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Herzogenaurach, Germany; July 9, 2020
WINNIE HARLOW IS IN LOVE WITH THESE NEW PUMA SNEAKERS
Sports company PUMA introduces the all new Mile Rider, a women’s-focused addition to the Rider family. The shoe is bold and fashion forward, much like PUMA’s newest ambassador Winnie Harlow, who sports the silhouette in a beachy campaign.

Bright color combinations, retro inspiration, and comfortable cushioning make the Mile Rider the perfect shoe for summer adventures. Whether it be safely strolling on the beach like Winnie Harlow or hanging out in your own back yard, this shoe is made for time in the sun.
“The Mile Rider has become my new favorite sneaker,” said Winnie Harlow. “I love the sporty look, the color combination, and how comfy they are – they are definitely summer ready.”

 

The Rider has a long history in the PUMA family – starting off as one of the first jogging shoes in the 80s. The Mile Rider is influenced by ‘90s branding and jet-ski inspired graphics. The shoe features bright pops of color, a synthetic leather look, patent overlays, and a pink checkered print on the base.
Pick up this playful shoe when the Mile Rider drops on PUMA.com, PUMA stores and select retailers on July 13th.