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herzogenaurach, germany, january 30, 2020
PUMA’S NEW SNEAKER DEVA TAKES STREETSTYLE TO NEW HEIGHTS
Sports brand PUMA is taking streetstyle to new heights, literally, by introducing the Deva, a new streetwear sneaker with a raised platform, for those who do not step out subtly but kick down the door.

Worn by PUMA ambassador Cara Delevingne, the all new PUMA Deva plays with height through its stylishly stacked midsole and luxe material mix to create a disruptive new look. While the upper celebrates PUMA’s classic sneaker design, the sole is placed on a chunky raised platform. With a rubber outsole for traction and grip as well as its wavy platform midsole in white, PUMA’s Deva is crafted from a black silky smooth suede upper and showcases the Formstrip in contrasting white.

 

Take your style to new heights with the new PUMA Deva, dropping globally on PUMA.com, at PUMA stores and selected retailers on February 1. Also watch out for more upcoming bold color combos.