Under the desert sun, Rosé’s journey begins in the “Black” Speedcat, paired with a sleek silver racing jacket, as she sets off on her wild ride. Traveling through open highways and distant mountains, she radiates effortless elegance, showcasing her unmistakable style along the way. 

Rosé embraces the open road, driving iconic rides and taking spontaneous detours. Her Speedcat-powered road trip embodies a spirit of freedom, unpredictability, and adventure, breaking all the rules. It’s a bold symbol of self-expression, rewriting the legacy of this iconic silhouette for a new era.  

Pulled out of the PUMA archive for its 25th anniversary the PUMA Speedcat was reintroduced in the summer of 2024 with immediate celebrity co-signs and sell-out appeal. The iconic performance racing-inspired silhouette has since been treated to collaborations and limited-edition releases, continually evolving with each iteration. The PUMA Speedcat continues to be redefined as it is adopted by the trendsetters and pace-setters of each new generation.  

The PUMA Speedcat will be available in classic “Red” and “Black” as well as a new “Pink Blush” version starting December 5, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA stockists.