PUMA's latest footwear collection honors Italian craftsmanship, as well as the faces and communities that shape il bel paese, the beautiful country.
Split across three chapters, PUMA’s made-in-Italy collection spans tennis, basketball, and running classics, all crafted in Italy with premium materials and unparalleled attention to detail. Inspired by Italy’s renowned fashion legacy, the collection includes five classic PUMA silhouettes remade with elevated executions. Fusing German designs with Italian quality, the collection comprises the GV Special, Indoor, Suede, Clyde, and Easy Rider.
The premium footwear range is depicted throughout the sidewalks and piazzas of Napoli, where generations of Italian locals relax and play while sartorializing the collection in their own unique ways.
On July 27, PUMA's made-in-Italy collection launches with the GV Special, Suede, and Clyde in striking ‘Intense Red’ and ‘Opal Blue’ colorways. Drop two continues on August 3 with the Easy Rider and Indoor. Lastly, drop three concludes the made-in-Italy pack on October 19 with the GV Special and Clyde.
PUMA’s made-in-Italy footwear collection will be available at selected retailers worldwide.
