PUMA’s groundbreaking Project3 will go down as one of the most lucrative ever community running initiatives, as the brand confirms a total of $132,000 in performance-based cash prizes is to be rewarded to participants.
- 180 runners from 13 countries participate in first-of-its-kind running project, preparing for Boston & London Marathons like elite PUMA athletes
- 69 participants smashed previous marathon records wearing Fast-R NITRO™ Elite 3 – PUMA’s newest race day shoe engineered to deliver the time of your life
- Collectively, runners shaved close to five hours off their previous records
- Fast-R NITRO™ Elite 3 becomes PUMA’s fastest selling race day shoe of all time - new colourway on sale globally June 4, 2025
In total, 180 runners from 13 different countries – Brazil, Canada, China, France, Germany, Indonesia, Ireland, Mexico, Netherlands, Spain, Sweden, United Kingdom and United States –crossed the finish lines at the Boston and London Marathons, all vying for the $3,000 in prize money being awarded to those who broke their personal best by more than three minutes.
The same amount was also offered to the fastest male and female finishers at each marathon, as well as the runner from each race with the biggest time improvement.
Wearing PUMA’s most innovative ever race day footwear Fast-R NITRO™ Elite 3, 69 runners set a new personal best, with 38 of those obliterating their marathon records by three minutes or more, making them eligible for the stunning $3,000 cash prize.
Across both races, a staggering 4 hours, 43 minutes and 5 seconds was wiped off previous personal best times, evidencing the superiority of the Fast-R NITRO™ Elite 3, as per a recent study published by the University of Massachusetts Amherst.
The study concluded that Fast-R NITRO™ Elite 3 provides a 3.15% improved running economy versus the previous iteration of the shoe, equating to a projected time saving of 4 minutes and 30 seconds for a 3-hour marathon runner, or 3 minutes and 23 seconds for a 2-hour and 30-minute marathon runner.
Impressively, of the 69 runners who set a new PB at Boston and London, the average time improvement was 4 minutes and 6 seconds: reenforcing the belief that Fast-R NITRO™ Elite 3 is one of the greatest super shoes to ever hit the road.
Having initially launched on April 25 – becoming the fastest selling race day footwear in PUMA’s history – the brand has now revealed a vibrant blue colourway is set to light up the tarmac this summer, giving runners the tools they need to go wild and set new records.
Fast-R NITRO™ Elite 3 will be available to buy from June 4 on PUMA.com, in PUMA flagship stores and in select retailers across North America, Europe, Latin America, Asia and Australia.
