PUMA and Lost Management Cities come together for a collaborative collection that takes inspiration from the diverse attitudes and style codes of global running clubs from Seoul and around the world.
Channeling the nocturnal aesthetics and lawlessness of nighttime street racing, the “Endless Routes” collection comprises outerwear and warmup essentials, as well as accessories and footwear. The collaboration follows up on the first PUMA x LMC. GV Special, inspired by the Korean brand’s affinity for classic sportswear.
Utilizing functional solutions such as Pertex face fabric and Primaloft insulation, the LMC. x PUMA Puffer features a specially created graphic on the chest, which also appears on other items throughout the collection. Channeling graffiti aesthetics, and featuring LMC. x PUMA hand-style tags, the Reversible Jacket is complimented by additional cut-and-sew items like the Reversible Jacket and Woven Pants.
Core essentials range from the Hoodie and Sweatpants featuring PUMA x LMC. co-branding, as well as a curated selection of tees like the Cat T-Shirt and Graphic T-Shirt with “PUMA Night Running Club” graphic. The Body Bag and 5-Panel Cap also come with custom-created PUMA x LMC. graphics, rounding out the assortment of collaborative gear.
Lastly, LMC. serves up another take on the PUMA GV Special, which comes with authentic, pre-worn details that evoke vintage aesthetics. Yellowed mesh contrasts against silver hits on the Formstrip, lace stay, and heel. Amping up the silver accents from the GV Special, the accompanying PUMA x LMC. Extos brings a touch of early-2000s running to the collaboration. Both shoes feature logo lockups on the heel and tongue, as well as custom insoles.
The PUMA x Lost Management Cities collection is available starting October 19, 2024, from PUMA.com, PUMA flagship stores, and selected PUMA retailers.
