PUMA introduces the new V-S1, inspired by the brand’s longstanding history of performance football design, re-imagined for the streets.
The new V-S1 is steeped in 2000s-era football DNA, borrowing from PUMA’s family of V1 football boots, which was known for its radical designs and use of innovative materials like carbon fiber.
The new V-S1’s pitch-inspired look borrows and interprets visual elements from the V1.06, and V1.08. The silhouette is defined by its low-profile shape, asymmetrical lacing, and unmistakable performance accents like its structural heel cage. PUMA’s Formstrip and leaping cat logo are seamlessly integrated into the streamlined design, as silver engulfs the shoe’s upper, further evoking Y2K aesthetics. Material hits on the upper create a symphony of textures, from cracked leather to micro dots and mesh. The V-S1 breaks out in two inaugural colorways, including the vivid “Poised Pink” and metallic “Shadow Gray.”
In a true synergy of football and lifestyle, the V-S1 boldly rethinks performance design, igniting a new and exciting future of hybrid designs.
The PUMA V-S1 is available starting April 19, 2025, from selected stockists and PUMA.com
About the PUMA V-Series
In the 2000s, PUMA’s V-series of football boots evolved performance design in leaps and bounds. Short for “velocity,” the V1 helped establish a new category of ultra-light boots that let players move faster. This innovation was in part thanks to Schoeller ConTec, a tough, paper-thin fabric just 0.4mm thick. Borrowing from motorsports, PUMA then added carbon fiber sole plates, creating a new standard for lightweight design. On the back of additional PUMA footwear designs that are entrenched in the terrace footwear trend, plus throwback silhouettes like the Avanti and King Indoor, the time was right for PUMA to reintroduce the V-series to return to the spotlight, in an entirely new way.
