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HERZOGENAURACH, AUGUST 30, 2023
PUMA SHIFTS INTO HIGH GEAR WITH NEW BMW M MOTORSPORT COLLABORATION

PUMA and BMW M Motorsport introduce an all-new lifestyle collaboration that is fuelled by performance and designed at the apex of workwear and streetwear.

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The collection is an expression of elite craftsmanship and team spirit, inspired by BMW M Motorsport’s world-famous factory team.

Making use of hard-wearing CORDURA® fabrics, the collection features modernized workwear silhouettes mixed with graphic elements created by PUMA and BMW M Motorsport.

The collaborative range is highlighted by a matching set of two-tone garments, the Nuwork Jacket and Nuwork Trousers, both featuring authentic workwear detailing such as reinforced panels, as well as utilitarian and accessible pocket layouts. A Longsleeve and Graphic T-shirt add two essential silhouettes to the collection, both featuring BMW M Motorsport “Service” graphics. PUMA’s iconic cat logo also makes an appearance on select garments, paired with stitched labels bearing the BMW M Motorsport insignia.

The PUMA x BMW M Motorsport collection is available starting September 2, 2023, from PUMA.com, PUMA flagship stores, and selected PUMA retailers.

Alberto Turincio
Alberto Turincio
Teamhead Touchpoints Sportstyle
Sandra Wedel
Senior Manager PR for Sportstyle

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