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Herzogenaurach, germany, March 3rd, 2020
PUMA´S debut collection with charlotte olympia is a knockout!
A capsule collection inspired by boxing and old school glamour.

Sports company PUMA and British luxury shoes and accessories brand, Charlotte Olympia, have teamed up for a collection of footwear, apparel and accessories that merge boxing-inspired silhouettes with the brand's penchant for Old Hollywood glamour. Bold leopard prints, fringe accents and feline touches add detail to feminine PUMA silhouettes.

Known for creating luxurious and playful designs, London-based designer Charlotte Olympia Dellal founded her eponymous brand in 2008 and is recognized for its meticulous attention to detail, arresting use of color and whimsical designs.

The PUMA x Charlotte Olympia collection showcases the brand’s iconic spiderweb logo, signature leopard print and feline 'Kitty' embroidery on classic streetwear styles, resulting in glamorous and playful looks with a sporty twist.

 

The PUMA x Charlotte Olympia Rise sneaker shows off a flashy palette with a sequined heel overlay and a pale pink midsole finished with a metallic TPU back piece. The mesh upper features black patent leather overlays and red zig-zag stitching. Variations of the PUMA Love, Leadcat, Deva and Cali Sport also take on glitzy accents, with glitter heels, a sequined Formstrip, collar fringing, and a gold laser-cut leopard print graphic among other standout details.

For apparel, the velour PUMA x Charlotte Olympia TFS AOP Track Jacket has a luxurious feel in leopard print and the PUMA x Charlotte Olympia AOP Shorts are marked by fringe details on the hem. A PUMA x Charlotte Olympia Crop Top even boasts a spider-web-inspired back construction, with other parts of the extensive collection presenting feminine takes on crew sweatshirts, fitted midi dresses, tees, track pants and tights.

 

The accessories line is equally alluring, brandishing a PUMA x Charlotte Olympia tasseled Bum Bag and a two-in-one Shopper. These are complemented with a PUMA x Charlotte Olympia reversible Bucket Hat, a cap and a visor all in tonal animal print.

Pounce out of the ring and onto the red carpet with the bold and glamorous PUMA x Charlotte Olympia collection, premiering on PUMA.com, in PUMA stores and selected retailers on March 6th.