PUMA reveals SHAPELUXE: A collection that celebrates the inspiring women of the PUMA fam
PUMA is celebrating women who defy expectations and control their own narratives with the launch of a new training collection, SHAPELUXE.

- PUMA is celebrating the women who make up the core of the brand, telling stories of inspiring employees and the wider PUMA fam.
- These women defy expectations, control their own narratives, and reject the “one-size-fits-all” approach to fitness.
- The SHAPELUXE training collection features innovative, high performance pieces that seamlessly move with you using LYCRA® ADAPTIV materials.
- The collection launches globally on Friday 1 March, 2024.
The PUMA SHAPELUXE training collection includes:
- Move SHAPELUXE Bra [available in four colourways: PUMA Black, Lime Pow, Gamet Rose and Teak]: low support bra with engineered support
- SHAPELUXE Seamless Tight [available in four colourways: PUMA Black, Lime Pow, Gamet Rose and Teak]: high waist fit, full length with engineered support
- 4Keeps SHAPELUXE Bra [available in four colourways: PUMA Black, Lime Pow, Gamet Rose and Teak]: medium support, thin racerback silo with a seamless waistband
- SHAPELUXE Seamless Short Tight [available in four colourways: PUMA Black, Lime Pow, Gamet Rose and Teak]: 6” inseam with high waist fit and engineered sculpting