The 28-year-old Puerto Rican is a multi-platinum selling music artist and also the first lifestyle ambassador to sign a global deal with PUMA Motorsport to focus on streetwear and car culture. He was nominated for the Latin GRAMMY® Awards, named “New Artist of the Year” at the 2021 Latin Billboard Music Awards and his music video Si Se Da Remix has been streamed close to a billion times. Towers has over 4 billion streams to date and his best performing single Si Se Da (Remix) together with Farruko, Arcangel, Sech & Zion has accrued almost 1 billion times on YouTube.
While shooting the Motorsport campaign on his home turf, Puerto Rico, Myke Towers remarked “I’m so excited to be a part of the PUMA family. I’ve been a fan of the brand for many years. Mixed with my love of cars, working with Motorsport just makes sense. We are going to go fast and do some really cool things; looking forward to this partnership, let’s go!!”