The bold interpretation of the Talon is defined by a distressed denim-look with a worn-in patina, unique paneling that references vintage racing uniforms, and an external cage anchoring the sneaker in modern design. The result is a shoe that feels unarchived from its Y2K past yet melded with modern performance sensibilities.

Steeped in sombre textures and colors, the campaign was captured by Beltran Gonzalez, who utilizes his signature approach to compositions, expressing themes of authenticity,
vulnerability, and introspection in a melancholic but humanistic arrangement of visuals that showcase NO/FAITH Studios’ brooding take on the Talon.

Originally launched in 2004, the Talon was a Y2K-inspired sneaker known for its low-profile silhouette and unique rippling lines that sweep across the upper.
The NO/FAITH Studios x PUMA Talon launches on September 5th, 2025, at GATE 194, ahead of wider availability from PUMA.com, PUMA flagship stores, and selected PUMA stockists.