This role is responsible for leading, planning and monitoring marketing communications activities in Malaysia to achieve brand and commercial objectives for the Sportsyle and Motorsports categories, in alignment with Global and SEA directives.

Task 1: Marketing Communications & Campaign Planning
• Lead and implement integrated marketing communication strategies and seasonal campaigns for Sportstyle & Motorsports in alignment with Global and SEA directives.
• Support localization and execution of Global/SEA campaigns and product stories for the Malaysia market.
• Conduct post campaign analysis and reporting, including actionable insights to optimize future campaigns and activations.

Task 2: Brand Activations & Project Management
• Lead end to end execution of brand activations, product launches, seeding initiatives and community events to drive brand visibility and engagement.
• Manage campaign timelines, stakeholders, agencies and vendors to ensure smooth and timely execution across multiple projects.
• Independently manage multiple priorities in a fast-paced environment with minimal supervision.
• Support social media execution for Sportstyle and Motorsports, working with social agencies to manage content calendars, campaign assets and posting schedules in line with campaign priorities.

Task 3: Budget & Stakeholder Coordination
• Support tracking and management of campaign and category budgets to ensure alignment with planned activities.
• Work with internal teams including Retail, Wholesale, Ecom and SEA to support alignment across campaigns and initiatives.

Task 4: Agency & Partner Management
• Coordinate with PR, event, social and production agencies to support execution of campaigns and activations.
• Maintain effective working relationships with external partners including media, influencers and vendors to support campaign delivery.
 

Education: Bachelor's degree of Marketing, Business Management or, relevant studied.

Professional: A minimum of 2 years’ experience in the marketing field. Candidates from fashion brands are preferred, and agency experience is a plus.

IT Skills: MS Office
Language Skills: English
 

• Influencer & Creator Management: engage and manage influencers and ambassadors end-to-end, including outreach, content coordination, and performance tracking
• Social Media Support: Localize global social content for cluster markets, ensuring brand tone and visual consistency while supporting creative briefings and performance reporting
• Events & Activations Execution: Support planning and on-site execution of events, product launches, and activations, including logistics coordination and post-event reporting
• PR & Communications Coordination: Manage media samples, support PR agency collaboration, assist in preparing press materials, and track coverage and results
• Operational & Cross-Functional Support: Ensure smooth execution through strong collaboration, organized workflows, vendor coordination, and regular performance reporting

• Execution Excellence: Strong delivery focus with high attention to detail and quality standards
• Digital & Content Expertise: Solid understanding of social media platforms, content workflows, and performance KPIs
• Brand & PR Awareness: Ability to ensure brand consistency and a good grasp of PR processes and media coordination
• Organization & Multitasking: Excellent planning, documentation, and ability to manage multiple priorities and deadlines
• Ownership & Collaboration: Proactive, reliable self-starter who works independently while aligning effectively with stakeholders
• Language skills: Fluent in English and Czech, with strong verbal and written communication abilities

• Lead all marketing activities for the assigned area, translating regional strategies into impactful local activations across markets
• Own prioritization, capacity planning and resource allocation across all marketing activities to ensure focus on the highest‑impact projects
• Actively lead and execute key trade and activation marketing projects end‑to‑end, from briefing to delivery and performance review
• Serve as main contact for wholesale and retail partners, owning account marketing, POS storytelling and seasonal campaign execution
• Oversee social media, influencer marketing, PR and event activations, including localization, execution, performance tracking and post‑activation evaluation
• Lead, coach and develop the marketing team by establishing clear ways of working, accountability and individual development plans.

• 5–7+ years of hands‑on marketing execution experience across channels (social media, influencer marketing, PR, events, or retail/account marketing), ideally within sports, lifestyle, or consumer brands
• Proven track record of translating regional strategies into local activations across multiple channels and markets
• People leadership experience in a fast‑paced marketing environment, including prioritization, workload balancing, and team development
• Strong operational and project management skills, with experience in capacity planning, budget awareness, and end‑to‑end project ownership
• Proven ability to lead complex trade and activation marketing projects hands‑on, coordinating internal stakeholders, agencies, and external partners
• Fluent in English and German, with strong verbal and written communication skills.

• 6–8+ years of experience in category marketing, brand management, or integrated marketing within consumer, sports, lifestyle, or fashion industries.

• Proven experience developing annual category marketing plans aligned with global strategies.

• Strong background in full‑funnel marketing, including campaign planning, channel activation, and content orchestration.

• Experience leading cross‑functional collaboration with Merchandising, Sales, Retail, and E‑commerce teams.

• Demonstrated ability to develop and adapt category‑specific activation concepts, toolkits, and launch strategies.

• Solid analytical experience evaluating campaign performance, content outcomes, and business KPIs.

• Experience working across European markets and adapting global initiatives to regional or local needs.

At PUMA, we connect sport & culture on a global stage. This roles focus will be on key strategic Marketing Partnerships. The Energy & Culture Marketing Lead will work on our pinnacle product partnerships with high complexity and is responsible for leading big‑impact, end‑to‑end marketing campaigns that connect brand strategy, creative excellence, and business objectives. This role owns integrated campaign planning across all channels - paid, owned, earned, retail, and experiential - while serving as a key strategic partner to internal teams and external agencies. The Lead ensures cohesive storytelling, operational excellence, and measurable brand and commercial impact.

Marketing Strategy & Execution

• Own end to end full funnel campaign planning for strategic Marketing Partnerships.

• Serve as lead in developing consumer first marketing stories to support product sell-in to sell-thru.

• Lead the development and execution of integrated marketing strategies across global and regional markets for strategic Marketing Partnerships. 

• Ensure consistency in storytelling and brand messaging across all partnership touchpoints.

• Serve as the lead marketing POC for strategic Marketing Partnerships to ensure delivery on brand priorities.

• Learn and lead product storytelling from the PUMA archive.

• Define, monitor, and report on KPIs for campaigns and activations, delivering insights to inform future strategies and optimization.

• Oversee product seeding of assigned partnerships

Cross-Functional / Global to Local Alignment

• Act as a key connector between global and regional teams, driving alignment and seamless execution across strategic Marketing Partnerships.

• Partner cross‑functionally with product, creative, analytics, social, and communications teams to ensure alignment and maximize impact.

• Work hand-in-hand with the key regions for commercial executions.

• Serve as a primary point of contact for executive-level communication, delivering timely updates and strategic insights to regional stakeholders and global partners.

Budget & Administration

• Own marketing contracts, POs, invoices, and related administrative processes associated with partner activities.

• Manage budgets with a high level of accuracy, ensuring tracking, forecasting, and on‑time reporting

Key Performance Indicators (KPIs)

• Successful delivery of high‑impact campaigns and initiatives, executed on time and within scope.

• Measurable impact on brand visibility, cultural relevance, and audience engagement across key markets.

• Effectiveness of programs, including partner performance, content output, and consumer resonance.

• Clear, consistent, and effective communication across cross‑functional, regional, and global teams.

• Accurate budget management, forecasting, and financial reporting across campaigns and partnerships.

• Progress and performance against defined content, campaign, and partnership KPIs, with actionable insights captured to inform future strategy.

• Bachelor's Degree in Marketing

• 8+ years of experience working on collaborations, brand or retail partnerships

• Experience & knowledge of sneaker culture, premium sneaker retail and distribution.

• A deep understanding of collaborations in the streetwear and fashion space. With a passion for fashion, trends, design, in both apparel and footwear.

• Proven expertise leading end‑to‑end campaign execution 

• Strong cross‑functional communication and management skills, with the ability to drive alignment across multiple teams and stakeholders.

• Financial acumen, including budget ownership, forecasting, and reporting.

• Exceptional written, verbal, and presentation skills, with the ability to communicate effectively at the executive level

The hiring range base pay for this position is $99,200-$134,675 + Bonus + Benefits

(Benefit Summary Corporate) 

Pay may vary depending on job-related knowledge, skills, and experience