easy rider
Herzogenaurach, March 21, 2024

The PUMA Easy Rider is back.  

Introduced almost a half-century ago in 1977, the Easy Rider now makes a wider return for 2024. A game-changing design that revolutionized the jogging craze of the 1970s, the Easy Rider was later adopted by football casuals, becoming a staple of terrace culture. 

One of the first outdoor-specific soles in the sports footwear market, the Easy Rider’s federbein (shock absorption) outsole is built with conical-shaped studs that dampen impact. Part of the shoe’s design DNA, this studded sole unit is the Easy Rider’s most visually distinct feature. The new Easy Rider’s wedge-shaped profile, heel counter, and superlight padded nylon upper pay homage to the original.  

The comeback of the retro runner establishes a generational link through design, which is reflected in Easy Rider’s latest campaign that commemorates the importance of family ties. 

Previously, PUMA unveiled two premium, limited-edition colorways of the Easy Rider. Now, the silhouette returns in two new classic, ‘70s-inspired color schemes, in full-size runs for the whole family. 

The PUMA Easy Rider is available in “Black” and “Yellow” colorways starting March 23, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers.