-To-Market strategies through digital, PR, retail and sports marketing channels.
- Oversee PR initiatives including brand and product messaging, influencer partnerships, and product seeding campaigns.
- Partner with senior leadership and wider marketing team to identify growth opportunities and drive strategic brand innovation.
- Manage the marketing budget, ensuring alignment with financial goals and KPI’s.
- Spearhead and drive trade marketing across Europe, collaborating with marketing and sales teams to deliver high-impact instore and digital excellence.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
PUMA supports over 21,000 employees across 51 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.
