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If you have any questions about the PUMA share and the financial results of PUMA SE, our Investor Relations team will be happy to help you. Please be aware that we will not reply to questions relating to non-Investor Relations topics.

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Herzogenaurach, 15th October 2024
Introducing Neon Energy by PUMA & FORMULA 1®: A Fusion of Speed and Rhythm

Global sports company PUMA and Formula 1® are thrilled to unveil their latest collaboration, the Neon Energy Collection. This limited-edition line is a vibrant fusion of speed and rhythm, drawing inspiration from the iconic Las Vegas Strip. Each piece in the collection captures the city’s electrifying heartbeat, bringing the essence of Las Vegas to life.

Neon Energy

The design elements include bold purple graphics and striking branding from both PUMA and Formula 1®, which are meant to evoke the pulsating lights and lively ambiance of Las Vegas. The use of sound wave motifs and neon colors further emphasizes the theme of rhythm and movement, mirroring the fast-paced nature of both the city and Formula 1® racing.

The Formula 1® Neon Energy Collection features a range of apparel and footwear designed to make a statement. The collection includes a stylish crewneck sweatshirt with bold purple graphics, tshirt’s, shorts, a padded vest, a cap, sweatpants and the PUMA Trinity sneakers to complete the look.

Each item in the collection is meticulously crafted to reflect the speed and rhythm of Formula 1® racing, combined with the vibrant energy of Las Vegas. The designs feature striking graphics and branding from both PUMA and Formula 1®, making them a must-have for fans and fashion enthusiasts alike.

The Formula 1® Neon Lights collection is now available in selected PUMA stores, as well as online at puma.com