PUMA and Colm Dillane, better known as KidSuper, continue their run of form, introducing a new collection that once again explores the intersection of sports and creative expression.
Continuing to draw inspiration from the beautiful game, PUMA and KidSuper’s latest drop is immersed in the original artwork of Dillane. PUMA’s iconic T7 tracksuit and the pitch-inspired V-S1 sneaker take center stage in a campaign titled “The Gaffers,” which pays homage to those larger-than-life personas who dominate the touchlines: football coaches.
In “The Gaffers,” two coach archetypes go head-to-head, as brash and loud clashes with suave and stylish, in a battle of clipboard against cologne. In this epic sporting saga, the story-driven campaign features an ensemble cast of models, with Dillane himself making a not-so-surprise appearance as well. The campaign also shows a glimpse of the new KidSuper FC pitch, a rooftop street-football oasis in the heart of Brooklyn.
Dillane’s expressive visuals and distinct use of color come to life in sportswear silhouettes and vintage football-inspired designs. The color-blocked windbreaker and patterned T7 tracksuit are joined by a sideline staple, the long hooded down coat, adorned with playful doodles and KidSuper FC branding. Women’s offerings include leggings and a long-sleeve shirt, with headwear and accessories like the Grip Bag, beanie, and cap carrying the same visual DNA.
KidSuper and PUMA also bring in two new footwear silhouettes. From the 1970s, the low-profile PUMA Brasil adds a touch of football heritage to the collection, offered in two gum-soled colorways with distressed, faded uppers. The more modern V-S1 takes inspiration from two 2000s-era performance designs, updated for 2025 with asymmetrical lacing and bold accents. For the collaboration, KidSuper gives the silhouette a grassy pitch-like upper.
The latest from PUMA and KidSuper is available starting September 1st, 2025, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.
