PUMA is seeking a Director Marketing Planning to lead our global marketing calendar, budget allocation, and key operational processes. This role plays a critical part in defining PUMA’s global marketing blueprint, ensuring executional excellence, and driving cross‑functional alignment across categories and regions.

• Define the global marketing approach in line with the overall brand masterplan, seasonal calendar, and key brand moments
• Lead cross‑functional planning and set priorities across categories and regions
• Oversee global marketing budget allocation, forecasting, and investment governance
• Coordinate with marketing controlling, indirect procurement, and brand finance
• Lead a marketing “special project taskforce” to drive transformation initiatives
• Partner with regions, providing strategic guidance and alignment frameworks
• Oversee marketing operations (e.g., samples, seeding) to ensure efficient execution
• Optimize processes and tools to enhance planning, workflows, and accountability
• Ensure consistent global–regional integration and communication.

• 10+ years of experience in marketing planning frameworks, brand blueprints, or marketing operations
• Strong strategic thinking with the ability to translate business goals into actionable plans
• Proven experience managing large‑scale budgets and cross‑functional initiatives
• Excellent stakeholder management across regions, categories, and leadership levels
• Strong analytical and financial acumen
• Experience leading teams and driving complex transformation projects
• Deep understanding of marketing operations and agency management
• Industry experience in sports, lifestyle, or consumer goods (preferred).

As CRM Manager, you drive customer engagement and lifecycle performance across Europe by executing and optimizing CRM initiatives.

• Support CRM campaigns across the full customer lifecycle with a focus on email marketing
• Execute acquisition and retention activities across channels and touchpoints
• Plan and deploy campaigns, ensuring high-quality content, consistency, and timely delivery
• Work with CRM tools to manage audiences, data, and campaign setups
• Analyze campaign performance and track key KPIs such as open rate, CTR, and revenue contribution
• Contribute to segmentation, personalization, and customer insights
• Support A/B testing and continuous optimization of campaigns and journeys
• Ensure alignment with brand guidelines, CRM standards, and compliance requirements.

You are a detail-oriented and data-driven CRM professional with a passion for customer-centric marketing and digital innovation. You combine analytical thinking with strong execution skills and a collaborative mindset.

• At least 3 years of professional experience in CRM, E-Mail marketing, or digital marketing
• Strong understanding of CRM KPIs and campaign performance metrics
• Hands-on experience with CRM systems, email service providers, and analytics tools (e.g., Google Analytics)
• Ability to manage multiple campaigns simultaneously with a high level of accuracy and attention to detail
• Basic knowledge of HTML for email creation is a plus
• Analytical mindset with the ability to translate data into actionable insights
• Strong organizational and stakeholder management skills
• Team player with a proactive, solution-oriented attitude
• A passion for delivering outstanding customer experiences
• Fluent in English; additional languages are considered a plus.

• Define and execute PUMA’s global social media and content strategy across all key platforms, driving brand heat, cultural relevance and full-funnel demand
• Build and lead a global always-on content engine delivering fast, platform-native, high-quality storytelling across sport, lifestyle and culture
• Establish a distinctive PUMA voice, content rhythm and social behavior that resonates with next-generation consumers
• Turn athletes, ambassadors, creators and cultural moments into scalable, high-impact content engines
• Drive social as a core demand generation channel, linking storytelling to product desirability, traffic and conversion
• Lead global platform excellence, innovation and test-and-learn approaches across emerging formats, technologies and communities
• Build a strong global-to-local operating model enabling both consistency and local cultural relevance across markets
• Define KPI frameworks and performance systems that measure brand impact, engagement and commercial outcomes.

• 12+ years of experience in global social media, content creation or digital marketing leadership roles within sporting goods, fashion, lifestyle or consumer brands
• Proven track record of building culturally relevant brands and driving measurable business impact through social and creator ecosystems
• Deep expertise across major platforms (e.g. Instagram, TikTok, YouTube, emerging channels) and strong understanding of platform-native content and trends
• Strong commercial acumen with the ability to connect brand storytelling to demand generation, e-commerce and retail performance
• Experience leading global teams, agency ecosystems and complex matrix organizations with multiple stakeholders
• Strong creative and editorial judgement with a sharp sense for cultural trends, storytelling and brand voice
• Data-driven mindset with expertise in performance measurement, social analytics and insight-driven decision making
• Excellent leadership, communication and stakeholder management skills, with the ability to influence senior leaders and inspire teams globally.

• Supervisar la construcción de deseabilidad de nuestros productos de Sporstyle y la marca a través de la gestión de PR e influencers. 
• Realizar la ejecución de campañas de marca 360.
• Realizar y hacer seguimiento del report de tendencias de coolhunting, styling, moda y dirección de arte. 
• Gestión de medios para las diferentes campañas de marca y producto
• Coordinar activaciones y eventos locales para las unidades de negocio de sports y lifestyle
• Coordinar con los equipos de planificación, trade, commercial marketing, merchandising y sales la ejecución de las campañas
• Establecer y analizar los resultados de las campañas y planes desarrollados. 
• Seguimiento de presupuesto. 
• Coordinación y gestión con agencias de PR

• 3 años de experiencia construcción de marcas y comunicaciones
• Experiencia en PR y gestión con influencers
• Conocimiento de dirección de arte, styling, moda o tendencias 
• Conocimiento de agencias Medios, Creativa y BTL
• Excel intermedio
• Ingles intermedio 
   

This role is responsible for leading, planning and monitoring marketing communications activities in Malaysia to achieve brand and commercial objectives for the Sportsyle and Motorsports categories, in alignment with Global and SEA directives.

Task 1: Marketing Communications & Campaign Planning
• Lead and implement integrated marketing communication strategies and seasonal campaigns for Sportstyle & Motorsports in alignment with Global and SEA directives.
• Support localization and execution of Global/SEA campaigns and product stories for the Malaysia market.
• Conduct post campaign analysis and reporting, including actionable insights to optimize future campaigns and activations.

Task 2: Brand Activations & Project Management
• Lead end to end execution of brand activations, product launches, seeding initiatives and community events to drive brand visibility and engagement.
• Manage campaign timelines, stakeholders, agencies and vendors to ensure smooth and timely execution across multiple projects.
• Independently manage multiple priorities in a fast-paced environment with minimal supervision.
• Support social media execution for Sportstyle and Motorsports, working with social agencies to manage content calendars, campaign assets and posting schedules in line with campaign priorities.

Task 3: Budget & Stakeholder Coordination
• Support tracking and management of campaign and category budgets to ensure alignment with planned activities.
• Work with internal teams including Retail, Wholesale, Ecom and SEA to support alignment across campaigns and initiatives.

Task 4: Agency & Partner Management
• Coordinate with PR, event, social and production agencies to support execution of campaigns and activations.
• Maintain effective working relationships with external partners including media, influencers and vendors to support campaign delivery.
 

Education: Bachelor's degree of Marketing, Business Management or, relevant studied.

Professional: A minimum of 2 years’ experience in the marketing field. Candidates from fashion brands are preferred, and agency experience is a plus.

IT Skills: MS Office
Language Skills: English
 

• 6–8+ years of experience in category marketing, brand management, or integrated marketing within consumer, sports, lifestyle, or fashion industries.

• Proven experience developing annual category marketing plans aligned with global strategies.

• Strong background in full‑funnel marketing, including campaign planning, channel activation, and content orchestration.

• Experience leading cross‑functional collaboration with Merchandising, Sales, Retail, and E‑commerce teams.

• Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits, and launch strategies.

• Solid analytical experience evaluating campaign performance, content outcomes, and business KPIs.

• Experience working across European markets and adapting global initiatives to regional or local needs.