Global Sports Company PUMA together with BMW M Motorsport are thrilled to announce the launch of the second groundbreaking capsule collection that pays homage to the legendary BMW Art Cars, this time to the first one by Alexander Calder. This unique collaboration brings together the worlds of automotive excellence, artistic innovation, and cutting-edge fashion.
The story of this BMW Art Car began unexpectedly in 1975 when American sculptor Alexander Calder designed a BMW 3.0 CSL race car. The brainchild of French auctioneer Hervé Poulain, this artistic endeavor was not a marketing ploy but a genuine fusion of art and automotive engineering. Poulain drove the no. 93 BMW 3.0 CSL in the Le Mans 24-hour race, and although he didn’t finish, the colorful BMW Calder received an overwhelmingly positive response, igniting a series that would become legendary.
The PUMA X BMW M Motorsport Alexander Calder Art Car collection features an exclusive range of apparel and footwear that celebrates the enduring legacy of BMW's Art Car series. This cross-category capsule collection includes a full outfit comprising a shirt, shorts, two tees, a cap, and the iconic PUMA Suedes. Each piece is inspired by the vibrant and revolutionary design of the BMW Art Car by Alexander Calder, transforming them into wearable works of art.
The Art Car Collection by Alexander Calder from PUMA and BMW M Motorsport is a collector's dream, combining the bold aesthetic of Calder's designs with PUMA's renowned craftsmanship and style. This limited-edition collection is now available in selected PUMA stores and online at puma.com.
