THE RS-X EFEKT PRM IS THE LATEST CHAPTER IN PUMA’S RUNNING SYSTEM FRANCHISE

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HERZOGENAURACH, JULY 25, 2023

The RS-X is back for more. Inspired by PUMA’s ‘80s running tech, the RS-X has been revamped and reinvented. For this season the RS-X EFEKT boasts premium materials for an elevated street look.

The silhouette itself is characterized by a technical feel, comprised of specialized overlays that lend the shoe its distinctive energetic look. The RS-X EFEKT arrives in essential monochrome colorwaysthat match any future-forward ‘fit.

The PUMA RS-X EFEKT pack is available starting July 26, 2023, from PUMA.com, PUMA stores, and selected accounts worldwide.

Note To Editors

The original RS franchise traces its origins to 1984 when PUMA endeavored to create a revolutionary new technology. The PUMA RS (Running System) was the world’s first wearable sports product, and the world’s first smart shoe. The RS’s built-in computer aggregated data, translating it into metrics that allowed runners to become faster, more efficient, and more competitive.

Starting in 2018, the RS family has grown extensively, with the addition of new styles like the RS-X, RSX3, RS-2K, RS-Fast, RS-Connect, RS-Dreamer, and more. Now for 2023, PUMA continues to expand on the RS legacy.