PUMA has teamed up with the Lower East Side creative outpost LAAMS to serve up a unique rendition of the PUMA Suede, embodying the spirit of encouraging creatives to pursue their craft in any medium they choose.
The Suede LAAMS ‘Blank Canvas’ is a DIY-inspired, double-layered shoe offering a customizable and artistic experience. Part artwork, part sneaker, the "Blank Canvas" Suede features a removable top layer of canvas on the upper, which can be peeled away to reveal green fuzzy suede beneath. This collaboration comes with the instruction to "Wear them into the ground," encouraging wearers to create a unique, one-of-a-kind expression through their journey with these special Suedes.
In addition to the tearaway canvas upper and hairy suede base layer, the PUMA x LAAMS Suede is packed with details like fuzzy laces, silver lace jewels reading “PUMA” and “LAAMS,” and even a map of Manhattan’s Lower East Side that appears on the shoe’s outsole.
The distinctive version of the Suede also comes with a printed tote bag and a special watercolor paper box that serves as its own blank canvas. After creating your own work of art on the box, submissions will be considered for a commemorative zine and in-store display at LAAMS.
The PUMA x LAAMS Suede is available starting August 3, 2024, at LAAMS and selected PUMA retailers worldwide.
The LAAMS store will host an in-store release, converting their workshop space into a customization studio. Those who purchase a pair of the LAAMS x PUMA “Blank Canvas” Suede will have the chance to work with creatives and makers to infuse their Suedes with individualistic touches like watercolor, distressing, airbrushing, custom stamping, and sashiko stitching.
The group of artists includes: Loso (@loso.wav), Taira Rice (@taira_el_tigre), HOMESICK (@magicforeverlives), BX Lyfe (@bxlyfe), Tooly (@toolycooly), OM! (@stfuyoutalk2much) And Rossana Romero (@rossanaromero_).
